The top 1% · Denmark
Top Danish e-commerce brands
The 66 brands in the top 1% of the 6,588 e-commerce brand stores based in Denmark, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Danish e-commerce in figures.
the LEGO Group, Flying Tiger Copenhagen and Vero Moda lead the ranking of Danish e-commerce brands. Denmark is #18 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 6,588.
By category, Apparel & Accessories leads with 28 of the 66 brands (42%), ahead of Home & Garden (11) and Vehicles & Parts (7).
By audience, 1 draws more than 10 million, 4 draw between 1 and 10 million and 61 draw between 100,000 and 1 million estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
the LEGO Group
lego.comThe LEGO Group is the company behind the world's most loved LEGO bricks, which are designed to spark imaginations and inspire builders of tomorrow.
- #2
Flying Tiger Copenhagen
flyingtiger.comFlying Tiger Copenhagen is a retail brand that sells fun, affordable gifts and creative essentials with Scandinavian design for homes and occasions.
- #3
Vero Moda
veromoda.comVERO MODA is a fashion retailer that provides women's fashion clothing and trendy styles for young women.
- #4
Gyldendal
gyldendal.dkGyldendal is a Danish publishing house that publishes books, literature, and educational materials for various audiences including fiction, non-fiction…
- #5
Rains
rains.comRains is an outerwear lifestyle brand that sells waterproof jackets, coats, and bags with a neo-Scandinavian aesthetic and unisex collections.
- #6
PetiteKnit
petiteknit.comPetiteKnit is a brand that sells knitting patterns for both adults and children in multiple languages including Danish, Norwegian, Swedish, English, German…
- #7
Organic Basics EU
organicbasics.comUnderwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not…
- #8
Colorful Standard
colorfulstandard.comColorful Standard is a B Corp certified apparel and accessory brand offering high quality organic cotton and recycled merino wool essentials, made in…
- #9
Ganni
ganni.comGANNI is a contemporary fashion house that sells ready-to-wear clothing and accessories, defined by playful attitude and modern craftsmanship.
- #10
OMHU
omhucph.comOMHU EU is a design studio that creates modern furniture, best known for the viral TEDDY sofa. The company designs modular furniture that sits at the…
- #11
Dragon Shield
dragonshield.comDragon Shield is a company that creates and sells TCG (trading card game) and RPG accessories, specializing in card sleeves, deck boxes, albums, and playmats.
- #12
Wallhack
wallhack.comGlass mousepads, arm sleeves, and more, all designed from the ground up for building muscle memory, while providing an aesthetic unlike any other.
- #13
Ooono
ooono.comOOONO is a technology company that creates intuitive tech solutions for everyday safety, offering products like CO-DRIVER for live traffic information, P-DISC…
- #14
Dilling
dilling.comDILLING is a Danish brand that produces organic underwear and natural clothing made from natural materials like wool and cotton.
- #15
Bestseller
bestseller.comBESTSELLER is an international, family-owned fashion company that sells clothes and accessories for all ages, genders and occasions through more than 20…
- #16
HAY
hay.comHAY is an innovative design company that creates high-quality, democratic furniture, lighting, and accessories with the world's leading designers.
- #17
Samsøe Samsøe
samsoe.comSamsøe Samsøe is a Danish fashion brand that sells women's and men's clothing, footwear, and accessories, drawing on Scandinavian design tradition to create…
- #18
Designbysi
designbysi.seDesign By Si is an online fashion retailer that sells clothes, shoes and accessories for women, with new collections released every Thursday.
- #19
Škoda
skoda.dkŠkoda Danmark is a car brand that offers a wide selection of stylish cars including electric vehicles like the Enyaq, Enyaq Coupé, Elroq, Peaq, and Epiq. They…
- #20
Volkswagen
volkswagen.dkVolkswagen Danmark is the Danish division of Volkswagen that sells and leases passenger cars and commercial vehicles, offering various models including…
- #21
Jespers Planteskole
jespersplanteskole.dkJespers Planteskole is a family-owned garden center and online plant retailer located in Holstebro, Denmark. They sell a wide variety of plants including…
- #22
Caintè
cainte.comCAINTÈ is a jewelry and watches brand offering timeless pieces designed for both men and women, based in Copenhagen.
