Brand page · Clothing · United Kingdom
Lounge: 61.6k visits a month, 1,031 active Meta ads.
Lounge — Lounge is a British brand that creates comfortable underwear, lingerie, clothing, swimwear, sleepwear, and accessories designed to make women feel their best. In September 2026 loungeunderwear.com drew an estimated 61.6k visits, down 15% on the month before. It ranks #513 of 12,275 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 19,645 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Lounge is a British brand that creates comfortable underwear, lingerie, clothing, swimwear, sleepwear, and accessories designed to make women feel their best.
01 · Traffic
How much traffic Lounge gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lounge drew an estimated 61.6k visits in September 2026, down 15% on the month before and up 11% over three months.
- Worldwide#142,268of 4.5m sites · Top 5%
- In Australia#3,367of 105k sites · Top 5%
- Clothing, worldwide#13,759of 459,295 brands · Top 5%
- Clothing, Australia#513of 12,275 brands · Top 5%
61.6k
estimated visits in September
1 mo ▼ −14.8%4 mo ▲ +11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lounge.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lounge holds 4.1 out of 5 on Trustpilot over 19,645 reviews, 1,343 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places Lounge in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Fashion Designer Underwear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lounge sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lounge sells on Shopify, 94% of its catalogue in stock. The best seller is The Lounge Foundation Donation, at £1.00–£10.00, followed by Gift Wrap and Blossom Thong - Hot Pink.
#1The Lounge Foundation DonationLounge£1.00–£10.00In stock
#2Gift WrapLounge£5.00In stock
#3Blossom Thong - Hot PinkLounge£16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lounge in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 90% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$59.56
- Currency
- GBP
04 · Ads
What Lounge is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lounge runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image).
Your favourites, recolouredLounge Underwear8 Oct 2026video
Lounge AW26Lounge Underwear8 Oct 2026video
Bamboo Triangle Soutien-Gorge - BordeauxLounge Underwear8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lounge.
The creators who tag @lounge_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lounge_ on Instagram, led by Muriel Susana (122k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMuriel Susana@murielvillera · INTL | Travel tourism exploration Creator | 122k | 0.5% | 5 | Tagged @lounge_ |
06 · Competitors according to Gravity
Who Lounge competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lounge among Clothing brands in United Kingdom. The closest is Lounge, then Bare Necessities, change.com, Femina, duloren.com.br, Negative.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Loungenl.lounge.com | |||||||
| Bare Necessitiesbarenecessities.com | |||||||
| change.comchange.com | |||||||
| Feminafemina.co.il | |||||||
| duloren.com.brduloren.com.br | |||||||
| Negativenegativeunderwear.com |
07 · Company
The company behind Lounge.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lounge is a company based in United Kingdom, on a domain registered in April 2015. It employs about 634 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 7 Apr 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 634 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loungeunderwear.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lounge
What people ask Google about Lounge.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lounge a legit company?
According to Gravity by Benchr, Lounge is a brand based in United Kingdom: its website has existed since April 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 634 people on LinkedIn, it has 3,756,253 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lounge reviews: is it worth it?
Customers rate Lounge 4.1 out of 5 on Trustpilot over 19,645 reviews, 1,343 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lounge known for?
Lounge is a British brand that creates comfortable underwear, lingerie, clothing, swimwear, sleepwear, and accessories designed to make women feel their best. Gravity by Benchr classifies it under Clothing, with Lingerie making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lounge prices: how much is it?
Lounge's best seller, The Lounge Foundation Donation, sells from £1.00 to £10.00 on loungeunderwear.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check loungeunderwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lounge have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lounge advertises on Facebook and Instagram and on Google, where its offers often run. Check loungeunderwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lounge?
Lounge sells on its own website, loungeunderwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Lounge?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2015, with 634 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lounge doing well?
Yes. Gravity by Benchr estimates about 61,600 visits to loungeunderwear.com in September 2026, down 15% in a month and up 11% over three months. Lounge ranks #513 of 12,275 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lounge use?
Gravity by Benchr identifies loungeunderwear.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records.
What is Lounge's ad budget?
Gravity by Benchr does not publish a spend figure for Lounge on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Lounge ranks #513 of 12,275 by estimated traffic. Its closest competitors on the same market are Lounge, Bare Necessities, change.com, Femina and duloren.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lounge.