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- Sunday Afternoons
Brand page · Clothing Accessories · United States
Sunday Afternoons traffic, ads & competitors 81.4k visits a month, 53 active Meta ads, Gravity score 539.
Sunday Afternoons — Sunday Afternoons is a brand that makes hats for everyone and everything under the sun, specializing in sun protection with UPF 50+ technologies for various activities and weather conditions. In September 2026 sundayafternoons.com drew an estimated 81.4k visits, down 38% on the month before. It ranks #468 of 34,142 Clothing Accessories brands in the United States and holds a 1.4 Trustpilot rating over 3,138 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sunday Afternoons is a brand that makes hats for everyone and everything under the sun, specializing in sun protection with UPF 50+ technologies for various activities and weather conditions.
01 · Traffic
Sunday Afternoons website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sunday Afternoons drew an estimated 81.4k visits in September 2026, down 38% on the month before and down 54% over three months.
- Worldwide#111,909of 4.5m sites · Top 5%
- In United States#36,557of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,353of 85,207 brands · Top 5%
- Clothing Accessories, United States#468of 34,142 brands · Top 5%
81.4k
estimated visits in September
1 mo ▼ −37.6%4 mo ▼ −54.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sunday Afternoons reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sunday Afternoons holds 1.4 out of 5 on Trustpilot over 3,138 reviews, 2 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places Sunday Afternoons in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Headwear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sunday Afternoons best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sunday Afternoons sells on Shopify, 100% of its catalogue in stock. The best seller is Kids' Play Hat, at US$32.00–US$38.00, followed by Ultra Adventure Hat and Adventure Hat.
#1Kids' Play HatSunday AfternoonsUS$32.00–US$38.00In stock
#2Ultra Adventure HatSunday AfternoonsUS$60.00In stock
#3Adventure HatSunday AfternoonsUS$54.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sunday Afternoons in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 85% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$52.00
- Currency
- USD
04 · Ads
Sunday Afternoons ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sunday Afternoons runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
New Colors. Iconic Styles.Sunday Afternoons4 Oct 2026image
Charter HatSunday Afternoons2 Oct 2026image
Endless AdventuresSunday Afternoons30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Sunday Afternoonsverified
Text ad20 Oct 2026Sunday Afternoonsverified
Text ad20 Oct 2026Sunday Afternoonsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sunday Afternoons influencers
The creators who tag @sundayafternoons_hats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sundayafternoons_hats on Instagram, led by Dean Karnazes (136k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDean Karnazes@ultramarathon · 🇺🇸 US | Fitness sport bodybuilding Creator | 136k | 2.6% | 2 | Tagged @sundayafternoons_hats |
06 · Competitors according to Gravity
Sunday Afternoons competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sunday Afternoons among Clothing Accessories brands in the United States. The closest is No Rivals, then Turner Hat Company, Overlord, Hat Heaven, Southern String, Goorin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| No Rivalsshopnorivals.com | |||||||
| Turner Hat Companyturnerhat.com | |||||||
| Overlordoverlordcaps.com | |||||||
| Hat Heavenhatheaven.com | |||||||
| Southern Stringsouthernstringhats.com | |||||||
| Gooringoorin.com |
07 · Company
Who is behind Sunday Afternoons?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sunday Afternoons is a company based in Talent, United States, founded in 1992 according to LinkedIn, on a domain registered in June 1999. It employs about 35 people.
- Entity country
- 🇺🇸 United States · Talent
- Founded
- 1992, per LinkedIn
- Domain registered
- 18 Jun 1999
- Status
- Operating
- Employees
- 35 on LinkedIn
- Own store
- sundayafternoons.com · Shopify · USD
- Catalogue
- 233 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sunday Afternoons
What people ask Google about Sunday Afternoons.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sunday Afternoons legit or a scam?
According to Gravity by Benchr, Sunday Afternoons is a brand based in Talent, United States: its website has existed since June 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 21,176 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sunday Afternoons?
Customers rate Sunday Afternoons 1.4 out of 5 on Trustpilot over 3,138 reviews, 2 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sunday Afternoons?
Sunday Afternoons is a brand that makes hats for everyone and everything under the sun, specializing in sun protection with UPF 50+ technologies for various activities and weather conditions. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sunday Afternoons prices: how much is it?
Sunday Afternoons' best seller, Kids' Play Hat, sells from US$32.00 to US$38.00 on sundayafternoons.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check sundayafternoons.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sunday Afternoons have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sunday Afternoons advertises on Facebook and Instagram and on Google, where its offers often run. Check sundayafternoons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sunday Afternoons?
Sunday Afternoons sells on its own website, sundayafternoons.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sunday Afternoons?
Gravity by Benchr records a company based in Talent, United States, founded in 1992 according to LinkedIn, on a domain registered in 1999, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sunday Afternoons growing?
Not at the moment. Gravity by Benchr estimates about 81,400 visits to sundayafternoons.com in September 2026, down 38% in a month and down 54% over three months. Sunday Afternoons ranks #468 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sunday Afternoons use?
Gravity by Benchr identifies sundayafternoons.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sunday Afternoons spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sunday Afternoons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, Sunday Afternoons ranks #468 of 34,142 by estimated traffic. Its closest competitors on the same market are No Rivals, Turner Hat Company, Overlord, Hat Heaven and Southern String. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sunday Afternoons.