Brand page · Personal Care
Louis Nielsen: 232k visits a month, 203 active Meta ads.
Louis Nielsen — Louis Nielsen is an optician that sells glasses, sunglasses, and contact lenses in high quality at good prices. In September 2026 louisnielsen.dk drew an estimated 232k visits, down 1% on the month before. It ranks #3 of 621 Personal Care brands and holds a 4.6 Trustpilot rating over 32,772 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Louis Nielsen is an optician that sells glasses, sunglasses, and contact lenses in high quality at good prices.
01 · Traffic
How much traffic Louis Nielsen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Louis Nielsen drew an estimated 232k visits in September 2026, down 1% on the month before and up 19% over three months.
- Worldwide#46,343of 4.5m sites · Top 5%
- In Denmark#199of 21.4k sites · Top 1%
- Personal Care, worldwide#2,069of 215,119 brands · Top 1%
- Personal Care, Denmark#3of 621 brands · Top 1%
232k
estimated visits in September
1 mo ▼ −1.2%4 mo ▲ +19.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Louis Nielsen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Louis Nielsen holds 4.6 out of 5 on Trustpilot over 32,772 reviews, 3,708 of them in the last twelve months: 79% of customers give five stars and 5% one star. That volume places Louis Nielsen in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Optometrist Glasses Store Contact Lenses Supplier Optician
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Louis Nielsen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Louis Nielsen's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Louis Nielsen in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Louis Nielsen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Louis Nielsen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Er det tid til nye briller? 👓Louis Nielsen6 Oct 2026video
Tilbuddet gælder til 1/11Louis Nielsen5 Oct 2026video
Tilbuddet gælder til 1/11Louis Nielsen5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad19 Oct 2026Louis Nielsen A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Louis Nielsen.
The creators who tag @louis.nielsen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @louis.nielsen on Instagram, led by Mikkel Hvidt Kessler (89.9k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMikkel Hvidt Kessler@mikkel_kessler · 🇩🇰 DK | Fitness sport bodybuilding Creator | 89.9k | 1.8% | 1 | Tagged @louis.nielsen |
06 · Competitors according to Gravity
Who Louis Nielsen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Louis Nielsen among Personal Care brands. The closest is Specsavers, then synsam.no, Synoptik, Le Collectif des Lunetiers, fielmann.ch, Mister Spex.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Specsaversspecsavers.no | |||||||
| synsam.nosynsam.no | |||||||
| Synoptiksynoptik.se | |||||||
| Le Collectif des Lunetierslecollectifdeslunetiers.fr | |||||||
| fielmann.chfielmann.ch | |||||||
| Mister Spexmisterspex.com |
07 · Company
The company behind Louis Nielsen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Louis Nielsen is an e-commerce brand, founded in 1978 according to LinkedIn, on a domain registered in August 1999. It employs about 676 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1978, per LinkedIn
- Domain registered
- 31 Aug 1999
- Share capital
- Data not available
- Status
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- President
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- Activity code
- Data not available
- Employees
- 676 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- louisnielsen.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Louis Nielsen
What people ask Google about Louis Nielsen.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Louis Nielsen a legit company?
According to Gravity by Benchr, Louis Nielsen is a brand: its website has existed since August 1999, its Trustpilot profile is claimed by the brand, it employs 676 people on LinkedIn, it has 15,844 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Louis Nielsen?
Customers rate Louis Nielsen 4.6 out of 5 on Trustpilot over 32,772 reviews, 3,708 of them in the last twelve months: 79% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Louis Nielsen sell?
Louis Nielsen is an optician that sells glasses, sunglasses, and contact lenses in high quality at good prices. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Louis Nielsen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Louis Nielsen advertises on Facebook and Instagram and on Google, where its offers often run. Check louisnielsen.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Louis Nielsen?
Gravity by Benchr records a company, founded in 1978 according to LinkedIn, on a domain registered in 1999, with 676 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Louis Nielsen growing?
Yes. Gravity by Benchr estimates about 231,600 visits to louisnielsen.dk in September 2026, down 1% in a month and up 19% over three months. Louis Nielsen ranks #3 of 621 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Louis Nielsen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Louis Nielsen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Louis Nielsen ranks #3 of 621 by estimated traffic. Its closest competitors on the same market are Specsavers, synsam.no, Synoptik, Le Collectif des Lunetiers and fielmann.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Louis Nielsen.