Brand page · Shoes
LOWA: 363K visits a month, 14 active Meta ads.
LOWA — LOWA creates footwear for mountaineering, outdoor activities and everyday use, including shoes for men, women and children. In September 2026 lowa.com drew an estimated 363K visits, down 7% on the month before. It ranks #13 of 666 Shoes brands.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
LOWA creates footwear for mountaineering, outdoor activities and everyday use, including shoes for men, women and children.
01 · Traffic
How much traffic LOWA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOWA drew an estimated 363K visits in September 2026, down 7% on the month before and up 6% over three months.
- Worldwide#32,155of 4.5M sites · Top 1%
- In Germany#1,453of 184K sites · Top 1%
- Shoes, worldwide#617of 46,962 brands · Top 5%
- Shoes, Germany#13of 666 brands · Top 5%
363K
estimated visits in September
1 mo ▼ −7.0%4 mo ▲ +5.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LOWA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOWA holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Shoe Store Outdoor Clothing and Equipment Shop Activewear Store Boot Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LOWA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LOWA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places LOWA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What LOWA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOWA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Dein Ziel. Deine Tour. Dein Tempo.LOWA6 Oct 2026image
Dein Ziel. Deine Tour. Dein Tempo.LOWA6 Oct 2026image
Dein Ziel. Deine Tour. Dein Tempo.LOWA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LOWA Sportschuhe GmbHverified
Text ad20 Oct 2026LOWA Sportschuhe GmbHverified
Text ad20 Oct 2026LOWA Sportschuhe GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LOWA.
The creators who tag @lowa.outdoor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who LOWA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOWA among Shoes brands. The closest is it.garmont.com, then SCARPA, hanwag.com, La Sportiva, Oboz Footwear, salewa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| it.garmont.comit.garmont.com | |||||||
| SCARPAscarpa.co.uk | |||||||
| hanwag.comhanwag.com | |||||||
| La Sportivalasportivausa.com | |||||||
| Oboz Footwearobozfootwear.com | |||||||
| salewa.comsalewa.com |
07 · Company
The company behind LOWA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOWA is an e-commerce brand, founded in 1923 according to LinkedIn, on a domain registered in January 2005. It employs about 2,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1923, per LinkedIn
- Domain registered
- 30 Jan 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lowa.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LOWA
What people ask Google about LOWA.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOWA legit or a scam?
According to Gravity by Benchr, LOWA is a brand: its website has existed since January 2005, it sells on a Magento store, it employs 2,000 people on LinkedIn, it has 72,288 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does LOWA sell?
LOWA creates footwear for mountaineering, outdoor activities and everyday use, including shoes for men, women and children. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Does LOWA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LOWA advertises on Facebook and Instagram and on Google, where its offers often run. Check lowa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LOWA?
LOWA sells on its own website, lowa.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns LOWA?
Gravity by Benchr records a company, founded in 1923 according to LinkedIn, on a domain registered in 2005, with 2,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is LOWA doing well?
Yes. Gravity by Benchr estimates about 363,300 visits to lowa.com in September 2026, down 7% in a month and up 6% over three months. LOWA ranks #13 of 666 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LOWA use?
Gravity by Benchr identifies lowa.com as a Magento store. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records.
How much does LOWA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LOWA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, LOWA ranks #13 of 666 by estimated traffic. Its closest competitors on the same market are it.garmont.com, SCARPA, hanwag.com, La Sportiva, Oboz Footwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOWA.