Brand page · Building Materials · United States
Lumber Liquidators: 188k visits a month, 9 active Meta ads, Gravity score 509.
Lumber Liquidators — Lumber Liquidators is a flooring retailer that sells hardwood, vinyl, laminate and waterproof flooring products, offering professional installation services through over 200 locations across the US. In September 2026 lumberliquidators.com drew an estimated 188k visits, down 30% on the month before. It ranks #21 of 2,178 Building Materials brands in United States and holds a 1.4 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Building Materials brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lumber Liquidators is a flooring retailer that sells hardwood, vinyl, laminate and waterproof flooring products, offering professional installation services through over 200 locations across the US.
01 · Traffic
How much traffic Lumber Liquidators gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lumber Liquidators drew an estimated 188k visits in September 2026, down 30% on the month before and down 28% over three months.
- Worldwide#55,172of 4.5m sites · Top 5%
- In United States#18,135of 1.2m sites · Top 5%
- Building Materials, worldwide#269of 90,845 brands · Top 1%
- Building Materials, United States#21of 2,178 brands · Top 1%
188k
estimated visits in September
1 mo ▼ −30.2%4 mo ▼ −28.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lumber Liquidators.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lumber Liquidators holds 1.4 out of 5 on Trustpilot over 48 reviews, 16 of them in the last twelve months: 2% of customers give five stars and 88% one star. That volume places Lumber Liquidators in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lumber Liquidators sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lumber Liquidators sells on Shopify, 96% of its catalogue in stock. The best seller is 1.15 Gallon Hardwood, Laminate, Vinyl Floor Cleaner, at US$19.99, followed by In Home Measure and 6mm Frosted Oak Multistrip Laminate Flooring 7.6 in. Width x 50.87 in. Length.
#11.15 Gallon Hardwood, Laminate, Vinyl Floor CleanerLumber LiquidatorsUS$19.99In stock
#2In Home MeasureLumber LiquidatorsUS$49.00In stock
#36mm Frosted Oak Multistrip Laminate Flooring 7.6 in. Width x 50.87 in. LengthLumber LiquidatorsUS$23.33In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lumber Liquidators in its comparison group.
- Average rating
- 4.98 / 5
- Rated products
- 1% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$68.07
- Currency
- USD
04 · Ads
What Lumber Liquidators is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lumber Liquidators runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
You’ll Love These PricesLumber Liquidators14 Oct 2026video
Lumber LiquidatorsLumber Liquidators14 Oct 2026image
Hey, Lawrenceburg! Your new Lumber Liquidators is now open alongside your local Cabinets To Go! Save big at both Lumber Liquidators and CabiLumber Liquidators13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LUMLIQ2 LLCverified
Text ad20 Oct 2026LUMLIQ2 LLCverified
Text ad20 Oct 2026LUMLIQ2 LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lumber Liquidators.
The creators who tag @lumliquidators on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lumliquidators on Instagram, led by Cabinets To Go (28.5k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCabinets To Go@cabinetstogo · 🇺🇸 US | Decoration garden diy Creator | 28.5k | 0.0% | 3 | Tagged @lumliquidators |
06 · Competitors according to Gravity
Who Lumber Liquidators competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lumber Liquidators among Building Materials brands in United States. The closest is Renovate Direct, then Flooret, Floor & Decor, BuildDirect, American Carpet Wholesalers, UK Flooring Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Renovate Directrenovatedirect.co.uk | |||||||
| Flooretflooret.com | |||||||
| Floor & Decorflooranddecor.com | |||||||
| BuildDirectbuilddirect.com | |||||||
| American Carpet Wholesalerscarpet-wholesale.com | |||||||
| UK Flooring Directukflooringdirect.co.uk |
07 · Company
The company behind Lumber Liquidators.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lumber Liquidators is a company based in Lawrenceburg, United States, founded in 1994 according to LinkedIn, on a domain registered in June 1997. It employs about 244 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lawrenceburg
- Founded
- 1994, per LinkedIn
- Domain registered
- 6 Jun 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 244 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lumberliquidators.com · Shopify · USD
- Catalogue
- 156 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lumber Liquidators
What people ask Google about Lumber Liquidators.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lumber Liquidators a legit company?
According to Gravity by Benchr, Lumber Liquidators is a brand based in Lawrenceburg, United States: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 244 people on LinkedIn, it has 43,277 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lumber Liquidators reviews: is it worth it?
Customers rate Lumber Liquidators 1.4 out of 5 on Trustpilot over 48 reviews, 16 of them in the last twelve months: 2% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lumber Liquidators?
Lumber Liquidators is a flooring retailer that sells hardwood, vinyl, laminate and waterproof flooring products, offering professional installation services through over 200 locations across the US. Gravity by Benchr classifies it under Building Materials, with Flooring & Carpet making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lumber Liquidators expensive?
Lumber Liquidators' best seller, 1.15 Gallon Hardwood, Laminate, Vinyl Floor Cleaner, sells US$19.99 on lumberliquidators.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check lumberliquidators.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lumber Liquidators promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lumber Liquidators advertises on Facebook and Instagram and on Google, where its offers often run. Check lumberliquidators.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lumber Liquidators?
Lumber Liquidators sells on its own website, lumberliquidators.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lumber Liquidators?
Gravity by Benchr records a company based in Lawrenceburg, United States, founded in 1994 according to LinkedIn, on a domain registered in 1997, with 244 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lumber Liquidators doing well?
Not at the moment. Gravity by Benchr estimates about 188,200 visits to lumberliquidators.com in September 2026, down 30% in a month and down 28% over three months. Lumber Liquidators ranks #21 of 2,178 Building Materials brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lumber Liquidators use?
Gravity by Benchr identifies lumberliquidators.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lumber Liquidators' ad budget?
Gravity by Benchr does not publish a spend figure for Lumber Liquidators on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in United States?
Among Building Materials brands in United States in the Gravity by Benchr index, Lumber Liquidators ranks #21 of 2,178 by estimated traffic. Its closest competitors on the same market are Renovate Direct, Flooret, Floor & Decor, BuildDirect and American Carpet Wholesalers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lumber Liquidators.