- #23
No Nationality
nn07.comNo Nationality is a premium fashion and lifestyle brand that reimagines timeless designs to create future classics, developing a consistent wardrobe with both…
- #24
Louis Poulsen
louispoulsen.comLouis Poulsen is a Danish lighting manufacturer that creates iconic products providing exceptional light, following the principle that form follows function.
- #25
Danish Endurance
danishendurance.comDANISH ENDURANCE is a global endurance and outdoor brand that designs high-quality, long-lasting sports products in Denmark in collaboration with Olympic and…
- #26
Pandora Group
pandoragroup.comPandora is the world's largest jewellery brand that designs, crafts and markets accessible luxury jewellery made from high-quality materials.
- #27
Rokoko
rokoko.comEmpowering 3D digital creators with high quality sensor based motion capture systems for body, finger and face animations.
- #28
Zizzi
zizzi.dkZizzi is a Danish fashion brand that designs plus-size clothing for women in sizes 40-64, offering a wide selection of stylish dresses, pants, tops, jackets…
- #29
Knitting for Olive
knittingforolive.comKnitting for Olive is a family-run business that creates timeless knitting patterns and high-quality sustainable yarn, with respect for animals and the…
- #30
The Army Painter
thearmypainter.comThe Army Painter is a Danish company that develops high-quality hobby paints and accessories specifically for miniatures and wargaming, serving painters of…
- #31
Bodylab
bodylab.dkBodylab is a Danish sports nutrition and lifestyle brand that develops and produces premium quality protein powders, supplements, and healthy snacks for…
- #32
Nilfisk
nilfisk.comNilfisk is a global provider of professional cleaning equipment and services, as well as home cleaning solutions including floorcare equipment, vacuum…
- #33
Pas Normal Studios
pasnormalstudios.comPas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing that creates technically perfect apparel with visionary aesthetics.
- #34
Dancover
dancovershop.comDancover is a European supplier specializing in products for parties, events, gardens, and storage, including party tents, gazebos, greenhouses, and storage…
- #35
Ferm Living
fermliving.comFerm Living is a Danish design brand that creates furniture, accessories, lighting, and kids' products with a passion for authentic and functional design.
- #36
Henry Archer
henryarcher.comHenry Archer Denmark is a Danish watchmaking company based in Aarhus that designs and produces timepieces where quality, craftsmanship and exceptional design…
- #37
The Poster Club
theposterclub.comThe Poster Club is an online shop offering premium art prints and wall objects curated in Copenhagen, featuring works from independent artists.
- #38
Hyundai
hyundai.dkHyundai Danmark is the Danish division of Hyundai Motor Company, a South Korean multinational automaker that sells various car models including electric…
- #39
Toyota
toyota.dkToyota Danmark A/S is the official Danish website for Toyota, selling various car models including electric, hybrid, and diesel vehicles.
- #40
Widex
widex.comWidex is a brand that manufactures and sells hearing aids, accessories, and apps. It is part of WS Audiology and provides hearing solutions through its global…
- #41
Son of a Tailor
sonofatailor.comSon of a Tailor offers custom-fitted T-shirts made from high-quality materials, backed by a free remake guarantee.
- #42
Pilgrim
pilgrim.netPilgrim is a Danish jewellery brand that designs and handcrafts necklaces, bracelets, earrings, rings and sunglasses for every soul.
- #43
BIBS
bibsworld.comBIBS is a premium Danish baby brand that specializes in high-quality pacifiers and other baby products. The company offers a complete assortment of colorful…
- #44
MY FAVOURITE THINGS knitwear
myfavouritethings-knitwear.comMY FAVOURITE THINGS knitwear is a contemporary knitting pattern company that designs and sells patterns for knitwear items including sweaters, cardigans…
- #45
Pedestal
pedestal.comPedestal is a Danish brand that designs and sells TV stands and screen accessories. Their products are described as colorful, movable, and minimalist.
