Brand page · Clothing · Denmark
Pas Normal Studios: 251K visits a month, 100 active Meta ads, Gravity score 668.
Pas Normal Studios — Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing that creates technically perfect apparel with visionary aesthetics. In September 2026 pasnormalstudios.com drew an estimated 251K visits, down 21% on the month before. It ranks #573 of 97,158 Clothing brands in Denmark and holds a 3.2 Trustpilot rating over 215 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing that creates technically perfect apparel with visionary aesthetics.
01 · Traffic
How much traffic Pas Normal Studios gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pas Normal Studios drew an estimated 251K visits in September 2026, down 21% on the month before and down 14% over three months.
- Worldwide#43,301of 4.5M sites · Top 1%
- In United States#14,150of 1.2M sites · Top 5%
- Clothing, worldwide#3,835of 459,295 brands · Top 1%
- Clothing, United States#573of 97,158 brands · Top 1%
251K
estimated visits in September
1 mo ▼ −21.2%4 mo ▼ −14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pas Normal Studios.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pas Normal Studios holds 3.2 out of 5 on Trustpilot over 215 reviews, 56 of them in the last twelve months: 52% of customers give five stars and 36% one star. That volume places Pas Normal Studios in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pas Normal Studios sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pas Normal Studios sells on Shopify, 95% of its catalogue in stock. The best seller is Mechanism Socks - White, at €20.00, followed by Men's Sleeveless Base Layer - White and Men's Mechanism Bibs - Black.
#1Mechanism Socks - WhitePas Normal Studios€20.00In stock
#2Men's Sleeveless Base Layer - WhitePas Normal Studios€65.00In stock
#3Men's Mechanism Bibs - BlackPas Normal Studios€255.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Pas Normal Studios in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$246.41
- Currency
- EUR
04 · Ads
What Pas Normal Studios is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pas Normal Studios runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2026 (image, text, video).
Munich Flagship StorePas Normal Studios7 Oct 2026image
New styles, built to performPas Normal Studios6 Oct 2026image
New styles, built to performPas Normal Studios6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pas Normal Studios ApSverified
Text ad20 Oct 2026Pas Normal Studios ApSverified
Text ad20 Oct 2026Pas Normal Studios ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pas Normal Studios.
The creators who tag @pasnormalstudios on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pasnormalstudios on Instagram, led by @martinapischko (29.2K followers, 24.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmartinapischko@martinapischko · INTL | Fitness sport bodybuilding Creator | 29.2K | 24.5% | 11 | Tagged @pasnormalstudios |
06 · Competitors according to Gravity
Who Pas Normal Studios competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pas Normal Studios among Clothing brands in Denmark. The closest is rapha.cc, then castelli-cycling.com, MAAP, Endura, PEARL iZUMi, assos.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rapha.ccrapha.cc | |||||||
| castelli-cycling.comcastelli-cycling.com | |||||||
| MAAPmaap.cc | |||||||
| Enduraendurasport.com | |||||||
| PEARL iZUMipearlizumi.com | |||||||
| assos.comassos.com |
07 · Company
The company behind Pas Normal Studios.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pas Normal Studios is a company based in Denmark, founded in 2015 according to LinkedIn, on a domain registered in June 2014. It employs about 125 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2015, per LinkedIn
- Domain registered
- 10 Jun 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 125 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pasnormalstudios.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pas Normal Studios
What people ask Google about Pas Normal Studios.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pas Normal Studios legit or a scam?
According to Gravity by Benchr, Pas Normal Studios is a brand based in Denmark: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 125 people on LinkedIn, it has 332,295 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pas Normal Studios reviews
Customers rate Pas Normal Studios 3.2 out of 5 on Trustpilot over 215 reviews, 56 of them in the last twelve months: 52% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pas Normal Studios known for?
Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing that creates technically perfect apparel with visionary aesthetics. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
How much does Pas Normal Studios cost?
Pas Normal Studios' best seller, Mechanism Socks - White, sells €20.00 on pasnormalstudios.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check pasnormalstudios.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Pas Normal Studios promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Pas Normal Studios advertises on Facebook and Instagram and on Google, where its offers often run. Check pasnormalstudios.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pas Normal Studios?
Pas Normal Studios sells on its own website, pasnormalstudios.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pas Normal Studios?
Gravity by Benchr records a company based in Denmark, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 125 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pas Normal Studios doing well?
Not at the moment. Gravity by Benchr estimates about 251,000 visits to pasnormalstudios.com in September 2026, down 21% in a month and down 14% over three months. Pas Normal Studios ranks #573 of 97,158 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pas Normal Studios use?
Gravity by Benchr identifies pasnormalstudios.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pas Normal Studios spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pas Normal Studios on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Pas Normal Studios ranks #573 of 97,158 by estimated traffic. Its closest competitors on the same market are rapha.cc, castelli-cycling.com, MAAP, Endura, PEARL iZUMi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pas Normal Studios.