Brand page · Personal Care

Lazada Philippines Top 1% worldwide Top 1% in Personal Care
lazada.com.ph

Lazada Philippines: 14.2m visits a month, 747 active Meta ads.

Lazada Philippines — Lazada is an eCommerce platform operating in Southeast Asia, offering diverse products including electronics, fashion, beauty essentials, and toys. In September 2026 lazada.com.ph drew an estimated 14.2m visits. It ranks #1 of 179 Personal Care brands and holds a 1.3 Trustpilot rating over 827 reviews.

lazada.com.ph@lazadaph 733kFacebookLinkedIn 10.3kTrustpilot 1.3Meta Ad Library 747

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
14.2m
+0% vs. August 2026
Instagram followers
733k
11,332 posts · @lazadaph
Trustpilot
1.3
827 reviews · 73 in 12 months
Meta ads
747
active · on Google since 2024
Products
—
Data not available
Rank in Philippines
#1
of 179 in Personal Care
LinkedIn
10.3k
followers · 2,008 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Lazada is an eCommerce platform operating in Southeast Asia, offering diverse products including electronics, fashion, beauty essentials, and toys.

01 · Traffic

How much traffic Lazada Philippines gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Lazada Philippines drew an estimated 14.2m visits in September 2026 and down 2% over three months.

  • Worldwide#1,555of 4.5m sites · Top 1%
  • In Philippines#7of 14.7k sites · Top 1%
  • Personal Care, worldwide#44of 215,119 brands · Top 1%
  • Personal Care, Philippines#1of 179 brands · Top 1%
Monthly visitssource Sept 2026

14.2m

estimated visits in September

1 mo ▲ +0.2%4 mo ▼ −2.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Lazada Philippines.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Lazada Philippines holds 1.3 out of 5 on Trustpilot over 827 reviews, 73 of them in the last twelve months: 5% of customers give five stars and 84% one star. That volume places Lazada Philippines in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.3TrustScore · 827 reviews · 73 in 12 months
Top 10% review volume
5 ★5%
4 ★3%
3 ★3%
2 ★5%
1 ★84%

Business Services

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Lazada Philippines sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Lazada Philippines's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care47%
Clothing14%
Jewelry6%

The dominant category places Lazada Philippines in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Lazada Philippines.

The creators who tag @lazadaph on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lazadaph on Instagram, led by Carlo Castronero (15.8k followers, 0.2% engagement).

Influencersaccounts tagging @lazadaph · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCarlo Castronero@carlocastronero · 🇵🇭 PHFashion style luxury Creator15.8k0.2%9Tagged @lazadaph
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Lazada Philippines competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Lazada Philippines among Personal Care brands. The closest is Lazada Việt Nam, then Lazada, Shopee, tokopedia.com, fr.aliexpress.com, takealot.com.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lazada Việt Namlazada.vn
Lazadalazada.co.th
Shopeeshopee.com
tokopedia.comtokopedia.com
fr.aliexpress.comfr.aliexpress.com
takealot.comtakealot.com
Competitors Gravity finds for Lazada Philippines. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Lazada Philippines with Lazada Việt Nam

07 · Company

The company behind Lazada Philippines.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Lazada Philippines is an e-commerce brand, founded in 2016 according to LinkedIn. It employs about 2,008 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2016, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
2,008 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
lazada.com.ph
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Lazada Philippines

What people ask Google about Lazada Philippines.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Lazada Philippines legit?

According to Gravity by Benchr, Lazada Philippines is a brand: its Trustpilot profile is claimed by the brand, it employs 2,008 people on LinkedIn, it has 732,894 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Lazada Philippines?

Customers rate Lazada Philippines 1.3 out of 5 on Trustpilot over 827 reviews, 73 of them in the last twelve months: 5% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Lazada Philippines known for?

Lazada is an eCommerce platform operating in Southeast Asia, offering diverse products including electronics, fashion, beauty essentials, and toys. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Lazada Philippines promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Lazada Philippines advertises on Facebook and Instagram and on Google, where its offers often run. Check lazada.com.ph for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Lazada Philippines?

Gravity by Benchr records a company, founded in 2016 according to LinkedIn, with 2,008 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Lazada Philippines doing well?

Not at the moment. Gravity by Benchr estimates about 14,230,100 visits to lazada.com.ph in September 2026, up 0% in a month and down 2% over three months. Lazada Philippines ranks #1 of 179 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Lazada Philippines spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Lazada Philippines on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, Lazada Philippines ranks #1 of 179 by estimated traffic. Its closest competitors on the same market are Lazada Việt Nam, Lazada, Shopee, tokopedia.com and fr.aliexpress.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lazada Philippines.