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- Light My Bricks
Brand page · Toys · Netherlands
Light My Bricks traffic, ads & competitors 65.2k visits a month, 728 active Meta ads, Gravity score 667.
Light My Bricks — Light My Bricks EU sells LEGO® lighting kits and components designed to illuminate LEGO creations, transforming them into stunning displays. In September 2026 lightmybricks.eu drew an estimated 65.2k visits, down 15% on the month before. It ranks #8 of 164 Toys brands in the Netherlands and holds a 4.6 Trustpilot rating over 710 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Toys brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Light My Bricks EU sells LEGO® lighting kits and components designed to illuminate LEGO creations, transforming them into stunning displays.
01 · Traffic
Light My Bricks website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Light My Bricks drew an estimated 65.2k visits in September 2026, down 15% on the month before and up 19% over three months.
- Worldwide#135,420of 4.5m sites · Top 5%
- In Belgium#676of 36.5k sites · Top 5%
- Toys, worldwide#1,408of 50,509 brands · Top 5%
- Toys, Belgium#8of 164 brands · Top 5%
65.2k
estimated visits in September
1 mo ▼ −15.3%4 mo ▲ +19.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Light My Bricks reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Light My Bricks holds 4.6 out of 5 on Trustpilot over 710 reviews, 166 of them in the last twelve months: 83% of customers give five stars and 3% one star. That volume places Light My Bricks in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Light My Bricks scores 4.5 over 53 reviews.
Model Design Company Electronics Company Decoration and Interior Design Store Hobby Store Toy Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Light My Bricks best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Light My Bricks sells on Shopify, 92% of its catalogue in stock. The best seller is USB Power Bank (3350 mAh), at €27.50, followed by Remote Control Pack and Flux Belt 60cm.
#1USB Power Bank (3350 mAh)Light My Bricks€27.50In stock
#2Remote Control PackLight My Bricks€32.99In stock
#3Flux Belt 60cmLight My Bricks€13.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Light My Bricks in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 78% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$83.99
- Currency
- EUR
04 · Ads
Light My Bricks ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Light My Bricks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Make Your LEGO® Builds Stand OutLight My Bricks7 Oct 2026video
Light Kit for LEGO® Game Boy™Light My Bricks7 Oct 2026video
Make Your LEGO® Builds Stand OutLight My Bricks6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Light My Bricksverified
Text ad19 Oct 2026Light My Bricksverified
Text ad19 Oct 2026Light My Bricksverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Light My Bricks influencers
The creators who tag @lightmybricks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lightmybricks on Instagram, led by Rafal Zub (12.2k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRafal Zub@rafzub · 🇵🇱 PL | Photography visual arts Creator | 12.2k | 2.9% | 2 | Tagged @lightmybricks |
06 · Competitors according to Gravity
Light My Bricks competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Light My Bricks among Toys brands in the Netherlands. The closest is Bausatzwelt.de, then fantasy-forts.com, 2TTOYS, Bouwpakket.com, TILESMINDS, Gladi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bausatzwelt.debausatzwelt.de | |||||||
| fantasy-forts.comfantasy-forts.com | |||||||
| 2TTOYS2ttoys.nl | |||||||
| Bouwpakket.combouwpakket.com | |||||||
| TILESMINDStilesminds.com | |||||||
| Gladigladi.nl |
07 · Company
Who is behind Light My Bricks?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Light My Bricks is a company based in Bergschenhoek, Netherlands.
- Entity country
- 🇳🇱 Netherlands · Bergschenhoek
- Own store
- lightmybricks.eu · Shopify · EUR
- Catalogue
- 68 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Light My Bricks
What people ask Google about Light My Bricks.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Light My Bricks legit or a scam?
According to Gravity by Benchr, Light My Bricks is a brand based in Bergschenhoek, Netherlands: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 90,586 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Light My Bricks reviews
Customers rate Light My Bricks 4.6 out of 5 on Trustpilot over 710 reviews, 166 of them in the last twelve months: 83% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Light My Bricks scores 4.5 over 53 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Light My Bricks known for?
Light My Bricks EU sells LEGO® lighting kits and components designed to illuminate LEGO creations, transforming them into stunning displays. Gravity by Benchr classifies it under Toys, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Light My Bricks expensive?
Light My Bricks' best seller, USB Power Bank (3350 mAh), sells €27.50 on lightmybricks.eu. 92% of the catalogue is in stock. Gravity does not track prices daily: check lightmybricks.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Light My Bricks discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Light My Bricks advertises on Facebook and Instagram and on Google, where its offers often run. Check lightmybricks.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Light My Bricks?
Light My Bricks sells on its own website, lightmybricks.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Light My Bricks doing well?
Yes. Gravity by Benchr estimates about 65,200 visits to lightmybricks.eu in September 2026, down 15% in a month and up 19% over three months. Light My Bricks ranks #8 of 164 Toys brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Light My Bricks use?
Gravity by Benchr identifies lightmybricks.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Light My Bricks spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Light My Bricks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the Netherlands?
Among Toys brands in the Netherlands in the Gravity by Benchr index, Light My Bricks ranks #8 of 164 by estimated traffic. Its closest competitors on the same market are Bausatzwelt.de, fantasy-forts.com, 2TTOYS, Bouwpakket.com and TILESMINDS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Light My Bricks.