Brand page · Health Care · Australia

Lifecykel Top 5% worldwide Top 5% in Australia Top 5% in Health Care Top 5% in Health Care in Australia
lifecykel.com·🇦🇺 Byron Bay, Australia· Shopify·Since 2017

Lifecykel: 73.8k visits a month, 522 active Meta ads, Gravity score 451.

Lifecykel — Lifecykel is a mushroom and wellness products company that produces high-quality liquid mushroom extracts and other wellness products using mushroom-derived ingredients. In September 2026 lifecykel.com drew an estimated 73.8k visits, down 34% on the month before. It ranks #58 of 2,157 Health Care brands in Australia and holds a 2.6 Trustpilot rating over 100 reviews.

lifecykel.com@lifecykel 418kFacebookLinkedIn 1.3kTrustpilot 2.6Meta Ad Library 522

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
73.8k
−34% vs. August 2026
Instagram followers
418k
3,295 posts · @lifecykel
Trustpilot
2.6
100 reviews · 28 in 12 months
Meta ads
522
active · on Google since 2024
Products
98%
in stock · 25 collections
Rank in Australia
#58
of 2,157 in Health Care
LinkedIn
1.3k
followers · 13 employees
Earned media value
€4.0k
per month, Instagram

Gravity score

451/ 1000 · 10 of 10 indicators rated
Brand Power395
Momentum317
Performance642

Percentiles within 135 peers: Health Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Lifecykel is a mushroom and wellness products company that produces high-quality liquid mushroom extracts and other wellness products using mushroom-derived ingredients.

01 · Traffic

How much traffic Lifecykel gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Lifecykel drew an estimated 73.8k visits in September 2026, down 34% on the month before and down 12% over three months.

  • Worldwide#121,770of 4.5m sites · Top 5%
  • In Australia#2,816of 105k sites · Top 5%
  • Health Care, worldwide#3,154of 105,715 brands · Top 5%
  • Health Care, Australia#58of 2,157 brands · Top 5%
Monthly visitssource Sept 2026

73.8k

estimated visits in September

1 mo ▼ −34.1%4 mo ▼ −12.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Lifecykel.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Lifecykel holds 2.6 out of 5 on Trustpilot over 100 reviews, 28 of them in the last twelve months: 22% of customers give five stars and 67% one star. That volume places Lifecykel in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.6TrustScore · 100 reviews · 28 in 12 months
Top 30% review volume
5 ★22%
4 ★0%
3 ★3%
2 ★8%
1 ★67%

Vitamin and Supplements Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Lifecykel sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Lifecykel sells on Shopify, 98% of its catalogue in stock. The best seller is Professional Biohacker Set™, at A$148.95–A$225.05, followed by Lion's Mane Mushroom Flavouring and Full Shroom Service Pack.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition74%
Gardening6%
Sleeping Aids6%
Gift Cards2%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care74%
Personal Care13%
Lawn & Garden6%
Kitchen & Dining2%
Party & Celebration2%

The dominant category places Lifecykel in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
96% of the catalogue
In stock
98%
Upper price quartile
US$75.56
Currency
AUD

05 · Influencers

Who talks about Lifecykel.

The creators who tag @lifecykel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lifecykel on Instagram, led by ELLA MAY DING (518k followers, 2.0% engagement).

Influencersaccounts tagging @lifecykel · Instagram
AccountProfileFollowersEngagementTagsRelationship
EELLA MAY DING@ellamayding · 🇦🇺 AUParenting family Creator518k2.0%1Tagged @lifecykel
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Lifecykel competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Lifecykel among Health Care brands in Australia. The closest is Forest Super Foods, then My Way Up, Zombie Labs, Bush Tucker Blends, The Collagen Co., ATP Science.

CompetitorsHealth Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Forest Super Foodsforestsuperfoods.com.au
My Way Upmywayup.com
Zombie Labswearezombie.com.au
Bush Tucker Blendsbushtuckerblends.com
The Collagen Co.thecollagen.co
ATP Scienceatpscience.com.au
Competitors Gravity finds for Lifecykel. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Lifecykel with Forest Super Foods

07 · Company

The company behind Lifecykel.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Lifecykel is a company based in Byron Bay, Australia, founded in 2015 according to LinkedIn, on a domain registered in May 2017. It employs about 13 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Byron Bay
Founded
2015, per LinkedIn
Domain registered
5 May 2017
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
13 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lifecykel.com · Shopify · AUD
Catalogue
25 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Lifecykel

What people ask Google about Lifecykel.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Lifecykel legit?

According to Gravity by Benchr, Lifecykel is a brand based in Byron Bay, Australia: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 418,321 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Lifecykel reviews

Customers rate Lifecykel 2.6 out of 5 on Trustpilot over 100 reviews, 28 of them in the last twelve months: 22% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Lifecykel known for?

Lifecykel is a mushroom and wellness products company that produces high-quality liquid mushroom extracts and other wellness products using mushroom-derived ingredients. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Lifecykel prices: how much is it?

Lifecykel's best seller, Professional Biohacker Set™, sells from A$148.95 to A$225.05 on lifecykel.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check lifecykel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Lifecykel discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Lifecykel advertises on Facebook and Instagram and on Google, where its offers often run. Check lifecykel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Lifecykel?

Lifecykel sells on its own website, lifecykel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Lifecykel?

Gravity by Benchr records a company based in Byron Bay, Australia, founded in 2015 according to LinkedIn, on a domain registered in 2017, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Lifecykel growing?

Not at the moment. Gravity by Benchr estimates about 73,800 visits to lifecykel.com in September 2026, down 34% in a month and down 12% over three months. Lifecykel ranks #58 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Lifecykel use?

Gravity by Benchr identifies lifecykel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Lifecykel spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Lifecykel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Australia?

Among Health Care brands in Australia in the Gravity by Benchr index, Lifecykel ranks #58 of 2,157 by estimated traffic. Its closest competitors on the same market are Forest Super Foods, My Way Up, Zombie Labs, Bush Tucker Blends and The Collagen Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lifecykel.