Brand page · Personal Care · France
Manucurist: 1.3M visits a month, 3,933 active Meta ads.
Manucurist — Manucurist is a French brand that sells vegan and bio-sourced nail polishes and LED semi-permanent nail products. The company offers various nail care products including base coats, top coats, removers, and nail art accessories. In September 2026 manucurist.com drew an estimated 1.3M visits, down 7% on the month before. It ranks #46 of 33,626 Personal Care brands in France and holds a 4.4 Trustpilot rating over 41,661 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Manucurist is a French brand that sells vegan and bio-sourced nail polishes and LED semi-permanent nail products. The company offers various nail care products including base coats, top coats, removers, and nail art accessories.
01 · Traffic
How much traffic Manucurist gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Manucurist drew an estimated 1.3M visits in September 2026, down 7% on the month before and down 8% over three months.
- Worldwide#11,623of 4.5M sites · Top 1%
- In United States#3,857of 1.2M sites · Top 1%
- Personal Care, worldwide#386of 215,119 brands · Top 1%
- Personal Care, United States#46of 33,626 brands · Top 1%
1.3M
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Manucurist.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Manucurist holds 4.4 out of 5 on Trustpilot over 41,661 reviews, 13,580 of them in the last twelve months: 73% of customers give five stars and 8% one star. That volume places Manucurist in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Manucurist scores 4.4 over 24,817 reviews.
Health and Beauty Shop Cosmetic Products Manufacturer Beauty Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Manucurist sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Manucurist sells on Shopify, 92% of its catalogue in stock. The best seller is Mini File Duo, at €5.00, followed by Customizable Trio Green Flash™ and Nail Polish Corrector Pen.
#1Mini File DuoManucurist€5.00In stock
#2Customizable Trio Green Flash™Manucurist€49.00–€55.00In stock
#3Nail Polish Corrector PenManucurist€12.00–€19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Manucurist in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 83% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$28.00
- Currency
- EUR
04 · Ads
What Manucurist is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Manucurist runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Active™ CollectionManucurist14 Oct 2026image
The nail saving gel polishManucurist14 Oct 2026video
The nail saving gel polishManucurist14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Manucurist SARLverified
Text ad20 Oct 2026Manucurist SARLverified
Text ad20 Oct 2026Manucurist SARLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Manucurist.
The creators who tag @manucurist on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @manucurist on Instagram, led by Marissa Schroeder (18.7K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarissa Schroeder@marissaschr · INTL | Beauty cosmetics skincare Creator | 18.7K | 0.2% | 8 | Tagged @manucurist |
06 · Competitors according to Gravity
Who Manucurist competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Manucurist among Personal Care brands in France. The closest is Pink Gellac, then nailpolishdirect.co.uk, NEONAIL, sallyhansen.com, Dazzle Dry, OPI®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pink Gellacpinkgellac.com | |||||||
| nailpolishdirect.co.uknailpolishdirect.co.uk | |||||||
| NEONAILneonail.pl | |||||||
| sallyhansen.comsallyhansen.com | |||||||
| Dazzle Drydazzledry.com | |||||||
| OPI®opi.com |
07 · Company
The company behind Manucurist.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Manucurist is a company based in PARIS, France, founded in 1996 according to LinkedIn, on a domain registered in January 2000. It employs about 134 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · PARIS
- Founded
- 1996, per LinkedIn
- Domain registered
- 10 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 134 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- manucurist.com · Shopify · EUR
- Catalogue
- 1,332 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Manucurist
What people ask Google about Manucurist.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Manucurist legit?
According to Gravity by Benchr, Manucurist is a brand based in PARIS, France: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 134 people on LinkedIn, it has 1,008,814 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Manucurist reviews: is it worth it?
Customers rate Manucurist 4.4 out of 5 on Trustpilot over 41,661 reviews, 13,580 of them in the last twelve months: 73% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Manucurist scores 4.4 over 24,817 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Manucurist?
Manucurist is a French brand that sells vegan and bio-sourced nail polishes and LED semi-permanent nail products. The company offers various nail care products including base coats, top coats, removers, and nail art accessories. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Manucurist cost?
Manucurist's best seller, Mini File Duo, sells €5.00 on manucurist.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check manucurist.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Manucurist promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Manucurist advertises on Facebook and Instagram and on Google, where its offers often run. Check manucurist.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Manucurist?
Manucurist sells on its own website, manucurist.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Manucurist?
Gravity by Benchr records a company based in PARIS, France, founded in 1996 according to LinkedIn, on a domain registered in 2000, with 134 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Manucurist doing well?
Not at the moment. Gravity by Benchr estimates about 1,322,600 visits to manucurist.com in September 2026, down 7% in a month and down 8% over three months. Manucurist ranks #46 of 33,626 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Manucurist use?
Gravity by Benchr identifies manucurist.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Manucurist's ad budget?
Gravity by Benchr does not publish a spend figure for Manucurist on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Manucurist ranks #46 of 33,626 by estimated traffic. Its closest competitors on the same market are Pink Gellac, nailpolishdirect.co.uk, NEONAIL, sallyhansen.com, Dazzle Dry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Manucurist. Version française.