Brand page · Clothing · Denmark
LOOW: 64.8k visits a month, 17 active Meta ads, Gravity score 613.
LOOW — LOOW produces and sells clothing made from merino wool in durable qualities designed to last, requiring minimal washing and upkeep. The brand offers consciously made European clothing constructed for daily use, adventures and sports. In September 2026 loow.com drew an estimated 64.8k visits, down 12% on the month before. It ranks #251 of 7,326 Clothing brands in Denmark and holds a 4.7 Trustpilot rating over 1,990 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LOOW produces and sells clothing made from merino wool in durable qualities designed to last, requiring minimal washing and upkeep. The brand offers consciously made European clothing constructed for daily use, adventures and sports.
01 · Traffic
How much traffic LOOW gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOOW drew an estimated 64.8k visits in September 2026, down 12% on the month before and down 18% over three months.
- Worldwide#136,253of 4.5m sites · Top 5%
- In Germany#6,213of 184k sites · Top 5%
- Clothing, worldwide#13,185of 459,295 brands · Top 5%
- Clothing, Germany#251of 7,326 brands · Top 5%
64.8k
estimated visits in September
1 mo ▼ −12.4%4 mo ▼ −17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LOOW.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOOW holds 4.7 out of 5 on Trustpilot over 1,990 reviews, 44 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places LOOW in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Clothing Store Men's Clothing Store Underwear Store Women's Clothing Store T-Shirt Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LOOW sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LOOW sells on Shopify, 93% of its catalogue in stock. The best seller is T-OSS 135 O-NECK, at DKK 599.00, followed by T-OLS 135 LONGSLEEVE and 2x Merino Boxers B-180.
#2T-OSS 135 O-NECKLOOWDKK 599.00In stock
#3T-OLS 135 LONGSLEEVELOOWDKK 699.00In stock
2x Merino Boxers B-180LOOWDKK 499.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LOOW in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 41% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$113.73
- Currency
- DKK
04 · Ads
What LOOW is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOOW runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Prøv den i 30 dageLOOW7 Sept 2026image
Prøv den i 30 dageLOOW5 Sept 2026video
"Præsentabel til foredrag, perfekt til cykelturen" — Umahro CadoganLOOW23 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LOOWverified
Text ad20 Oct 2026LOOWverified
Image ad20 Oct 2026LOOWverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LOOW.
The creators who tag @loow_clothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loow_clothing on Instagram, led by Patrick Simiglai (39.7k followers, 37.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPatrick Simiglai@patricksimiglai · 🇺🇸 US | Fitness sport bodybuilding Creator | 39.7k | 37.3% | 4 | Tagged @loow_clothing |
06 · Competitors according to Gravity
Who LOOW competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOOW among Clothing brands in Denmark. The closest is Colorful Standard, then EVERLAST® Nordic, Generation Gaza, She Is Sunday, North Outdoor, Hey Gang.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Colorful Standardcolorfulstandard.com | |||||||
| EVERLAST® Nordiceverlastnordic.dk | |||||||
| Generation Gazagenerationgaza.com | |||||||
| She Is Sundaysheissunday.com | |||||||
| North Outdoornorthoutdoor.com | |||||||
| Hey Gangtheheygang.com |
07 · Company
The company behind LOOW.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOOW is a company based in Randers NV, Denmark, founded in 2014 according to LinkedIn, on a domain registered in August 2007. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Randers NV
- Founded
- 2014, per LinkedIn
- Domain registered
- 8 Aug 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loow.com · Shopify · DKK
- Catalogue
- 187 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LOOW
What people ask Google about LOOW.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOOW legit?
According to Gravity by Benchr, LOOW is a brand based in Randers NV, Denmark: its website has existed since August 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 8,129 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about LOOW?
Customers rate LOOW 4.7 out of 5 on Trustpilot over 1,990 reviews, 44 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LOOW known for?
LOOW produces and sells clothing made from merino wool in durable qualities designed to last, requiring minimal washing and upkeep. The brand offers consciously made European clothing constructed for daily use, adventures and sports. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
LOOW prices: how much is it?
LOOW's best seller, T-OSS 135 O-NECK, sells DKK 599.00 on loow.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check loow.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LOOW have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LOOW advertises on Facebook and Instagram and on Google, where its offers often run. Check loow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy LOOW?
LOOW sells on its own website, loow.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LOOW?
Gravity by Benchr records a company based in Randers NV, Denmark, founded in 2014 according to LinkedIn, on a domain registered in 2007, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LOOW growing?
Not at the moment. Gravity by Benchr estimates about 64,800 visits to loow.com in September 2026, down 12% in a month and down 18% over three months. LOOW ranks #251 of 7,326 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LOOW use?
Gravity by Benchr identifies loow.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LOOW's ad budget?
Gravity by Benchr does not publish a spend figure for LOOW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, LOOW ranks #251 of 7,326 by estimated traffic. Its closest competitors on the same market are Colorful Standard, EVERLAST® Nordic, Generation Gaza, She Is Sunday and North Outdoor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOOW.