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- McDonald's Australia
Brand page · Food Items
McDonald's Australia traffic, ads & competitors 2.6m visits a month, 165 active Meta ads.
McDonald's Australia — McDonald's Australia is a fast food restaurant chain that serves breakfast, burgers, chicken, fish, wraps, sides, desserts, and McCafé food and drinks. In September 2026 mcdonalds.com.au drew an estimated 2.6m visits, up 8% on the month before. It ranks #3 of 3,754 Food Items brands and holds a 1.5 Trustpilot rating over 110 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
McDonald's Australia is a fast food restaurant chain that serves breakfast, burgers, chicken, fish, wraps, sides, desserts, and McCafé food and drinks.
01 · Traffic
McDonald's Australia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
McDonald's Australia drew an estimated 2.6m visits in September 2026, up 8% on the month before.
- Worldwide#6,782of 4.5m sites · Top 1%
- In Australia#112of 105k sites · Top 1%
- Food Items, worldwide#152of 260,714 brands · Top 1%
- Food Items, Australia#3of 3,754 brands · Top 1%
2.6m
estimated visits in September
1 mo ▲ +7.6%4 mo ▼ −0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
McDonald's Australia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
McDonald's Australia holds 1.5 out of 5 on Trustpilot over 110 reviews, 20 of them in the last twelve months: 4% of customers give five stars and 78% one star. That volume places McDonald's Australia in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Restaurant
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
McDonald's Australia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read McDonald's Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places McDonald's Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
McDonald's Australia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
McDonald's Australia runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2021 (text, video).
Rewards beyond the menuMcDonald's7 Oct 2026video
New at McCaféMcDonald's7 Oct 2026video
The Macca’s NEW Nashville Range is HERE 🎉… and it had us talkin’ CRAZY 🤣🌶️🥵 Here’s what we tried! ⤵️ - Nashville McCrispy 🍔 Crispy AussieMcDonald's6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad7 Jul 2026McDonald's Australia Limitedverified
Text ad7 Jul 2026McDonald's Australia Limitedverified
Video ad24 Feb 2026MCDONALD'S AUSTRALIA LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
McDonald's Australia influencers
The creators who tag @mcdonaldsau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mcdonaldsau on Instagram, led by Reilly Stapleton (15.3k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RReilly Stapleton@reillystapleton · 🇦🇺 AU | Fitness sport bodybuilding Creator | 15.3k | 1.3% | 4 | Tagged @mcdonaldsau |
06 · Competitors according to Gravity
McDonald's Australia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for McDonald's Australia among Food Items brands. The closest is Hungry Jack, then Wendy's, BURGER KING Deutschland, McDelivery, McDelivery®, KFC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hungry Jackhungryjacks.com.au | |||||||
| Wendy'swendys.com | |||||||
| BURGER KING Deutschlandburgerking.de | |||||||
| McDeliverymcdelivery.co.in | |||||||
| McDelivery®mcdelivery.de | |||||||
| KFCkfc.com |
07 · Company
Who is behind McDonald's Australia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
McDonald's Australia is an e-commerce brand, founded in 2007 according to LinkedIn. It employs about 4 people.
- Founded
- 2007, per LinkedIn
- Employees
- 4 on LinkedIn
- Own store
- mcdonalds.com.au
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about McDonald's Australia
What people ask Google about McDonald's Australia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is McDonald's Australia legit or a scam?
According to Gravity by Benchr, McDonald's Australia is a brand: it employs 4 people on LinkedIn, it has 265,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
McDonald's Australia reviews
Customers rate McDonald's Australia 1.5 out of 5 on Trustpilot over 110 reviews, 20 of them in the last twelve months: 4% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does McDonald's Australia sell?
McDonald's Australia is a fast food restaurant chain that serves breakfast, burgers, chicken, fish, wraps, sides, desserts, and McCafé food and drinks. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
McDonald's Australia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: McDonald's Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check mcdonalds.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind McDonald's Australia?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is McDonald's Australia doing well?
Not at the moment. Gravity by Benchr estimates about 2,552,100 visits to mcdonalds.com.au in September 2026, up 8% in a month and down 0% over three months. McDonald's Australia ranks #3 of 3,754 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is McDonald's Australia's ad budget?
Gravity by Benchr does not publish a spend figure for McDonald's Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, McDonald's Australia ranks #3 of 3,754 by estimated traffic. Its closest competitors on the same market are Hungry Jack, Wendy's, BURGER KING Deutschland, McDelivery and McDelivery®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McDonald's Australia.