Brand page · Clothing Accessories · United States
Lift Down: 96.4k visits a month, 567 active Meta ads, Gravity score 595.
Lift Down — Lift Down is a family-run headwear brand from New York that makes premium, unbranded cotton and wool caps in real sizes from Small to XL. The company offers classic headwear with bold colors and focuses on proper fit and quality craftsmanship. In September 2026 liftdown.com drew an estimated 96.4k visits, down 16% on the month before. It ranks #386 of 34,142 Clothing Accessories brands in United States and holds a 4.4 Trustpilot rating over 815 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lift Down is a family-run headwear brand from New York that makes premium, unbranded cotton and wool caps in real sizes from Small to XL. The company offers classic headwear with bold colors and focuses on proper fit and quality craftsmanship.
01 · Traffic
How much traffic Lift Down gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lift Down drew an estimated 96.4k visits in September 2026, down 16% on the month before and down 11% over three months.
- Worldwide#96,670of 4.5m sites · Top 5%
- In United States#31,616of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,112of 85,207 brands · Top 5%
- Clothing Accessories, United States#386of 34,142 brands · Top 5%
96.4k
estimated visits in September
1 mo ▼ −15.6%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lift Down.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lift Down holds 4.4 out of 5 on Trustpilot over 815 reviews, 139 of them in the last twelve months: 69% of customers give five stars and 12% one star. That volume places Lift Down in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Headwear Store Hat Shop Clothing Wholesaler Fashion Accessories Store Sports Accessories Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lift Down sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lift Down sells on Shopify, 100% of its catalogue in stock. The best seller is Lift Down Classic Cap, at US$29.00, followed by Lift Down Wool Cap and Lift Down Breeze Cap.
#1Lift Down Classic CapLift DownUS$29.00In stock
#2Lift Down Wool CapLift DownUS$44.00In stock
#3Lift Down Breeze CapLift DownUS$20.00–US$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lift Down in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 67% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$41.50
- Currency
- USD
04 · Ads
What Lift Down is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lift Down runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Relaxed & Perfect FitLift Down7 Oct 2026video
Small Fit For Smaller Heads.Lift Down6 Oct 2026image
Lift Down Classic CapLift Down6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026LIFT DOWN L.L.C.verified
Text ad20 Oct 2026LIFT DOWN L.L.C.verified
Image ad20 Oct 2026LIFT DOWN L.L.C.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lift Down.
The creators who tag @liftdownhats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lift Down competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lift Down among Clothing Accessories brands in United States. The closest is Sunday Afternoons, then King and Fifth Supply Co., Southern String, Turner Hat Company, No Rivals, San Diego Hat Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sunday Afternoonssundayafternoons.com | |||||||
| King and Fifth Supply Co.kingandfifth.com | |||||||
| Southern Stringsouthernstringhats.com | |||||||
| Turner Hat Companyturnerhat.com | |||||||
| No Rivalsshopnorivals.com | |||||||
| San Diego Hat Companysandiegohat.com |
07 · Company
The company behind Lift Down.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lift Down is a company based in Brooklyn, United States, founded in 2019 according to LinkedIn, on a domain registered in November 2018. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2019, per LinkedIn
- Domain registered
- 8 Nov 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- liftdown.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lift Down
What people ask Google about Lift Down.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lift Down legit?
According to Gravity by Benchr, Lift Down is a brand based in Brooklyn, United States: its website has existed since November 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 43,440 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lift Down reviews: is it worth it?
Customers rate Lift Down 4.4 out of 5 on Trustpilot over 815 reviews, 139 of them in the last twelve months: 69% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lift Down sell?
Lift Down is a family-run headwear brand from New York that makes premium, unbranded cotton and wool caps in real sizes from Small to XL. The company offers classic headwear with bold colors and focuses on proper fit and quality craftsmanship. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lift Down prices: how much is it?
Lift Down's best seller, Lift Down Classic Cap, sells US$29.00 on liftdown.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check liftdown.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lift Down have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lift Down advertises on Facebook and Instagram and on Google, where its offers often run. Check liftdown.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lift Down?
Lift Down sells on its own website, liftdown.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lift Down?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lift Down doing well?
Not at the moment. Gravity by Benchr estimates about 96,400 visits to liftdown.com in September 2026, down 16% in a month and down 11% over three months. Lift Down ranks #386 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lift Down use?
Gravity by Benchr identifies liftdown.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lift Down spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lift Down on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Lift Down ranks #386 of 34,142 by estimated traffic. Its closest competitors on the same market are Sunday Afternoons, King and Fifth Supply Co., Southern String, Turner Hat Company and No Rivals. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lift Down.