Brand page · Food Items · Portugal
Lidl traffic, ads & competitors 2.7m visits a month, 43 active Meta ads.
Lidl — Lidl Portugal is a supermarket chain that offers a wide variety of products including groceries, fresh produce, kitchen supplies, home goods, clothing, baby items, and more. The company operates with a focus on sustainability and providing affordable options for customers. In September 2026 lidl.pt drew an estimated 2.7m visits, down 13% on the month before. It ranks #1 of 224 Food Items brands in Portugal and holds a 2.1 Trustpilot rating over 131 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Lidl Portugal is a supermarket chain that offers a wide variety of products including groceries, fresh produce, kitchen supplies, home goods, clothing, baby items, and more. The company operates with a focus on sustainability and providing affordable options for customers.
01 · Traffic
Lidl website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lidl drew an estimated 2.7m visits in September 2026, down 13% on the month before and down 8% over three months.
- Worldwide#6,400of 4.5m sites · Top 1%
- In Portugal#29of 21.8k sites · Top 1%
- Food Items, worldwide#141of 260,714 brands · Top 1%
- Food Items, Portugal#1of 224 brands · Top 1%
2.7m
estimated visits in September
1 mo ▼ −13.2%4 mo ▼ −8.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lidl reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lidl holds 2.1 out of 5 on Trustpilot over 131 reviews, 24 of them in the last twelve months: 14% of customers give five stars and 60% one star. That volume places Lidl in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Garden Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lidl best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lidl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lidl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Lidl ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lidl runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2026 (image, video).
Mais uma casa que não foi para as chamadas não atendidas. #LidlPortugal #LidlValeMesmoAPenaLidl Portugal12 Oct 2026video
Mais uma casa que não foi para as chamadas não atendidas. #LidlPortugal #LidlValeMesmoAPenaLidl Portugal12 Oct 2026video
Está quase a acabar. Mas não se vão já embora. #LidlPortugal #LidlValeMesmoAPenaLidl Portugal12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Lidl influencers
The creators who tag @lidlportugal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidlportugal on Instagram, led by São Silvestre de Lisboa (11k followers, 5.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSão Silvestre de Lisboa@saosilvestredelisboa · 🇵🇹 PT | Fitness sport bodybuilding Creator | 11k | 5.1% | 5 | Tagged @lidlportugal |
06 · Competitors according to Gravity
Lidl competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lidl among Food Items brands in Portugal. The closest is Lidl, then Lidl, Lidl, Mercadona, Auchan Online, Netto Marken-Discount.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl-hellas.gr | |||||||
| Lidllidl.com.cy | |||||||
| Lidllidl-ni.co.uk | |||||||
| Mercadonamercadona.es | |||||||
| Auchan Onlineauchan.pt | |||||||
| Netto Marken-Discountnetto-online.de |
07 · Company
Who is behind Lidl?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lidl is a company based in Portugal, founded in 1995 according to LinkedIn. It employs about 4,428 people.
- Entity country
- 🇵🇹 Portugal
- Founded
- 1995, per LinkedIn
- Employees
- 4,428 on LinkedIn
- Own store
- lidl.pt
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lidl
What people ask Google about Lidl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lidl a legit company?
According to Gravity by Benchr, Lidl is a brand based in Portugal: it employs 4,428 people on LinkedIn, it has 586,738 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lidl reviews: is it worth it?
Customers rate Lidl 2.1 out of 5 on Trustpilot over 131 reviews, 24 of them in the last twelve months: 14% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lidl sell?
Lidl Portugal is a supermarket chain that offers a wide variety of products including groceries, fresh produce, kitchen supplies, home goods, clothing, baby items, and more. The company operates with a focus on sustainability and providing affordable options for customers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Lidl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lidl advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lidl?
Gravity by Benchr records a company based in Portugal, founded in 1995 according to LinkedIn, with 4,428 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lidl growing?
Not at the moment. Gravity by Benchr estimates about 2,745,200 visits to lidl.pt in September 2026, down 13% in a month and down 8% over three months. Lidl ranks #1 of 224 Food Items brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lidl's ad budget?
Gravity by Benchr does not publish a spend figure for Lidl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Portugal?
Among Food Items brands in Portugal in the Gravity by Benchr index, Lidl ranks #1 of 224 by estimated traffic. Its closest competitors on the same market are Lidl, Lidl, Lidl, Mercadona and Auchan Online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lidl.