Brand page · Personal Care · Singapore
Lazada: 9.7m visits a month, 351 active Meta ads.
Lazada — Lazada is an e-commerce platform operating in Southeast Asia, offering online shopping with various products and daily discounts. In September 2026 lazada.co.id drew an estimated 9.7m visits, down 11% on the month before. It ranks #1 of 66 Personal Care brands in Singapore and holds a 1.7 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Lazada is an e-commerce platform operating in Southeast Asia, offering online shopping with various products and daily discounts.
01 · Traffic
How much traffic Lazada gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lazada drew an estimated 9.7m visits in September 2026, down 11% on the month before and down 13% over three months.
- Worldwide#2,215of 4.5m sites · Top 1%
- In Indonesia#21of 39.4k sites · Top 1%
- Personal Care, worldwide#62of 215,119 brands · Top 1%
- Personal Care, Indonesia#1of 66 brands · Top 5%
9.7m
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −13.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lazada.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lazada holds 1.7 out of 5 on Trustpilot over 20 reviews, 1 of them in the last twelve months: 5% of customers give five stars and 95% one star. That volume places Lazada in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lazada sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lazada's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lazada in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lazada is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lazada runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since December 2023 (image, text, video).
Inaso Laci Mini Meja Rias Rak Penyimpanan Kosmetik rak kosmetik lacikotak kecil mini box rak kosmetik Minimalis rak kosmetik laci kecil aestLazada9 Oct 2026image
emblem logo tutup kunci kontak honda All beat (vario karbu) (scoopy karbu) kualitasLazada9 Oct 2026image
Inaso Laci Mini Meja Rias Rak Penyimpanan Kosmetik rak kosmetik lacikotak kecil mini box rak kosmetik Minimalis rak kosmetik laci kecil aestLazada9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026LAZADA SOUTH EAST ASIA PTE.LTD.verified
Image ad21 Oct 2026LAZADA SOUTH EAST ASIA PTE.LTD.verified
Image ad21 Oct 2026LAZADA SOUTH EAST ASIA PTE.LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lazada.
The creators who tag @lazada_id on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lazada_id on Instagram, led by Tino-Tino (20.8k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTino-Tino@tinotino.official · 🇮🇩 ID | Fashion style luxury Creator | 20.8k | 0.0% | 29 | Tagged @lazada_id |
06 · Competitors according to Gravity
Who Lazada competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lazada among Personal Care brands in Singapore. The closest is Shopee, then tokopedia.com, Bukalapak, Lazada Việt Nam, Lazada Philippines, Tiki.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shopeeshopee.com | |||||||
| tokopedia.comtokopedia.com | |||||||
| Bukalapakbukalapak.com | |||||||
| Lazada Việt Namlazada.vn | |||||||
| Lazada Philippineslazada.com.ph | |||||||
| Tikitiki.vn |
07 · Company
The company behind Lazada.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lazada is a company based in Singapore, founded in 2016 according to LinkedIn, on a domain registered in February 2012. It employs about 6,407 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore
- Founded
- 2016, per LinkedIn
- Domain registered
- 24 Feb 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,407 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lazada.co.id
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lazada
What people ask Google about Lazada.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lazada legit?
According to Gravity by Benchr, Lazada is a brand based in Singapore: its website has existed since February 2012, it employs 6,407 people on LinkedIn, it has 3,186,622 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lazada reviews: is it worth it?
Customers rate Lazada 1.7 out of 5 on Trustpilot over 20 reviews, 1 of them in the last twelve months: 5% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lazada known for?
Lazada is an e-commerce platform operating in Southeast Asia, offering online shopping with various products and daily discounts. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Lazada promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lazada advertises on Facebook and Instagram and on Google, where its offers often run. Check lazada.co.id for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lazada?
Gravity by Benchr records a company based in Singapore, founded in 2016 according to LinkedIn, on a domain registered in 2012, with 6,407 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lazada doing well?
Not at the moment. Gravity by Benchr estimates about 9,666,200 visits to lazada.co.id in September 2026, down 11% in a month and down 13% over three months. Lazada ranks #1 of 66 Personal Care brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lazada spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lazada on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Singapore?
Among Personal Care brands in Singapore in the Gravity by Benchr index, Lazada ranks #1 of 66 by estimated traffic. Its closest competitors on the same market are Shopee, tokopedia.com, Bukalapak, Lazada Việt Nam and Lazada Philippines. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lazada.