Brand page · Toys · Hong Kong SAR China
LesDiy traffic, ads & competitors 43.6k visits a month, 5 active Meta ads, Gravity score 622.
LesDiy — LesDiy is a one-stop shop for AFOL (Adult Fan of LEGO) and MOC (My Own Creation) building blocks, offering licensed designer building blocks and unique MOC sets crafted in collaboration with top creators. In September 2026 lesdiy.com drew an estimated 43.6k visits, down 23% on the month before. It ranks #350 of 9,046 Toys brands in Hong Kong SAR China and holds a 3.9 Trustpilot rating over 87 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 56 peers: Toys brands in Hong Kong SAR China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LesDiy is a one-stop shop for AFOL (Adult Fan of LEGO) and MOC (My Own Creation) building blocks, offering licensed designer building blocks and unique MOC sets crafted in collaboration with top creators.
01 · Traffic
LesDiy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LesDiy drew an estimated 43.6k visits in September 2026, down 23% on the month before and down 9% over three months.
- Worldwide#191,217of 4.5m sites · Top 5%
- In United States#60,877of 1.2m sites · Top 10%
- Toys, worldwide#2,087of 50,509 brands · Top 5%
- Toys, United States#350of 9,046 brands · Top 5%
43.6k
estimated visits in September
1 mo ▼ −23.1%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LesDiy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LesDiy holds 3.9 out of 5 on Trustpilot over 87 reviews, 42 of them in the last twelve months: 60% of customers give five stars and 14% one star. That volume places LesDiy in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Toy and Game Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LesDiy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LesDiy sells on Shopify, 99% of its catalogue in stock. The best seller is MOC-102953 The Mandalorian Mega Figure Body, at US$199.99, followed by Technic Toolkit and MOC-160650 Warhammer 40K Macragge's Honour Building Blocks.
#1MOC-102953 The Mandalorian Mega Figure BodyLesDiyUS$199.99In stock
#2Technic ToolkitLesDiyUS$15.99In stock
#3MOC-160650 Warhammer 40K Macragge's Honour Building BlocksLesDiyUS$339.99–US$435.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LesDiy in its comparison group.
- Average rating
- 4.36 / 5
- Rated products
- 5% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$251.99
- Currency
- USD
04 · Ads
LesDiy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LesDiy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (text).
default_collection_headlineLesDiy17 Jul 2026image
LesDiyLesDiy4 Jul 2026image
MOC Classical White VaseLesDiy10 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VA KEARNEY CONSULTING LLCverified
Text ad19 Oct 2026CÔNG TY TNHH PHÚC PHÁT GROUPverified
Text ad15 Oct 2026DIGITAL ADS - FZCOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LesDiy influencers
The creators who tag @lesdiy_com_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lesdiy_com_official on Instagram, led by Jamie Carl Lawrence (14k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJamie Carl Lawrence@thebrickeducator · INTL | Gaming streaming tech culture Creator | 14k | 0.6% | 4 | Tagged @lesdiy_com_official |
06 · Competitors according to Gravity
LesDiy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LesDiy among Toys brands in Hong Kong SAR China. The closest is LesDiy, then Mecrob®, brickzonehub, Motor Builds, aosaber.com, My Pixel Walls.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LesDiylesdiy.de | |||||||
| Mecrob®mecrobremake.com | |||||||
| brickzonehubbrickzonehub.co.uk | |||||||
| Motor Buildsmotorbuilds.com | |||||||
| aosaber.comaosaber.com | |||||||
| My Pixel Wallsmypixelwalls.com |
07 · Company
Who is behind LesDiy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LesDiy is a company based in Tsim Sha Tsui, Hong Kong SAR China, on a domain registered in October 2018.
- Entity country
- 🇭🇰 Hong Kong SAR China · Tsim Sha Tsui
- Domain registered
- 9 Oct 2018
- Own store
- lesdiy.com · Shopify · USD
- Catalogue
- 626 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LesDiy
What people ask Google about LesDiy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LesDiy a legit company?
According to Gravity by Benchr, LesDiy is a brand based in Tsim Sha Tsui, Hong Kong SAR China: its website has existed since October 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,576 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LesDiy reviews
Customers rate LesDiy 3.9 out of 5 on Trustpilot over 87 reviews, 42 of them in the last twelve months: 60% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does LesDiy sell?
LesDiy is a one-stop shop for AFOL (Adult Fan of LEGO) and MOC (My Own Creation) building blocks, offering licensed designer building blocks and unique MOC sets crafted in collaboration with top creators. Gravity by Benchr classifies it under Toys, with Toys & Games making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
LesDiy prices: how much is it?
LesDiy's best seller, MOC-102953 The Mandalorian Mega Figure Body, sells US$199.99 on lesdiy.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check lesdiy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LesDiy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LesDiy advertises on Facebook and Instagram and on Google, where its offers often run. Check lesdiy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy LesDiy?
LesDiy sells on its own website, lesdiy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LesDiy?
Gravity by Benchr records a company based in Tsim Sha Tsui, Hong Kong SAR China, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LesDiy growing?
Not at the moment. Gravity by Benchr estimates about 43,600 visits to lesdiy.com in September 2026, down 23% in a month and down 9% over three months. LesDiy ranks #350 of 9,046 Toys brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LesDiy use?
Gravity by Benchr identifies lesdiy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LesDiy's ad budget?
Gravity by Benchr does not publish a spend figure for LesDiy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Hong Kong SAR China?
Among Toys brands in Hong Kong SAR China in the Gravity by Benchr index, LesDiy ranks #350 of 9,046 by estimated traffic. Its closest competitors on the same market are LesDiy, Mecrob®, brickzonehub, Motor Builds and aosaber.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LesDiy.