Brand page · Personal Care · Australia
Mirenesse Cosmetics: 88.6k visits a month, 88 active Meta ads, Gravity score 667.
Mirenesse Cosmetics — Mirenesse is an Australian-owned beauty brand that sells cruelty-free beauty products combining natural ingredients with clinically proven active ingredients. In September 2026 mirenesse.com drew an estimated 88.6k visits, up 29% on the month before. It ranks #85 of 6,103 Personal Care brands in Australia and holds a 4.4 Trustpilot rating over 329 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mirenesse is an Australian-owned beauty brand that sells cruelty-free beauty products combining natural ingredients with clinically proven active ingredients.
01 · Traffic
How much traffic Mirenesse Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mirenesse Cosmetics drew an estimated 88.6k visits in September 2026, up 29% on the month before and up 86% over three months.
- Worldwide#103,965of 4.5m sites · Top 5%
- In Australia#2,352of 105k sites · Top 5%
- Personal Care, worldwide#5,157of 215,119 brands · Top 5%
- Personal Care, Australia#85of 6,103 brands · Top 5%
88.6k
estimated visits in September
1 mo ▲ +29.4%4 mo ▲ +85.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mirenesse Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mirenesse Cosmetics holds 4.4 out of 5 on Trustpilot over 329 reviews, 29 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places Mirenesse Cosmetics in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mirenesse Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mirenesse Cosmetics sells on Shopify, 99% of its catalogue in stock. The best seller is Airbrush Skin Clone Velvet Maxi Lift 24hr Foundation Concealer Shades Light-Medium, at A$75.90, followed by Original Secret Weapon 24hr Mascara Tubing Black Full Size-Winner 13 Best Mascara Awards _ Over 5 Million Sold! and Power Lift Treatment Cream Moisturiser-3 In 1 – Lifts Plumps Firms.
#1Airbrush Skin Clone Velvet Maxi Lift 24hr Foundation Concealer Shades Light-MediumMirenesse CosmeticsA$75.90In stock
#2Original Secret Weapon 24hr Mascara Tubing Black Full Size-Winner 13 Best Mascara Awards _ Over 5 Million Sold!Mirenesse CosmeticsA$43.90In stock
#3Power Lift Treatment Cream Moisturiser-3 In 1 – Lifts Plumps FirmsMirenesse CosmeticsA$107.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mirenesse Cosmetics in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 87% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$53.63
- Currency
- AUD
04 · Ads
What Mirenesse Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mirenesse Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Airbrush Skin Clone Velvet Maxi Lift 24hr Foundation Concealer Shades Light-Medium, 40g / 1.35oz / 13. VanillaMirenesse Cosmetics29 Sept 2026image
New To Mirenesse Try some of Best Award Winners at only $10 for Full Sizes Go > Limited https://www.mirenesse.com/apps/bundles/bundle/161692Mirenesse Cosmetics28 Aug 2026image
This Is My Secret WeaponMirenesse Cosmetics23 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Claymont Bond Pty Ltdverified
Text ad20 Oct 2026Claymont Bond Pty Ltdverified
Image ad20 Oct 2026Claymont Bond Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mirenesse Cosmetics.
The creators who tag @mirenessecosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mirenesse Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mirenesse Cosmetics among Personal Care brands in Australia. The closest is The Jojoba Company, then Loving Tan, ESNC Perfumery, BOOST LAB, Napoleon Perdis, Dazzle Dry Australia & New Zealand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Jojoba Companythejojobacompany.com.au | |||||||
| Loving Tanlovingtan.com | |||||||
| ESNC Perfumeryesnc.com.au | |||||||
| BOOST LABboostlabco.com | |||||||
| Napoleon Perdisnapoleonperdis.com | |||||||
| Dazzle Dry Australia & New Zealanddazzledryaustralia.com.au |
07 · Company
The company behind Mirenesse Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mirenesse Cosmetics is a company based in Keilor, Australia, founded in 1999 according to LinkedIn, on a domain registered in January 2000. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Keilor
- Founded
- 1999, per LinkedIn
- Domain registered
- 3 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mirenesse.com · Shopify · AUD
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mirenesse Cosmetics
What people ask Google about Mirenesse Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mirenesse Cosmetics legit?
According to Gravity by Benchr, Mirenesse Cosmetics is a brand based in Keilor, Australia: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 64,668 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mirenesse Cosmetics?
Customers rate Mirenesse Cosmetics 4.4 out of 5 on Trustpilot over 329 reviews, 29 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mirenesse Cosmetics known for?
Mirenesse is an Australian-owned beauty brand that sells cruelty-free beauty products combining natural ingredients with clinically proven active ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mirenesse Cosmetics cost?
Mirenesse Cosmetics' best seller, Airbrush Skin Clone Velvet Maxi Lift 24hr Foundation Concealer Shades Light-Medium, sells A$75.90 on mirenesse.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check mirenesse.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mirenesse Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mirenesse Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check mirenesse.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mirenesse Cosmetics?
Mirenesse Cosmetics sells on its own website, mirenesse.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mirenesse Cosmetics?
Gravity by Benchr records a company based in Keilor, Australia, founded in 1999 according to LinkedIn, on a domain registered in 2000, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mirenesse Cosmetics growing?
Yes. Gravity by Benchr estimates about 88,600 visits to mirenesse.com in September 2026, up 29% in a month and up 86% over three months. Mirenesse Cosmetics ranks #85 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mirenesse Cosmetics use?
Gravity by Benchr identifies mirenesse.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mirenesse Cosmetics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mirenesse Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Mirenesse Cosmetics ranks #85 of 6,103 by estimated traffic. Its closest competitors on the same market are The Jojoba Company, Loving Tan, ESNC Perfumery, BOOST LAB and Napoleon Perdis. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mirenesse Cosmetics.