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- LOOKFANTASTIC
Brand page · Personal Care · Ireland
LOOKFANTASTIC (lookfantastic.ie) traffic, ads & competitors 527k visits a month, 986 active Meta ads, Gravity score 556.
LOOKFANTASTIC — LOOKFANTASTIC is an online beauty retailer that sells fragrances, skincare, haircare, and makeup products. In September 2026 lookfantastic.ie drew an estimated 527k visits, up 20% on the month before. It ranks #1 of 595 Personal Care brands in Ireland and holds a 4.1 Trustpilot rating over 4,384 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Personal Care brands in Ireland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LOOKFANTASTIC is an online beauty retailer that sells fragrances, skincare, haircare, and makeup products.
01 · Traffic
LOOKFANTASTIC website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOOKFANTASTIC drew an estimated 527k visits in September 2026, up 20% on the month before and down 15% over three months.
- Worldwide#23,816of 4.5m sites · Top 1%
- In Ireland#57of 14.2k sites · Top 1%
- Personal Care, worldwide#898of 215,119 brands · Top 1%
- Personal Care, Ireland#1of 595 brands · Top 1%
527k
estimated visits in September
1 mo ▲ +20.1%4 mo ▼ −15.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LOOKFANTASTIC reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOOKFANTASTIC holds 4.1 out of 5 on Trustpilot over 4,384 reviews, 1,311 of them in the last twelve months: 71% of customers give five stars and 16% one star. That volume places LOOKFANTASTIC in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LOOKFANTASTIC best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LOOKFANTASTIC's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places LOOKFANTASTIC in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
LOOKFANTASTIC ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOOKFANTASTIC runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
BEAUTY BOX: OCTOBER EDITIONLOOKFANTASTIC8 Oct 2026video
The October Beauty BoxLOOKFANTASTIC8 Oct 2026image
5th - 11th October 2026LOOKFANTASTIC8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026FIC SHARECO LIMITEDverified
Text ad19 Oct 2026FIC SHARECO LIMITEDverified
Image ad19 Oct 2026FIC SHARECO LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LOOKFANTASTIC influencers
The creators who tag @lookfantastic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lookfantastic on Instagram, led by Liverpool Nail Artist (10k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiverpool Nail Artist@_get_polished_ · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10k | 4.5% | 29 | Tagged @lookfantastic |
06 · Competitors according to Gravity
LOOKFANTASTIC competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOOKFANTASTIC among Personal Care brands in Ireland. The closest is flaconi.at, then notino.ie, spacenk.com, cultbeauty.co.uk, allbeauty, sephora.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| flaconi.atflaconi.at | |||||||
| notino.ienotino.ie | |||||||
| spacenk.comspacenk.com | |||||||
| cultbeauty.co.ukcultbeauty.co.uk | |||||||
| allbeautyallbeauty.com | |||||||
| sephora.desephora.de |
07 · Company
Who is behind LOOKFANTASTIC?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOOKFANTASTIC is a company based in Ireland.
- Entity country
- 🇮🇪 Ireland
- Own store
- lookfantastic.ie
08 · What people ask about LOOKFANTASTIC
What people ask Google about LOOKFANTASTIC.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOOKFANTASTIC legit?
According to Gravity by Benchr, LOOKFANTASTIC is a brand based in Ireland: its Trustpilot profile is claimed by the brand, it has 808,945 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LOOKFANTASTIC reviews
Customers rate LOOKFANTASTIC 4.1 out of 5 on Trustpilot over 4,384 reviews, 1,311 of them in the last twelve months: 71% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LOOKFANTASTIC known for?
LOOKFANTASTIC is an online beauty retailer that sells fragrances, skincare, haircare, and makeup products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
LOOKFANTASTIC promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LOOKFANTASTIC advertises on Facebook and Instagram and on Google, where its offers often run. Check lookfantastic.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is LOOKFANTASTIC doing well?
Not at the moment. Gravity by Benchr estimates about 526,900 visits to lookfantastic.ie in September 2026, up 20% in a month and down 15% over three months. LOOKFANTASTIC ranks #1 of 595 Personal Care brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does LOOKFANTASTIC spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LOOKFANTASTIC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Ireland?
Among Personal Care brands in Ireland in the Gravity by Benchr index, LOOKFANTASTIC ranks #1 of 595 by estimated traffic. Its closest competitors on the same market are flaconi.at, notino.ie, spacenk.com, cultbeauty.co.uk and allbeauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOOKFANTASTIC.