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- McDonald's Deutschland
Brand page · Food Items · Germany
McDonald's Deutschland traffic, ads & competitors 505k visits a month, 56 active Meta ads, Gravity score 673.
McDonald's Deutschland — McDonald's Deutschland is the market leader in the German system gastronomy industry, operating restaurants that serve food and beverages to customers. In September 2026 mcdonalds.de drew an estimated 505k visits, up 104% on the month before. It ranks #13 of 2,702 Food Items brands in Germany and holds a 1.5 Trustpilot rating over 5,589 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 69 peers: Food Items brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
McDonald's Deutschland is the market leader in the German system gastronomy industry, operating restaurants that serve food and beverages to customers.
01 · Traffic
McDonald's Deutschland website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
McDonald's Deutschland drew an estimated 505k visits in September 2026, up 104% on the month before and up 10% over three months.
- Worldwide#24,632of 4.5m sites · Top 1%
- In Germany#1,110of 184k sites · Top 1%
- Food Items, worldwide#562of 260,714 brands · Top 1%
- Food Items, Germany#13of 2,702 brands · Top 1%
505k
estimated visits in September
1 mo ▲ +104.2%4 mo ▲ +10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
McDonald's Deutschland reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
McDonald's Deutschland holds 1.5 out of 5 on Trustpilot over 5,589 reviews, 629 of them in the last twelve months: 8% of customers give five stars and 76% one star. That volume places McDonald's Deutschland in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Restaurant
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
McDonald's Deutschland best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read McDonald's Deutschland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places McDonald's Deutschland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
McDonald's Deutschland ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
McDonald's Deutschland runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2026 (image, video).
Chicken schicken lassenMcDonald's6 Oct 2026video
Lust auf knusprig-zart?McDonald's6 Oct 2026image
Chicken schicken lassenMcDonald's6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
McDonald's Deutschland influencers
The creators who tag @mcdonaldsde on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mcdonaldsde on Instagram, led by McDonald's Team Prünte (10.6k followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMcDonald's Team Prünte@teampruente · 🇩🇪 DE | Food cooking nutrition Creator | 10.6k | 4.8% | 8 | Tagged @mcdonaldsde |
06 · Competitors according to Gravity
McDonald's Deutschland competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for McDonald's Deutschland among Food Items brands in Germany. The closest is McDelivery®, then McDonald’s® Singapore, BURGER KING Deutschland, Wendy's, KFC, Burger King.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| McDelivery®mcdelivery.de | |||||||
| McDonald’s® Singaporemcdonalds.com.sg | |||||||
| BURGER KING Deutschlandburgerking.de | |||||||
| Wendy'swendys.com | |||||||
| KFCkfc.com | |||||||
| Burger Kingburger-king.ch |
07 · Company
Who is behind McDonald's Deutschland?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
McDonald's Deutschland is a company based in Germany, founded in 1971 according to LinkedIn. It employs about 542 people.
- Entity country
- 🇩🇪 Germany
- Founded
- 1971, per LinkedIn
- Employees
- 542 on LinkedIn
- Own store
- mcdonalds.de
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about McDonald's Deutschland
What people ask Google about McDonald's Deutschland.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is McDonald's Deutschland legit or a scam?
According to Gravity by Benchr, McDonald's Deutschland is a brand based in Germany: it employs 542 people on LinkedIn, it has 376,933 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about McDonald's Deutschland?
Customers rate McDonald's Deutschland 1.5 out of 5 on Trustpilot over 5,589 reviews, 629 of them in the last twelve months: 8% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is McDonald's Deutschland?
McDonald's Deutschland is the market leader in the German system gastronomy industry, operating restaurants that serve food and beverages to customers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does McDonald's Deutschland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: McDonald's Deutschland advertises on Facebook and Instagram and on Google, where its offers often run. Check mcdonalds.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind McDonald's Deutschland?
Gravity by Benchr records a company based in Germany, founded in 1971 according to LinkedIn, with 542 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is McDonald's Deutschland growing?
Yes. Gravity by Benchr estimates about 505,400 visits to mcdonalds.de in September 2026, up 104% in a month and up 10% over three months. McDonald's Deutschland ranks #13 of 2,702 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is McDonald's Deutschland's ad budget?
Gravity by Benchr does not publish a spend figure for McDonald's Deutschland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Germany?
Among Food Items brands in Germany in the Gravity by Benchr index, McDonald's Deutschland ranks #13 of 2,702 by estimated traffic. Its closest competitors on the same market are McDelivery®, McDonald’s® Singapore, BURGER KING Deutschland, Wendy's and KFC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McDonald's Deutschland.