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- LesMinis
Brand page · Toys · France
LesMinis traffic, ads & competitors 34.6k visits a month, 4 active Meta ads, Gravity score 662.
LesMinis — LesMinis is a French company that sells realistic animal figurines and educational materials including Montessori supplies, sensory toys, and anti-stress games for children's learning and development. In September 2026 lesminis.fr drew an estimated 34.6k visits, up 42% on the month before. It ranks #30 of 677 Toys brands in France and holds a 3.0 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Toys brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LesMinis is a French company that sells realistic animal figurines and educational materials including Montessori supplies, sensory toys, and anti-stress games for children's learning and development.
01 · Traffic
LesMinis website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LesMinis drew an estimated 34.6k visits in September 2026, up 42% on the month before and up 79% over three months.
- Worldwide#233,161of 4.5m sites · Top 10%
- In France#7,991of 166k sites · Top 5%
- Toys, worldwide#2,609of 50,509 brands · Top 10%
- Toys, France#30of 677 brands · Top 5%
34.6k
estimated visits in September
1 mo ▲ +42.0%4 mo ▲ +78.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LesMinis reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LesMinis holds 3.0 out of 5 on Trustpilot over 16 reviews, 5 of them in the last twelve months: 38% of customers give five stars and 56% one star.
Butcher Shop Deli
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LesMinis best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LesMinis's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places LesMinis in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
LesMinis ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LesMinis runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text).
Figurines réalistes pour enfants et collectionneursLes Minis30 May 2026image
Figurines réalistes pour enfants et collectionneursLes Minis13 Apr 2026image
Figurines réalistes pour enfants et collectionneursLes Minis13 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad2 Nov 2025LesMinisverified
Text ad2 Nov 2025LesMinisverified
Text ad2 Nov 2025LesMinisverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LesMinis influencers
The creators who tag @lesminis.fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lesminis.fr on Instagram, led by Christelle (178k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChristelle@petitpasdeviendragrand · 🇫🇷 FR | Parenting family Creator | 178k | 0.7% | 1 | Tagged @lesminis.fr |
06 · Competitors according to Gravity
LesMinis competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LesMinis among Toys brands in France. The closest is fantastickids, then Educatief Speelgoed, mamabrum.si, Het Speelgoedpaleis, tink n stink, sensoryoasisforkids.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fantastickidsfantastickidstoy.com | |||||||
| Educatief Speelgoededucatief-speelgoed.com | |||||||
| mamabrum.simamabrum.si | |||||||
| Het Speelgoedpaleishetspeelgoedpaleis.com | |||||||
| tink n stinktinknstink.co.uk | |||||||
| sensoryoasisforkids.com.ausensoryoasisforkids.com.au |
07 · Company
Who is behind LesMinis?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LesMinis is a company based in France, on a domain registered in April 2016.
- Entity country
- 🇫🇷 France
- Domain registered
- 11 Apr 2016
- Own store
- lesminis.fr · Prestashop
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LesMinis
What people ask Google about LesMinis.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LesMinis legit?
According to Gravity by Benchr, LesMinis is a brand based in France: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it has 3,822 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LesMinis reviews
Customers rate LesMinis 3.0 out of 5 on Trustpilot over 16 reviews, 5 of them in the last twelve months: 38% give five stars, 56% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LesMinis known for?
LesMinis is a French company that sells realistic animal figurines and educational materials including Montessori supplies, sensory toys, and anti-stress games for children's learning and development. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
LesMinis promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LesMinis advertises on Facebook and Instagram and on Google, where its offers often run. Check lesminis.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LesMinis?
LesMinis sells on its own website, lesminis.fr, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LesMinis?
Gravity by Benchr records a company based in France, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LesMinis growing?
Yes. Gravity by Benchr estimates about 34,600 visits to lesminis.fr in September 2026, up 42% in a month and up 79% over three months. LesMinis ranks #30 of 677 Toys brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LesMinis use?
Gravity by Benchr identifies lesminis.fr as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LesMinis spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LesMinis on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in France?
Among Toys brands in France in the Gravity by Benchr index, LesMinis ranks #30 of 677 by estimated traffic. Its closest competitors on the same market are fantastickids, Educatief Speelgoed, mamabrum.si, Het Speelgoedpaleis and tink n stink. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LesMinis.