- #46
AV86
av86.comAV86 is a watch brand that designs quality watches in Copenhagen, combining classic vintage details with small modern elements and offers free personal…
- #47
Norse Projects
norseprojects.comNorse Projects is a clothing brand that designs and sells adaptable wardrobe items including knitwear, trousers, sweatshirts, shirting, t-shirts, outerwear…
- #48
Teeshoppen
teeshoppen.dkTEESHOPPEN is a Danish clothing brand and e-commerce company that sells modern fashion for men, women and children with a focus on timeless design and…
- #49
Anonymous Copenhagen
anoncph.comAnonymous Copenhagen is a footwear label offering quality shoes with original fits and unique designs, following sustainable practices and Scandinavian design…
- #50
Nimara
nimarahome.deNimarahome is an online furniture store that sells Scandinavian furniture and design products including sofas, dining tables, chairs, and living room furniture.
- #51
Epic Armoury
epicarmoury.comEpic Armoury designs, manufactures, and distributes safe and functional apparel and equipment for historical re-enactment, live-action role-playing and…
- #52
Shaping New Tomorrow
shapingnewtomorrow.dkShaping New Tomorrow is a Danish clothing brand that sells timeless essentials for men and women, focusing on comfortable and stylish everyday wear.
- #53
Flügger group
flugger.dkFlügger group A/S is a Danish paint manufacturer and retail chain that develops, manufactures, and distributes a wide range of exterior and interior paints…
- #54
Tabi Footwear
tabifootwear.comTabi Footwear is a footwear brand that sells split-toe shoes and socks, combining function and fashion with a minimalist modern design inspired by Japanese…
- #55
Maanesten
maanesten.comMaanesten DK is a jewelry brand that creates handcrafted jewelry and accessories in original designs, featuring spiritual and magical energy tools with…
- #56
Cecilie Bahnsen
ceciliebahnsen.comCecilie Bahnsen is a luxury clothing label that operates at the intersection of couture and ready-to-wear, creating timeless clothing with a relaxed style.
- #57
CSS Electronics
csselectronics.comCSS Electronics is a developer of professional-grade, simple-to-use and low cost CAN bus data loggers & interfaces. They supply 10,000+ companies across 100+…
- #58
Carl Hansen & Søn
carlhansen.comCarl Hansen & Søn is a Danish design company that manufactures and sells designer furniture and lifestyle products, known for exceptional craftsmanship and…
- #59
Audi
audi.dkOplev Audis udvalg af biler, som byder på innovativ teknologi, køreglæde og progressivt design. Klik her og find din næste drømmebil direkte hos Audi.
- #60
Saphe
www.saphe.comSaphe A/S is a Danish tech company that develops, produces and sells intelligent traffic systems and traffic alarms in Denmark and Europe.
- #61
DALI
dali-speakers.comDALI A/S is a Danish loudspeaker manufacturer that designs and produces high-performance audio products including loudspeakers, subwoofers, amplification, and…
- #62
Buch Copenhagen
buchcopenhagen.dkBuch Copenhagen is a Danish fashion brand that designs and sells women's clothing with a focus on feminine silhouettes, bohemian inspiration, and high-quality…
- #63
The Brew Company
brew-company.comThe Brew Company is a Danish artisan coffee roastery that offers premium specialty coffees and tea products, including the innovative Coffeebrewer for brewing…
- #64
VOLA
vola.comVOLA A/S is a Danish company that designs and manufactures taps and accessories in timeless Scandinavian design, following the original principles of Arne…
- #65
Kvadrat
kvadrat.dkKvadrat is a global design textile company that creates high-quality contemporary textiles and textile-related products for private and public spaces…
- #66
TheNap
thenap.dkTheNap is a Danish webshop specializing in sleep products including pillows, duvets, top mattresses, and bedding textiles designed to improve sleep quality…
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Danish e-commerce brands.
What are the biggest Danish e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in Denmark are the LEGO Group, Flying Tiger Copenhagen, Vero Moda, Gyldendal and Rains, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in Denmark?
Gravity by Benchr ranks 6,588 e-commerce brand stores based in Denmark with a measured audience — #18 of the 45 countries it ranks. The top 1% is 66 brands, all listed on this page.
Which product categories lead Danish e-commerce?
By category, Apparel & Accessories leads with 28 of the 66 brands (42%), ahead of Home & Garden (11) and Vehicles & Parts (7).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings