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- Maileg USA
Brand page · Toys · United States
Maileg USA traffic, ads & competitors 96.2k visits a month, 251 active Meta ads, Gravity score 663.
Maileg USA — Maileg USA is the official retailer in North America for Danish-designed toys that bring storybook whimsy to children's playtime stories. In September 2026 mailegusa.com drew an estimated 96.2k visits, down 24% on the month before. It ranks #166 of 9,046 Toys brands in the United States and holds a 4.8 Trustpilot rating over 244 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Toys brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Maileg USA is the official retailer in North America for Danish-designed toys that bring storybook whimsy to children's playtime stories.
01 · Traffic
Maileg USA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maileg USA drew an estimated 96.2k visits in September 2026, down 24% on the month before and up 20% over three months.
- Worldwide#96,864of 4.5m sites · Top 5%
- In United States#31,689of 1.2m sites · Top 5%
- Toys, worldwide#939of 50,509 brands · Top 5%
- Toys, United States#166of 9,046 brands · Top 5%
96.2k
estimated visits in September
1 mo ▼ −24.0%4 mo ▲ +20.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Maileg USA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maileg USA holds 4.8 out of 5 on Trustpilot over 244 reviews, 57 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places Maileg USA in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Toy Store Toy and Game Manufacturer Children's Toys Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Maileg USA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Maileg USA sells on Shopify, 88% of its catalogue in stock. The best seller is Toilet, Mouse, at US$28.00, followed by Princess and the pea, Big sister mouse and Gold Chair, Mouse.
#1Toilet, MouseMaileg USAUS$28.00In stock
#2Princess and the pea, Big sister mouseMaileg USAUS$58.00In stock
#3Gold Chair, MouseMaileg USAUS$16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Maileg USA in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 70% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$38.00
- Currency
- USD
04 · Ads
Maileg USA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maileg USA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
MailegMaileg5 Oct 2026image
Designed for small Maileg friendsMaileg5 Oct 2026video
Free shipping on all ordersMaileg4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Maileg North America, Incverified
Image ad21 Oct 2026Maileg North America, Incverified
Text ad21 Oct 2026Maileg North America, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Maileg USA influencers
The creators who tag @mailegusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mailegusa on Instagram, led by Little Wrens Nest | Official Maileg Stockist (19.8k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLittle Wrens Nest | Official Maileg Stockist@little.wrens.nest · 🇮🇪 IE | Decoration garden diy Creator | 19.8k | 0.4% | 9 | Tagged @mailegusa |
06 · Competitors according to Gravity
Maileg USA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maileg USA among Toys brands in the United States. The closest is Kidrobot, then Plushfoundry, Makeship Store, Calembou, 99 Nights in the Forest, Boss Fight Studio.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kidrobotkidrobot.com | |||||||
| Plushfoundryplushfoundry.com | |||||||
| Makeship Storecheckout.makeship.com | |||||||
| Calemboucalembou.com | |||||||
| 99 Nights in the Forest99-nights.com | |||||||
| Boss Fight Studiobossfightstudio.com |
07 · Company
Who is behind Maileg USA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maileg USA is a company based in Alpharetta, United States, on a domain registered in July 2013.
- Entity country
- 🇺🇸 United States · Alpharetta
- Domain registered
- 9 Jul 2013
- Status
- Operating
- Own store
- mailegusa.com · Shopify · USD
- Catalogue
- 149 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maileg USA
What people ask Google about Maileg USA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maileg USA legit?
According to Gravity by Benchr, Maileg USA is a brand based in Alpharetta, United States: its website has existed since July 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 123,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Maileg USA reviews: is it worth it?
Customers rate Maileg USA 4.8 out of 5 on Trustpilot over 244 reviews, 57 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Maileg USA sell?
Maileg USA is the official retailer in North America for Danish-designed toys that bring storybook whimsy to children's playtime stories. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Maileg USA prices: how much is it?
Maileg USA's best seller, Toilet, Mouse, sells US$28.00 on mailegusa.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check mailegusa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Maileg USA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maileg USA advertises on Facebook and Instagram and on Google, where its offers often run. Check mailegusa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Maileg USA?
Maileg USA sells on its own website, mailegusa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Maileg USA?
Gravity by Benchr records a company based in Alpharetta, United States, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Maileg USA doing well?
Yes. Gravity by Benchr estimates about 96,200 visits to mailegusa.com in September 2026, down 24% in a month and up 20% over three months. Maileg USA ranks #166 of 9,046 Toys brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Maileg USA use?
Gravity by Benchr identifies mailegusa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Maileg USA's ad budget?
Gravity by Benchr does not publish a spend figure for Maileg USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United States?
Among Toys brands in the United States in the Gravity by Benchr index, Maileg USA ranks #166 of 9,046 by estimated traffic. Its closest competitors on the same market are Kidrobot, Plushfoundry, Makeship Store, Calembou and 99 Nights in the Forest. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maileg USA.