Brand page · Fitness & General Exercise Equipment · Ireland
McSport traffic, ads & competitors 218k visits a month, 46 active Meta ads.
McSport — McSport is Ireland's leading independent supplier of sports and fitness equipment, offering a wide range of commercial and home gym equipment for various sports and fitness activities. In September 2026 mcsport.ie drew an estimated 218k visits, down 1% on the month before. It ranks #1 of 40 Fitness & General Exercise Equipment brands in Ireland and holds a 4.6 Trustpilot rating over 693 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
McSport is Ireland's leading independent supplier of sports and fitness equipment, offering a wide range of commercial and home gym equipment for various sports and fitness activities.
01 · Traffic
McSport website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
McSport drew an estimated 218k visits in September 2026, down 1% on the month before and down 4% over three months.
- Worldwide#48,742of 4.5m sites · Top 5%
- In Ireland#116of 14.2k sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#72of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, Ireland#1of 40 brands · Top 5%
218k
estimated visits in September
1 mo ▼ −1.0%4 mo ▼ −4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
McSport reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
McSport holds 4.6 out of 5 on Trustpilot over 693 reviews, 80 of them in the last twelve months: 87% of customers give five stars and 8% one star. That volume places McSport in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Sports
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
McSport best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
McSport sells on Shopify, 75% of its catalogue in stock. The best seller is Hit Fitness Resistance Band Pack (Extra Light to Heavy), at €6.95, followed by Hit Fitness Interlocking Mat 4 Piece | 60 x 60 x 1 cm and Hit Fitness Power Band | 13mm (Yellow).
#1Hit Fitness Resistance Band Pack (Extra Light to Heavy)McSport€6.95In stock
#2Hit Fitness Interlocking Mat 4 Piece | 60 x 60 x 1 cmMcSport€12.95In stock
#3Hit Fitness Power Band | 13mm (Yellow)McSport€8.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places McSport in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 20% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$268.33
- Currency
- EUR
04 · Ads
McSport ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
McSport runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
default_collection_headlineMcSport14 Oct 2026image
Align-Pilates Frame Sitting BoxMcSport14 Oct 2026image
McSportMcSport13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rolsford Limited T/A McSportverified
Text ad20 Oct 2026Rolsford Limited T/A McSportverified
Text ad20 Oct 2026Rolsford Limited T/A McSportverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
McSport influencers
The creators who tag @mcsportireland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mcsportireland on Instagram, led by Denise Curran (50.7k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDenise Curran@denisecurran · 🇮🇪 IE | Beauty cosmetics skincare Creator | 50.7k | 3.8% | 1 | Tagged @mcsportireland |
06 · Competitors according to Gravity
McSport competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for McSport among Fitness & General Exercise Equipment brands in Ireland. The closest is Gym and Fitness, then Sumo Strength, NORTHERN, BLK BOX, GYMSETS, Mirafit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gym and Fitnessgymandfitness.com.au | |||||||
| Sumo Strengthsumostrength.com.au | |||||||
| NORTHERNnortherngymequipment.com | |||||||
| BLK BOXblkboxfitness.com | |||||||
| GYMSETSgymsets.co.uk | |||||||
| Mirafitmirafit.co.uk |
07 · Company
Who is behind McSport?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
McSport is a company based in Robinhood Road, Ireland, founded in 1980 according to LinkedIn. It employs about 3,000 people.
- Entity country
- 🇮🇪 Ireland · Robinhood Road
- Founded
- 1980, per LinkedIn
- Status
- Operating
- Employees
- 3,000 on LinkedIn · 51-200
- Own store
- mcsport.ie · Shopify · EUR
- Catalogue
- 486 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about McSport
What people ask Google about McSport.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is McSport legit?
According to Gravity by Benchr, McSport is a brand based in Robinhood Road, Ireland: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3,000 people on LinkedIn, it has 49,303 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
McSport reviews: is it worth it?
Customers rate McSport 4.6 out of 5 on Trustpilot over 693 reviews, 80 of them in the last twelve months: 87% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does McSport sell?
McSport is Ireland's leading independent supplier of sports and fitness equipment, offering a wide range of commercial and home gym equipment for various sports and fitness activities. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does McSport cost?
McSport's best seller, Hit Fitness Resistance Band Pack (Extra Light to Heavy), sells €6.95 on mcsport.ie. 75% of the catalogue is in stock. Gravity does not track prices daily: check mcsport.ie before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does McSport have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: McSport advertises on Facebook and Instagram and on Google, where its offers often run. Check mcsport.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy McSport?
McSport sells on its own website, mcsport.ie, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind McSport?
Gravity by Benchr records a company based in Robinhood Road, Ireland, founded in 1980 according to LinkedIn, with 3,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is McSport growing?
Not at the moment. Gravity by Benchr estimates about 217,900 visits to mcsport.ie in September 2026, down 1% in a month and down 4% over three months. McSport ranks #1 of 40 Fitness & General Exercise Equipment brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does McSport use?
Gravity by Benchr identifies mcsport.ie as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.
How much does McSport spend on Meta ads?
Gravity by Benchr does not publish a spend figure for McSport on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Ireland?
Among Fitness & General Exercise Equipment brands in Ireland in the Gravity by Benchr index, McSport ranks #1 of 40 by estimated traffic. Its closest competitors on the same market are Gym and Fitness, Sumo Strength, NORTHERN, BLK BOX and GYMSETS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McSport.