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- Light My Bricks
Brand page · Toys · United States
Light My Bricks traffic, ads & competitors 110k visits a month, 728 active Meta ads, Gravity score 713.
Light My Bricks — Light My Bricks USA produces LEGO lights and custom LED light kits designed to be compatible with LEGO creations. Their high-quality LED lights and cables are small enough to fit underneath and between bricks, allowing for concealed lighting that doesn't impact the look of models. In September 2026 lightmybricks.com drew an estimated 110k visits, down 27% on the month before. It ranks #146 of 9,046 Toys brands in the United States and holds a 4.5 Trustpilot rating over 594 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Light My Bricks USA produces LEGO lights and custom LED light kits designed to be compatible with LEGO creations. Their high-quality LED lights and cables are small enough to fit underneath and between bricks, allowing for concealed lighting that doesn't impact the look of models.
01 · Traffic
Light My Bricks website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Light My Bricks drew an estimated 110k visits in September 2026, down 27% on the month before and up 16% over three months.
- Worldwide#86,484of 4.5m sites · Top 5%
- In United States#28,414of 1.2m sites · Top 5%
- Toys, worldwide#808of 50,509 brands · Top 5%
- Toys, United States#146of 9,046 brands · Top 5%
110k
estimated visits in September
1 mo ▼ −26.7%4 mo ▲ +15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Light My Bricks reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Light My Bricks holds 4.5 out of 5 on Trustpilot over 594 reviews, 91 of them in the last twelve months: 76% of customers give five stars and 5% one star. That volume places Light My Bricks in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Hobby Store Model Design Company Toy Manufacturer Electronics Company Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Light My Bricks best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Light My Bricks sells on Shopify, 98% of its catalogue in stock. The best seller is USB Power Bank (3350 mAh), at US$24.99, followed by Flux Belt 60cm and Dock 6.
#1USB Power Bank (3350 mAh)Light My BricksUS$24.99In stock
#2Flux Belt 60cmLight My BricksUS$11.99In stock
#3Dock 6Light My BricksUS$7.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Light My Bricks in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 83% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$79.99
- Currency
- USD
04 · Ads
Light My Bricks ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Light My Bricks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
Make Your LEGO® Builds Stand OutLight My Bricks7 Oct 2026video
Light Kit for LEGO® Game Boy™Light My Bricks7 Oct 2026video
Make Your LEGO® Builds Stand OutLight My Bricks6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Light My Bricksverified
Text ad20 Oct 2026Light My Bricksverified
Text ad20 Oct 2026Light My Bricksverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Light My Bricks influencers
The creators who tag @lightmybricks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lightmybricks on Instagram, led by Rafal Zub (12.2k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRafal Zub@rafzub · 🇵🇱 PL | Photography visual arts Creator | 12.2k | 2.9% | 2 | Tagged @lightmybricks |
06 · Competitors according to Gravity
Light My Bricks competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Light My Bricks among Toys brands in the United States. The closest is Click Blocks, then bldblz, REPUBLICBRICKS, COBI, ZENE Bricks, General Jim's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Click Blocksclick-blocks.com | |||||||
| bldblzbldblz.com | |||||||
| REPUBLICBRICKSrepublicbricks.com | |||||||
| COBIcobi.com | |||||||
| ZENE Brickszenebricks.com | |||||||
| General Jim'sgeneraljimstoys.com |
07 · Company
Who is behind Light My Bricks?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Light My Bricks is a company based in Austin, United States, founded in 2015 according to LinkedIn, on a domain registered in March 2016. It employs about 16 people.
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2015, per LinkedIn
- Domain registered
- 7 Mar 2016
- Employees
- 16 on LinkedIn
- Own store
- lightmybricks.com · Shopify · USD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Light My Bricks
What people ask Google about Light My Bricks.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Light My Bricks a legit company?
According to Gravity by Benchr, Light My Bricks is a brand based in Austin, United States: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 90,586 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Light My Bricks reviews: is it worth it?
Customers rate Light My Bricks 4.5 out of 5 on Trustpilot over 594 reviews, 91 of them in the last twelve months: 76% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Light My Bricks sell?
Light My Bricks USA produces LEGO lights and custom LED light kits designed to be compatible with LEGO creations. Their high-quality LED lights and cables are small enough to fit underneath and between bricks, allowing for concealed lighting that doesn't impact the look of models. Gravity by Benchr classifies it under Toys, with Building Toys making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Light My Bricks cost?
Light My Bricks' best seller, USB Power Bank (3350 mAh), sells US$24.99 on lightmybricks.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check lightmybricks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Light My Bricks promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Light My Bricks advertises on Facebook and Instagram and on Google, where its offers often run. Check lightmybricks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Light My Bricks?
Light My Bricks sells on its own website, lightmybricks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Light My Bricks?
Gravity by Benchr records a company based in Austin, United States, founded in 2015 according to LinkedIn, on a domain registered in 2016, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Light My Bricks doing well?
Yes. Gravity by Benchr estimates about 110,000 visits to lightmybricks.com in September 2026, down 27% in a month and up 16% over three months. Light My Bricks ranks #146 of 9,046 Toys brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Light My Bricks use?
Gravity by Benchr identifies lightmybricks.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Light My Bricks spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Light My Bricks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United States?
Among Toys brands in the United States in the Gravity by Benchr index, Light My Bricks ranks #146 of 9,046 by estimated traffic. Its closest competitors on the same market are Click Blocks, bldblz, REPUBLICBRICKS, COBI and ZENE Bricks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Light My Bricks.