- Gravity
- Rankings
- Health & Beauty
- Personal Care
- mellow NOIR
Brand page · Personal Care · Germany
mellow NOIR: 158k visits a month, 105 active Meta ads, Gravity score 605.
mellow NOIR — Zertifizierte Naturkosmetik mit der Schönheitsinnovation - aktivem Kaffeeöl aus 100% verbrauchtem Kaffee. Vegan und hochwirksam. 1 Produkt = 1 Baum. In September 2026 mellownoir.com drew an estimated 158k visits, up 141% on the month before. It ranks #43 of 3,138 Personal Care brands in Germany and holds a 4.7 Trustpilot rating over 1,484 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zertifizierte Naturkosmetik mit der Schönheitsinnovation - aktivem Kaffeeöl aus 100% verbrauchtem Kaffee. Vegan und hochwirksam. 1 Produkt = 1 Baum.
01 · Traffic
How much traffic mellow NOIR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
mellow NOIR drew an estimated 158k visits in September 2026, up 141% on the month before and up 56% over three months.
- Worldwide#63,740of 4.5m sites · Top 5%
- In Germany#2,854of 184k sites · Top 5%
- Personal Care, worldwide#2,997of 215,119 brands · Top 5%
- Personal Care, Germany#43of 3,138 brands · Top 5%
158k
estimated visits in September
1 mo ▲ +140.9%4 mo ▲ +56.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about mellow NOIR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
mellow NOIR holds 4.7 out of 5 on Trustpilot over 1,484 reviews, 543 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places mellow NOIR in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What mellow NOIR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
mellow NOIR sells on Shopify, 98% of its catalogue in stock. The best seller is Concentrated Booster, at €26.90–€107.70, followed by Anti-Falten Nachtpflege and Facial Moisturiser.
#1Concentrated Boostermellow NOIR€26.90–€107.70In stock
#2Anti-Falten Nachtpflegemellow NOIR€59.90In stock
#3Facial Moisturisermellow NOIR€30.00–€79.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places mellow NOIR in its comparison group.
- Average rating
- 4.24 / 5
- Rated products
- 54% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$77.73
- Currency
- EUR
04 · Ads
What mellow NOIR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
mellow NOIR runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2025 (image, text, video).
Jetzt neu: mellow NOIR bei über 1400 Rossmann Filialenmellow NOIR6 Oct 2026video
Jetzt neu: mellow NOIR deutschlandweit in fast allen ROSSMANN Filialen erhältlichmellow NOIR6 Oct 2026image
Jetzt neu: mellow NOIR bei über 1400 Rossmann Filialenmellow NOIR6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Truly Natural Cosmetics GmbHverified
Text ad20 Oct 2026Truly Natural Cosmetics GmbHverified
Text ad20 Oct 2026Truly Natural Cosmetics GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about mellow NOIR.
The creators who tag @mellow_noir on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mellow_noir on Instagram, led by Deine tägliche Dosis Muttivitamin | Soulfood & Co. (26k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDeine tägliche Dosis Muttivitamin | Soulfood & Co.@dein_muttivitamin · 🇩🇪 DE | Food cooking nutrition Creator | 26k | 0.4% | 1 | Tagged @mellow_noir |
06 · Competitors according to Gravity
Who mellow NOIR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for mellow NOIR among Personal Care brands in Germany. The closest is ricaud.com, then OLAY, Meaningful Beauty, Kind Science, Maison Cosmetics, hhiioe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ricaud.comricaud.com | |||||||
| OLAYolay.com | |||||||
| Meaningful Beautymeaningfulbeauty.com | |||||||
| Kind Sciencekindscience.com | |||||||
| Maison Cosmeticsmaisoncosmetics.de | |||||||
| hhiioehhiioe.com |
07 · Company
The company behind mellow NOIR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
mellow NOIR is a company based in Frankfurt am Main, Germany, founded in 2017 according to LinkedIn, on a domain registered in December 2017. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Frankfurt am Main
- Founded
- 2017, per LinkedIn
- Domain registered
- 20 Dec 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mellownoir.com · Shopify · EUR
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about mellow NOIR
What people ask Google about mellow NOIR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is mellow NOIR legit or a scam?
According to Gravity by Benchr, mellow NOIR is a brand based in Frankfurt am Main, Germany: its website has existed since December 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 21,445 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about mellow NOIR?
Customers rate mellow NOIR 4.7 out of 5 on Trustpilot over 1,484 reviews, 543 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is mellow NOIR known for?
Zertifizierte Naturkosmetik mit der Schönheitsinnovation - aktivem Kaffeeöl aus 100% verbrauchtem Kaffee. Vegan und hochwirksam. 1 Produkt = 1 Baum. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
mellow NOIR prices: how much is it?
mellow NOIR's best seller, Concentrated Booster, sells from €26.90 to €107.70 on mellownoir.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check mellownoir.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a mellow NOIR discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: mellow NOIR advertises on Facebook and Instagram and on Google, where its offers often run. Check mellownoir.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy mellow NOIR?
mellow NOIR sells on its own website, mellownoir.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns mellow NOIR?
Gravity by Benchr records a company based in Frankfurt am Main, Germany, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is mellow NOIR doing well?
Yes. Gravity by Benchr estimates about 158,200 visits to mellownoir.com in September 2026, up 141% in a month and up 56% over three months. mellow NOIR ranks #43 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does mellow NOIR use?
Gravity by Benchr identifies mellownoir.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does mellow NOIR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for mellow NOIR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, mellow NOIR ranks #43 of 3,138 by estimated traffic. Its closest competitors on the same market are ricaud.com, OLAY, Meaningful Beauty, Kind Science and Maison Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with mellow NOIR.