Brand page · Food Items
Lidl: 1.7m visits a month, 95 active Meta ads.
Lidl — Lidl Sverige is a supermarket chain that offers a wide range of products including food, household items, clothing, and more. The brand focuses on providing high quality products at the best prices in the industry. In September 2026 lidl.se drew an estimated 1.7m visits, down 13% on the month before. It ranks #2 of 428 Food Items brands and holds a 1.7 Trustpilot rating over 756 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Lidl Sverige is a supermarket chain that offers a wide range of products including food, household items, clothing, and more. The brand focuses on providing high quality products at the best prices in the industry.
01 · Traffic
How much traffic Lidl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lidl drew an estimated 1.7m visits in September 2026, down 13% on the month before and down 27% over three months.
- Worldwide#9,467of 4.5m sites · Top 1%
- In Sweden#69of 27.3k sites · Top 1%
- Food Items, worldwide#228of 260,714 brands · Top 1%
- Food Items, Sweden#2of 428 brands · Top 1%
1.7m
estimated visits in September
1 mo ▼ −12.6%4 mo ▼ −26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lidl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lidl holds 1.7 out of 5 on Trustpilot over 756 reviews, 120 of them in the last twelve months: 13% of customers give five stars and 70% one star. That volume places Lidl in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lidl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lidl's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Lidl in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Lidl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lidl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (image, video).
Stolt Fresh Food Partner till Tre Kronor!Lidl Sverige13 Oct 2026video
Det lönar sig.Lidl Sverige13 Oct 2026video
HR Business PartnerLidl Sverige12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lidl.
The creators who tag @lidlsve on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidlsve on Instagram, led by 𝑆𝑎𝑟𝑎 𝐹𝑒𝑦𝑙𝑖 (19.3k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑆𝑎𝑟𝑎 𝐹𝑒𝑦𝑙𝑖@inspobysaraa · 🇸🇪 SE | Decoration garden diy Creator | 19.3k | 1.2% | 2 | Tagged @lidlsve |
06 · Competitors according to Gravity
Who Lidl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lidl among Food Items brands. The closest is ALDI Nord, then ALDI Nederland, aldi-sued.de, Netto Deutschland, ALDI SUISSE, Lidl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ALDI Nordaldi-nord.de | |||||||
| ALDI Nederlandaldi.nl | |||||||
| aldi-sued.dealdi-sued.de | |||||||
| Netto Deutschlandnetto.de | |||||||
| ALDI SUISSEaldi-now.ch | |||||||
| Lidllidl-ni.co.uk |
07 · Company
The company behind Lidl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lidl is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lidl.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lidl
What people ask Google about Lidl.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Lidl reviews
Customers rate Lidl 1.7 out of 5 on Trustpilot over 756 reviews, 120 of them in the last twelve months: 13% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lidl sell?
Lidl Sverige is a supermarket chain that offers a wide range of products including food, household items, clothing, and more. The brand focuses on providing high quality products at the best prices in the industry. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Lidl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lidl advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Lidl growing?
Not at the moment. Gravity by Benchr estimates about 1,696,900 visits to lidl.se in September 2026, down 13% in a month and down 27% over three months. Lidl ranks #2 of 428 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lidl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lidl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Lidl ranks #2 of 428 by estimated traffic. Its closest competitors on the same market are ALDI Nord, ALDI Nederland, aldi-sued.de, Netto Deutschland and ALDI SUISSE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lidl.