Brand page · Kitchen & Dining
Le Creuset traffic, ads & competitors 1.4m visits a month, 58 active Meta ads.
Le Creuset — Le Creuset is a global cookware company best known for its premium and vibrantly colored enameled cast iron cookware, also offering stoneware, cooking and wine tools, stockpots, kettles, and high performance stainless steel products. In September 2026 lecreuset.com drew an estimated 1.4m visits, up 26% on the month before. It ranks #18 of 25,135 Kitchen & Dining brands and holds a 2.8 Trustpilot rating over 431 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Le Creuset is a global cookware company best known for its premium and vibrantly colored enameled cast iron cookware, also offering stoneware, cooking and wine tools, stockpots, kettles, and high performance stainless steel products.
01 · Traffic
Le Creuset website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Le Creuset drew an estimated 1.4m visits in September 2026, up 26% on the month before and up 41% over three months.
- Worldwide#10,864of 4.5m sites · Top 1%
- In United States#3,622of 1.2m sites · Top 1%
- Kitchen & Dining, worldwide#185of 145,612 brands · Top 1%
- Kitchen & Dining, United States#18of 25,135 brands · Top 1%
1.4m
estimated visits in September
1 mo ▲ +26.3%4 mo ▲ +40.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Le Creuset reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Le Creuset holds 2.8 out of 5 on Trustpilot over 431 reviews, 45 of them in the last twelve months: 17% of customers give five stars and 77% one star. That volume places Le Creuset in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Le Creuset best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Le Creuset's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Le Creuset in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Le Creuset ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Le Creuset runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Le Creuset FranceLe Creuset France12 Oct 2026image
Achetez maintenantLe Creuset France11 Oct 2026image
Braderie Le CreusetLe Creuset France10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Schiller Stores Incverified
Text ad21 Oct 2026Schiller Stores Incverified
Video ad21 Oct 2026Schiller Stores Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Le Creuset influencers
The creators who tag @lecreuset on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lecreuset on Instagram, led by Angel Bobo👼🏻 🇦🇺 Whisk & Wander 🇭🇰 (10.1k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAngel Bobo👼🏻 🇦🇺 Whisk & Wander 🇭🇰@angelaaabobo · 🇦🇺 AU | Food cooking nutrition Creator | 10.1k | 0.4% | 21 | Tagged @lecreuset |
06 · Competitors according to Gravity
Le Creuset competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Le Creuset among Kitchen & Dining brands. The closest is Vermicular（バーミキュラ）, then STUR, Lodge Cast Iron, cumin co., All-Clad, Made In.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vermicular（バーミキュラ）vermicular.jp | |||||||
| STURsturcookware.de | |||||||
| Lodge Cast Ironlodgecastiron.com | |||||||
| cumin co.cuminco.com | |||||||
| All-Cladall-clad.com | |||||||
| Made Inmadeincookware.ca |
07 · Company
Who is behind Le Creuset?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Le Creuset is an e-commerce brand, founded in 1925 according to LinkedIn, on a domain registered in October 1996. It employs about 2,133 people.
- Founded
- 1925, per LinkedIn
- Domain registered
- 29 Oct 1996
- Employees
- 2,133 on LinkedIn
- Own store
- lecreuset.com · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Le Creuset
What people ask Google about Le Creuset.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Le Creuset legit or a scam?
According to Gravity by Benchr, Le Creuset is a brand: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 2,133 people on LinkedIn, it has 1,537,136 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Le Creuset reviews
Customers rate Le Creuset 2.8 out of 5 on Trustpilot over 431 reviews, 45 of them in the last twelve months: 17% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Le Creuset sell?
Le Creuset is a global cookware company best known for its premium and vibrantly colored enameled cast iron cookware, also offering stoneware, cooking and wine tools, stockpots, kettles, and high performance stainless steel products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Le Creuset promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Le Creuset advertises on Facebook and Instagram and on Google, where its offers often run. Check lecreuset.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Le Creuset?
Le Creuset sells on its own website, lecreuset.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Le Creuset?
Gravity by Benchr records a company, founded in 1925 according to LinkedIn, on a domain registered in 1996, with 2,133 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Le Creuset doing well?
Yes. Gravity by Benchr estimates about 1,436,300 visits to lecreuset.com in September 2026, up 26% in a month and up 41% over three months. Le Creuset ranks #18 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Le Creuset use?
Gravity by Benchr identifies lecreuset.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Le Creuset's ad budget?
Gravity by Benchr does not publish a spend figure for Le Creuset on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Le Creuset ranks #18 of 25,135 by estimated traffic. Its closest competitors on the same market are Vermicular（バーミキュラ）, STUR, Lodge Cast Iron, cumin co. and All-Clad. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Le Creuset.