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- MellowSquish
Brand page · Toys · Australia
MellowSquish traffic, ads & competitors 106k visits a month, 10 active Meta ads, Gravity score 620.
MellowSquish — MellowSquish is a brand that sells Taba Squishies and unique stress relief toys. Their products include slow rising, water-based, non-bounce back squishies designed for stress relief, fidgeting, sensory play, and collecting. In September 2026 mellowsquish.com drew an estimated 106k visits, down 16% on the month before. It ranks #152 of 9,046 Toys brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Toys brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MellowSquish is a brand that sells Taba Squishies and unique stress relief toys. Their products include slow rising, water-based, non-bounce back squishies designed for stress relief, fidgeting, sensory play, and collecting.
01 · Traffic
MellowSquish website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MellowSquish drew an estimated 106k visits in September 2026, down 16% on the month before and up 31% over three months.
- Worldwide#89,412of 4.5m sites · Top 5%
- In United States#29,311of 1.2m sites · Top 5%
- Toys, worldwide#839of 50,509 brands · Top 5%
- Toys, United States#152of 9,046 brands · Top 5%
106k
estimated visits in September
1 mo ▼ −15.9%4 mo ▲ +30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MellowSquish reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MellowSquish holds 3.2 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 25% one star.
Children's Toys Store Toy Store Toy Manufacturer Game Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MellowSquish best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MellowSquish sells on Shopify, 60% of its catalogue in stock. The best seller is Green Slushy Apple (Zero bounce-back) Squishy Fidget Toy, at A$32.30, followed by Large Cheese Squishy Fill (Zero bounce-back) Squish Fidget Toy and Soft Potato Slushy (Zero bounce-back) Squishy Fidget Toy.
#1Green Slushy Apple (Zero bounce-back) Squishy Fidget ToyMellowSquishA$32.30In stock
#2Large Cheese Squishy Fill (Zero bounce-back) Squish Fidget ToyMellowSquishA$35.70In stock
#3Soft Potato Slushy (Zero bounce-back) Squishy Fidget ToyMellowSquishA$25.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MellowSquish in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 90% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$21.93
- Currency
- AUD
04 · Ads
MellowSquish ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MellowSquish runs Meta ads on Facebook, Instagram, Audience Network.
🎃Halloween Squishy Gift Box Limited Stocks! Selling out fast. 🎃MellowSquish Studio7 Oct 2026video
🎃Halloween Squishy Gift Box Limited Stocks! Selling out fast. 🎃MellowSquish Studio6 Oct 2026video
MellowSquish StudioMellowSquish Studio1 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
MellowSquish influencers
The creators who tag @mellowsquishstudio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mellowsquishstudio on Instagram, led by ASMR JADE / Jade (61.3k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AASMR JADE / Jade@asmrjade_yt · 🇦🇺 AU | Fashion style luxury Creator | 61.3k | 1.6% | 1 | Tagged @mellowsquishstudio |
06 · Competitors according to Gravity
MellowSquish competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MellowSquish among Toys brands in Australia. The closest is Major Mini's, then Judgement: Eternal Champions Australia & New Zealand, Gage Beasley, Aprasi, Wild Republic Australasia Pty Limited, Deddy Bears.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Major Mini'smajorminis.com.au | |||||||
| Judgement: Eternal Champions Australia & New Zealandplayjudgement.com.au | |||||||
| Gage Beasleygagebeasleyshop.com | |||||||
| Aprasiaprasi.com | |||||||
| Wild Republic Australasia Pty Limitedau.wildrepublic.com | |||||||
| Deddy Bearsdeddybears.com.au |
07 · Company
Who is behind MellowSquish?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MellowSquish is a company based in Melbourne, Australia, on a domain registered in May 2025.
- Entity country
- 🇦🇺 Australia · Melbourne
- Domain registered
- 16 May 2025
- Own store
- mellowsquish.com · Shopify · AUD
- Catalogue
- 9 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MellowSquish
What people ask Google about MellowSquish.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MellowSquish a legit company?
According to Gravity by Benchr, MellowSquish is a brand based in Melbourne, Australia: its website has existed since May 2025, it sells on a Shopify store, it has 28,598 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does MellowSquish sell?
MellowSquish is a brand that sells Taba Squishies and unique stress relief toys. Their products include slow rising, water-based, non-bounce back squishies designed for stress relief, fidgeting, sensory play, and collecting. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MellowSquish prices: how much is it?
MellowSquish's best seller, Green Slushy Apple (Zero bounce-back) Squishy Fidget Toy, sells A$32.30 on mellowsquish.com. 60% of the catalogue is in stock. Gravity does not track prices daily: check mellowsquish.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MellowSquish have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MellowSquish advertises on Facebook and Instagram, where its offers often run. Check mellowsquish.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MellowSquish?
MellowSquish sells on its own website, mellowsquish.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MellowSquish?
Gravity by Benchr records a company based in Melbourne, Australia, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MellowSquish doing well?
Yes. Gravity by Benchr estimates about 105,800 visits to mellowsquish.com in September 2026, down 16% in a month and up 31% over three months. MellowSquish ranks #152 of 9,046 Toys brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MellowSquish use?
Gravity by Benchr identifies mellowsquish.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MellowSquish spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MellowSquish on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Australia?
Among Toys brands in Australia in the Gravity by Benchr index, MellowSquish ranks #152 of 9,046 by estimated traffic. Its closest competitors on the same market are Major Mini's, Judgement: Eternal Champions Australia & New Zealand, Gage Beasley, Aprasi and Wild Republic Australasia Pty Limited. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MellowSquish.