Brand page · Clothing · Canada

lululemon Top 1% worldwide Top 1% in Canada Top 1% in Clothing Top 1% in Clothing in Canada
lululemon.com.au·🇨🇦 Canada

lululemon: 2.8m visits a month, 958 active Meta ads, Gravity score 627.

lululemon — lululemon makes technical athletic clothes for yoga, running, working out, and most other sweaty pursuits. Sign in for free shipping!. In September 2026 lululemon.com.au drew an estimated 2.8m visits, down 4% on the month before. It ranks #5 of 12,275 Clothing brands in Canada and holds a 1.8 Trustpilot rating over 27 reviews.

lululemon.com.au@lululemon 5.9mFacebookLinkedIn 1.4mTrustpilot 1.8Meta Ad Library 958

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
2.8m
−4% vs. August 2026
Instagram followers
5.9m
3,768 posts · @lululemon
Trustpilot
1.8
27 reviews · 9 in 12 months
Meta ads
958
active · on Google since 2023
Products
—
Data not available
Rank in Australia
#5
of 12,275 in Clothing
LinkedIn
1.4m
followers · 25,340 employees
Earned media value
€1.0m
per month, Instagram

Gravity score

627/ 1000 · 9 of 10 indicators rated
Brand Power645
Momentum368
Performance868

Percentiles within 21 peers: Clothing brands in Canada with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

lululemon makes technical athletic clothes for yoga, running, working out, and most other sweaty pursuits. Sign in for free shipping!

01 · Traffic

How much traffic lululemon gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

lululemon drew an estimated 2.8m visits in September 2026, down 4% on the month before and down 7% over three months.

  • Worldwide#6,089of 4.5m sites · Top 1%
  • In Australia#100of 105k sites · Top 1%
  • Clothing, worldwide#420of 459,295 brands · Top 1%
  • Clothing, Australia#5of 12,275 brands · Top 1%
Monthly visitssource Sept 2026

2.8m

estimated visits in September

1 mo ▼ −4.3%4 mo ▼ −7.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about lululemon.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

lululemon holds 1.8 out of 5 on Trustpilot over 27 reviews, 9 of them in the last twelve months: 15% of customers give five stars and 63% one star. That volume places lululemon in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.8TrustScore · 27 reviews · 9 in 12 months
Top 50% review volume
5 ★15%
4 ★7%
3 ★4%
2 ★11%
1 ★63%

Vehicles & Transportation

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What lululemon sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read lululemon's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing95%
Apparel & Accessories1%
Fitness & General Exercise Equipment0%

The dominant category places lululemon in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about lululemon.

The creators who tag @lululemon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lululemon on Instagram, led by E҉𝕝𝕚𝕫𝕒b𝕖𝕥𝕙 ✧✦✧ (23.3k followers, 8.6% engagement).

Influencersaccounts tagging @lululemon · Instagram
AccountProfileFollowersEngagementTagsRelationship
EE҉𝕝𝕚𝕫𝕒b𝕖𝕥𝕙 ✧✦✧@elizabethanarchy · 🇺🇸 USHumor memes comedy Creator23.3k8.6%15Tagged @lululemon
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who lululemon competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for lululemon among Clothing brands in Canada. The closest is lululemon.com.hk, then Alo Yoga, sweatybetty.com, Lorna Jane, Beyond Yoga, nl.gymshark.com.

CompetitorsClothing · Canada · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
lululemon.com.hklululemon.com.hk
Alo Yogaaloyoga.com
sweatybetty.comsweatybetty.com
Lorna Janelornajane.com.au
Beyond Yogabeyondyoga.com
nl.gymshark.comnl.gymshark.com
Competitors Gravity finds for lululemon. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare lululemon with lululemon.com.hk

07 · Company

The company behind lululemon.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

lululemon is a company based in Canada, founded in 1998 according to LinkedIn. It employs about 25,340 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇨🇦 Canada
Founded
1998, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
25,340 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lululemon.com.au
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about lululemon

What people ask Google about lululemon.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is lululemon a legit company?

According to Gravity by Benchr, lululemon is a brand based in Canada: its Trustpilot profile is claimed by the brand, it employs 25,340 people on LinkedIn, it has 5,896,026 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about lululemon?

Customers rate lululemon 1.8 out of 5 on Trustpilot over 27 reviews, 9 of them in the last twelve months: 15% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is lululemon known for?

lululemon makes technical athletic clothes for yoga, running, working out, and most other sweaty pursuits. Sign in for free shipping! Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

lululemon promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: lululemon advertises on Facebook and Instagram and on Google, where its offers often run. Check lululemon.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns lululemon?

Gravity by Benchr records a company based in Canada, founded in 1998 according to LinkedIn, with 25,340 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is lululemon doing well?

Not at the moment. Gravity by Benchr estimates about 2,788,700 visits to lululemon.com.au in September 2026, down 4% in a month and down 7% over three months. lululemon ranks #5 of 12,275 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does lululemon spend on Meta ads?

Gravity by Benchr does not publish a spend figure for lululemon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Canada?

Among Clothing brands in Canada in the Gravity by Benchr index, lululemon ranks #5 of 12,275 by estimated traffic. Its closest competitors on the same market are lululemon.com.hk, Alo Yoga, sweatybetty.com, Lorna Jane and Beyond Yoga. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lululemon.