Brand page · Clothing
lululemon traffic, ads & competitors 179k visits a month, 33 active Meta ads.
lululemon — lululemon is a performance apparel, footwear, and accessories company that creates technical athletic clothes for yoga, running, training, golf, tennis, and other athletic pursuits. In September 2026 lululemon.co.nz drew an estimated 179k visits, down 21% on the month before. It ranks #21 of 2,191 Clothing brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
lululemon is a performance apparel, footwear, and accessories company that creates technical athletic clothes for yoga, running, training, golf, tennis, and other athletic pursuits.
01 · Traffic
lululemon website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
lululemon drew an estimated 179k visits in September 2026, down 21% on the month before and down 25% over three months.
- Worldwide#47,117of 4.5m sites · Top 5%
- In New Zealand#163of 26.3k sites · Top 1%
- Clothing, worldwide#5,271of 459,295 brands · Top 5%
- Clothing, New Zealand#21of 2,191 brands · Top 1%
179k
estimated visits in September
1 mo ▼ −20.9%4 mo ▼ −25.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
lululemon reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
lululemon holds 2.2 out of 5 on Trustpilot over 8 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 63% one star.
Lingerie Store Sportswear Store Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
lululemon best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read lululemon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places lululemon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
lululemon ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
lululemon runs Meta ads on Facebook, Instagram, and has advertised on Google since June 2024 (image, text, video).
Shop Breezily Pantslululemon Australia and New Zealand14 Oct 2026video
You might remember the viral @lululemonausnz pants that somehow look tailored but feel like activewear… well, now there’s a matching jacketlululemon Australia and New Zealand13 Oct 2026video
www.lululemon.co.nzlululemon Australia and New Zealand13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Lululemon Athletica Australia Pty Ltdverified
Text ad19 Oct 2026Lululemon Athletica Australia Pty Ltdverified
Text ad19 Oct 2026Lululemon Athletica Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
lululemon influencers
The creators who tag @lululemonausnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lululemonausnz on Instagram, led by KATE MARTIN (78.5k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKATE MARTIN@katiemmartin_ · 🇦🇺 AU | Fitness sport bodybuilding Creator | 78.5k | 1.5% | 9 | Tagged @lululemonausnz |
06 · Competitors according to Gravity
lululemon competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for lululemon among Clothing brands. The closest is fabletics.fr, then nl.gymshark.com, Alo Yoga, sweatybetty.com, Lorna Jane, YOMOMENT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fabletics.frfabletics.fr | |||||||
| nl.gymshark.comnl.gymshark.com | |||||||
| Alo Yogaaloyoga.com | |||||||
| sweatybetty.comsweatybetty.com | |||||||
| Lorna Janelornajane.com.au | |||||||
| YOMOMENTyomoment.com |
07 · Company
Who is behind lululemon?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
lululemon is an e-commerce brand, founded in 1998 according to LinkedIn, on a domain registered in October 2009. It employs about 25,340 people.
- Founded
- 1998, per LinkedIn
- Domain registered
- 26 Oct 2009
- Employees
- 25,340 on LinkedIn
- Own store
- lululemon.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about lululemon
What people ask Google about lululemon.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is lululemon a legit company?
According to Gravity by Benchr, lululemon is a brand: its website has existed since October 2009, it employs 25,340 people on LinkedIn, it has 410,772 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is lululemon known for?
lululemon is a performance apparel, footwear, and accessories company that creates technical athletic clothes for yoga, running, training, golf, tennis, and other athletic pursuits. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does lululemon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: lululemon advertises on Facebook and Instagram and on Google, where its offers often run. Check lululemon.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind lululemon?
Gravity by Benchr records a company, founded in 1998 according to LinkedIn, on a domain registered in 2009, with 25,340 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is lululemon growing?
Not at the moment. Gravity by Benchr estimates about 179,400 visits to lululemon.co.nz in September 2026, down 21% in a month and down 25% over three months. lululemon ranks #21 of 2,191 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does lululemon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for lululemon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, lululemon ranks #21 of 2,191 by estimated traffic. Its closest competitors on the same market are fabletics.fr, nl.gymshark.com, Alo Yoga, sweatybetty.com and Lorna Jane. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lululemon.