Brand page · Toys · Netherlands
SPEELGOED: 631K visits a month, 11 active Meta ads, Gravity score 592.
SPEELGOED — ilovespeelgoed.nl is an online retailer specializing in unique and sustainable children's toys made from high-quality materials and special designs. In September 2026 ilovespeelgoed.nl drew an estimated 631K visits, up 2% on the month before. It ranks #2 of 555 Toys brands in Netherlands and holds a 4.7 Trustpilot rating over 42,003 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Toys brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ilovespeelgoed.nl is an online retailer specializing in unique and sustainable children's toys made from high-quality materials and special designs.
01 · Traffic
How much traffic SPEELGOED gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SPEELGOED drew an estimated 631K visits in September 2026, up 2% on the month before and up 58% over three months.
- Worldwide#20,670of 4.5M sites · Top 1%
- In Netherlands#243of 78.6K sites · Top 1%
- Toys, worldwide#119of 50,509 brands · Top 1%
- Toys, Netherlands#2of 555 brands · Top 1%
631K
estimated visits in September
1 mo ▲ +2.5%4 mo ▲ +57.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SPEELGOED.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SPEELGOED holds 4.7 out of 5 on Trustpilot over 42,003 reviews, 2,530 of them in the last twelve months: 89% of customers give five stars and 1% one star. That volume places SPEELGOED in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, SPEELGOED scores 4.4 over 86 reviews.
Baby Store Toy Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SPEELGOED sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SPEELGOED sells on Shopify, 89% of its catalogue in stock. The best seller is weekplanner notitieblok, at €8.95, followed by grapat houten nins® poppetjes met bakjes en schijfjes and plus-plus bouwstenen - regenboog - 100st.
weekplanner notitieblokSPEELGOED€8.95In stock
grapat houten nins® poppetjes met bakjes en schijfjesSPEELGOED€44.95In stock
plus-plus bouwstenen - regenboog - 100stSPEELGOED€7.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SPEELGOED in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 1% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$31.31
- Currency
- EUR
04 · Ads
What SPEELGOED is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SPEELGOED runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2022 (image, text, video).
default_collection_headlineilovespeelgoed.nl5 Oct 2026image
Djeco speelgoedilovespeelgoed.nl2 Oct 2026image
Pit and play pittenzakje - super coolilovespeelgoed.nl2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ilovespeelgoed B.V.verified
Text ad21 Oct 2026ilovespeelgoed B.V.verified
Text ad21 Oct 2026ilovespeelgoed B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SPEELGOED.
The creators who tag @ilovespeelgoed on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ilovespeelgoed on Instagram, led by Yellow Door, Early Years Educational Resources (53.8K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYellow Door, Early Years Educational Resources@yellow_door_education · 🇬🇧 GB | Parenting family Creator | 53.8K | 0.2% | 1 | Tagged @ilovespeelgoed |
06 · Competitors according to Gravity
Who SPEELGOED competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SPEELGOED among Toys brands in Netherlands. The closest is kidsdream.co.uk, then Bigjigs Toys, Bella Luna Toys, Small Kins, Melissa & Doug, Oskar's Wooden Ark.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kidsdream.co.ukkidsdream.co.uk | |||||||
| Bigjigs Toysbigjigstoys.co.uk | |||||||
| Bella Luna Toysbellalunatoys.com | |||||||
| Small Kinssmallkins.com | |||||||
| Melissa & Dougmelissaanddoug.com | |||||||
| Oskar's Wooden Arkoskarswoodenark.com.au |
07 · Company
The company behind SPEELGOED.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SPEELGOED is a company based in Utrecht, Netherlands, founded in 2011 according to LinkedIn, on a domain registered in August 2010. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Utrecht
- Founded
- 2011, per LinkedIn
- Domain registered
- 3 Aug 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ilovespeelgoed.nl · Shopify · EUR
- Catalogue
- 3,258 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SPEELGOED
What people ask Google about SPEELGOED.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SPEELGOED a legit company?
According to Gravity by Benchr, SPEELGOED is a brand based in Utrecht, Netherlands: its website has existed since August 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 61,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SPEELGOED reviews: is it worth it?
Customers rate SPEELGOED 4.7 out of 5 on Trustpilot over 42,003 reviews, 2,530 of them in the last twelve months: 89% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, SPEELGOED scores 4.4 over 86 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SPEELGOED sell?
ilovespeelgoed.nl is an online retailer specializing in unique and sustainable children's toys made from high-quality materials and special designs. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SPEELGOED prices: how much is it?
SPEELGOED's best seller, weekplanner notitieblok, sells €8.95 on ilovespeelgoed.nl. 89% of the catalogue is in stock. Gravity does not track prices daily: check ilovespeelgoed.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SPEELGOED discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SPEELGOED advertises on Facebook and Instagram and on Google, where its offers often run. Check ilovespeelgoed.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SPEELGOED?
SPEELGOED sells on its own website, ilovespeelgoed.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SPEELGOED?
Gravity by Benchr records a company based in Utrecht, Netherlands, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SPEELGOED doing well?
Yes. Gravity by Benchr estimates about 630,900 visits to ilovespeelgoed.nl in September 2026, up 2% in a month and up 58% over three months. SPEELGOED ranks #2 of 555 Toys brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SPEELGOED use?
Gravity by Benchr identifies ilovespeelgoed.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SPEELGOED spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SPEELGOED on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Netherlands?
Among Toys brands in Netherlands in the Gravity by Benchr index, SPEELGOED ranks #2 of 555 by estimated traffic. Its closest competitors on the same market are kidsdream.co.uk, Bigjigs Toys, Bella Luna Toys, Small Kins, Melissa & Doug. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SPEELGOED.