- Gravity
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- Lighting
- Louis Poulsen
Brand page · Lighting · Denmark
Louis Poulsen: 330k visits a month, 339 active Meta ads, Gravity score 599.
Louis Poulsen — Louis Poulsen is a Danish lighting manufacturer that creates iconic products providing exceptional light, following the principle that form follows function. In September 2026 louispoulsen.com drew an estimated 330k visits, up 15% on the month before. It ranks #12 of 2,695 Lighting brands in Denmark and holds a 4.2 Trustpilot rating over 890 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Lighting brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Louis Poulsen is a Danish lighting manufacturer that creates iconic products providing exceptional light, following the principle that form follows function.
01 · Traffic
How much traffic Louis Poulsen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Louis Poulsen drew an estimated 330k visits in September 2026, up 15% on the month before and down 14% over three months.
- Worldwide#34,788of 4.5m sites · Top 1%
- In United States#11,306of 1.2m sites · Top 1%
- Lighting, worldwide#96of 25,385 brands · Top 1%
- Lighting, United States#12of 2,695 brands · Top 1%
330k
estimated visits in September
1 mo ▲ +15.0%4 mo ▼ −14.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Louis Poulsen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Louis Poulsen holds 4.2 out of 5 on Trustpilot over 890 reviews, 183 of them in the last twelve months: 70% of customers give five stars and 12% one star. That volume places Louis Poulsen in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Lighting Manufacturer Lighting Store Lamp Shade Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Louis Poulsen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Louis Poulsen's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Louis Poulsen in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Louis Poulsen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Louis Poulsen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Shop PH 1/1 Portable LampLouis Poulsen8 Oct 2026image
Elevate Your HomeLouis Poulsen8 Oct 2026video
Outdoor lighting, made easyLouis Poulsen8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Branding Technology Inc.verified
Image ad21 Oct 2026LOUIS POULSEN A/Sverified
Text ad21 Oct 2026LOUIS POULSEN A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Louis Poulsen.
The creators who tag @louispoulsen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @louispoulsen on Instagram, led by Susan | Interior (65.8k followers, 6.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSusan | Interior@suush0me · INTL | Decoration garden diy Creator | 65.8k | 6.3% | 9 | Tagged @louispoulsen |
06 · Competitors according to Gravity
Who Louis Poulsen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Louis Poulsen among Lighting brands in Denmark. The closest is flos.com, then light11.at, AndLight, LampTwist, nedgis.com, visualcomfort.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| flos.comflos.com | |||||||
| light11.atlight11.at | |||||||
| AndLightandlight.com | |||||||
| LampTwistlamptwist.com | |||||||
| nedgis.comnedgis.com | |||||||
| visualcomfort.comvisualcomfort.com |
07 · Company
The company behind Louis Poulsen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Louis Poulsen is a company based in Denmark, founded in 1874 according to LinkedIn, on a domain registered in May 1998. It employs about 373 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1874, per LinkedIn
- Domain registered
- 6 May 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 373 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- louispoulsen.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Louis Poulsen
What people ask Google about Louis Poulsen.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Louis Poulsen a legit company?
According to Gravity by Benchr, Louis Poulsen is a brand based in Denmark: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it employs 373 people on LinkedIn, it has 687,517 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Louis Poulsen reviews
Customers rate Louis Poulsen 4.2 out of 5 on Trustpilot over 890 reviews, 183 of them in the last twelve months: 70% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Louis Poulsen known for?
Louis Poulsen is a Danish lighting manufacturer that creates iconic products providing exceptional light, following the principle that form follows function. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does Louis Poulsen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Louis Poulsen advertises on Facebook and Instagram and on Google, where its offers often run. Check louispoulsen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Louis Poulsen?
Gravity by Benchr records a company based in Denmark, founded in 1874 according to LinkedIn, on a domain registered in 1998, with 373 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Louis Poulsen doing well?
Not at the moment. Gravity by Benchr estimates about 329,700 visits to louispoulsen.com in September 2026, up 15% in a month and down 14% over three months. Louis Poulsen ranks #12 of 2,695 Lighting brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Louis Poulsen's ad budget?
Gravity by Benchr does not publish a spend figure for Louis Poulsen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Denmark?
Among Lighting brands in Denmark in the Gravity by Benchr index, Louis Poulsen ranks #12 of 2,695 by estimated traffic. Its closest competitors on the same market are flos.com, light11.at, AndLight, LampTwist and nedgis.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Louis Poulsen.