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- Lirum Larum Leg
Brand page · Toys · Denmark
Lirum Larum Leg traffic, ads & competitors 51k visits a month, 16 active Meta ads, Gravity score 452.
Lirum Larum Leg — Lirum Larum Leg is a Danish online shop that sells quality toys and interior items for children aged 0-10 years. In September 2026 lirumlarumleg.dk drew an estimated 51k visits, down 35% on the month before. It ranks #14 of 181 Toys brands in Denmark and holds a 4.7 Trustpilot rating over 10,575 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Toys brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lirum Larum Leg is a Danish online shop that sells quality toys and interior items for children aged 0-10 years.
01 · Traffic
Lirum Larum Leg website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lirum Larum Leg drew an estimated 51k visits in September 2026, down 35% on the month before and down 28% over three months.
- Worldwide#167,158of 4.5m sites · Top 5%
- In Denmark#888of 21.4k sites · Top 5%
- Toys, worldwide#1,804of 50,509 brands · Top 5%
- Toys, Denmark#14of 181 brands · Top 10%
51k
estimated visits in September
1 mo ▼ −34.9%4 mo ▼ −28.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lirum Larum Leg reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lirum Larum Leg holds 4.7 out of 5 on Trustpilot over 10,575 reviews, 156 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places Lirum Larum Leg in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Toy Store Game Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lirum Larum Leg best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lirum Larum Leg sells on Shopify, 82% of its catalogue in stock. The best seller is Gaveindpakning, at DKK 12.00, followed by Støttearmbånd for Danske Hospitalsklovne and Tuscher i træklods, 24 farver.
#1GaveindpakningLirum Larum LegDKK 12.00In stock
#2Støttearmbånd for Danske HospitalsklovneLirum Larum LegDKK 20.00In stock
#3Tuscher i træklods, 24 farverLirum Larum LegDKK 99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lirum Larum Leg in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 1% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$52.44
- Currency
- DKK
04 · Ads
Lirum Larum Leg ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lirum Larum Leg runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
Gør december ekstra magisk ✨Lirum Larum Leg1 Oct 2026video
🖼️ Giv børneværelset personlighedLirum Larum Leg30 Sept 2026video
Jellycat – Mere end en bamse 🐻 En bamse er ikke bare et stykke legetøj – det er en trofast ven, en trøster ved sengetid og en følgesvend geLirum Larum Leg23 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lirum Larum Leg ApSverified
Text ad20 Oct 2026Lirum Larum Leg ApSverified
Text ad20 Oct 2026Lirum Larum Leg ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Lirum Larum Leg influencers
The creators who tag @lirumlarumleg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Lirum Larum Leg competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lirum Larum Leg among Toys brands in Denmark. The closest is LirumLarumLeg, then KidzCorner, Geppel's Legetøj, Vierbørn.dk, The Entertainer Pakistan, lirumlarumleg.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LirumLarumLeglirumlarumleg.no | |||||||
| KidzCornerkidzcorner.dk | |||||||
| Geppel's Legetøjgeppel.dk | |||||||
| Vierbørn.dkvierborn.dk | |||||||
| The Entertainer Pakistantheentertainer.pk | |||||||
| lirumlarumleg.selirumlarumleg.se |
07 · Company
Who is behind Lirum Larum Leg?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lirum Larum Leg is a company based in Hornbæk, Denmark, founded in 2006 according to LinkedIn, on a domain registered in December 2005. It employs about 8 people.
- Entity country
- 🇩🇰 Denmark · Hornbæk
- Founded
- 2006, per LinkedIn
- Domain registered
- 15 Dec 2005
- Status
- Operating
- Employees
- 8 on LinkedIn
- Own store
- lirumlarumleg.dk · Shopify · DKK
- Catalogue
- 1,536 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lirum Larum Leg
What people ask Google about Lirum Larum Leg.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lirum Larum Leg legit?
According to Gravity by Benchr, Lirum Larum Leg is a brand based in Hornbæk, Denmark: its website has existed since December 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 55,835 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lirum Larum Leg?
Customers rate Lirum Larum Leg 4.7 out of 5 on Trustpilot over 10,575 reviews, 156 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lirum Larum Leg?
Lirum Larum Leg is a Danish online shop that sells quality toys and interior items for children aged 0-10 years. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lirum Larum Leg expensive?
Lirum Larum Leg's best seller, Gaveindpakning, sells DKK 12.00 on lirumlarumleg.dk. 82% of the catalogue is in stock. Gravity does not track prices daily: check lirumlarumleg.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lirum Larum Leg have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lirum Larum Leg advertises on Facebook and Instagram and on Google, where its offers often run. Check lirumlarumleg.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lirum Larum Leg?
Lirum Larum Leg sells on its own website, lirumlarumleg.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lirum Larum Leg?
Gravity by Benchr records a company based in Hornbæk, Denmark, founded in 2006 according to LinkedIn, on a domain registered in 2005, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lirum Larum Leg doing well?
Not at the moment. Gravity by Benchr estimates about 51,000 visits to lirumlarumleg.dk in September 2026, down 35% in a month and down 28% over three months. Lirum Larum Leg ranks #14 of 181 Toys brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lirum Larum Leg use?
Gravity by Benchr identifies lirumlarumleg.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lirum Larum Leg's ad budget?
Gravity by Benchr does not publish a spend figure for Lirum Larum Leg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Denmark?
Among Toys brands in Denmark in the Gravity by Benchr index, Lirum Larum Leg ranks #14 of 181 by estimated traffic. Its closest competitors on the same market are LirumLarumLeg, KidzCorner, Geppel's Legetøj, Vierbørn.dk and The Entertainer Pakistan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lirum Larum Leg.