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- Mercado Libre
Brand page · Personal Care
Mercado Libre (mercadolibre.com.co) traffic, ads & competitors 39.2m visits a month, 994 active Meta ads.
Mercado Libre — Mercado Libre is an online marketplace where users can buy and sell various products including technology, home appliances, fashion, and more. In September 2026 mercadolibre.com.co drew an estimated 39.2m visits, down 6% on the month before. It ranks #1 of 368 Personal Care brands and holds a 1.7 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Mercado Libre is an online marketplace where users can buy and sell various products including technology, home appliances, fashion, and more.
01 · Traffic
Mercado Libre website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mercado Libre drew an estimated 39.2m visits in September 2026, down 6% on the month before.
- Worldwide#542of 4.5m sites · Top 1%
- In Colombia#2of 34.5k sites · Top 1%
- Personal Care, worldwide#20of 215,119 brands · Top 1%
- Personal Care, Colombia#1of 368 brands · Top 1%
39.2m
estimated visits in September
1 mo ▼ −6.3%4 mo ▲ +0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mercado Libre reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mercado Libre holds 1.7 out of 5 on Trustpilot over 62 reviews, 9 of them in the last twelve months: 11% of customers give five stars and 76% one star. That volume places Mercado Libre in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Online Marketplace Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mercado Libre best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mercado Libre's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mercado Libre in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Mercado Libre ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mercado Libre runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text).
McDonald'sMercado Libre14 Oct 2026image
McDonald'sMercado Libre14 Oct 2026image
Ahora en Mercado Libre las compras desde $15.000 tienen envío GRATIS con Meli+. Entrá a la app y probalo sin costo.Mercado Libre14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MERCADOLIBRE COLOMBIA LTDAverified
Text ad21 Oct 2026MERCADOLIBRE COLOMBIA LTDAverified
Text ad21 Oct 2026MERCADOLIBRE COLOMBIA LTDAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mercado Libre influencers
The creators who tag @mercadolibre.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mercadolibre.co on Instagram, led by Sebaspropiedades| MED Real Estate Colombia (11.3k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSebaspropiedades| MED Real Estate Colombia@sebaspropiedades · 🇨🇴 CO | Decoration garden diy Creator | 11.3k | 0.0% | 13 | Tagged @mercadolibre.co |
06 · Competitors according to Gravity
Mercado Libre competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mercado Libre among Personal Care brands. The closest is Mercado Libre, then mercadolibre.co.cr, Mercado Livre, Claroshop, amazon.com.mx, exito.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mercado Libremercadolibre.com.mx | |||||||
| mercadolibre.co.crmercadolibre.co.cr | |||||||
| Mercado Livremercadolivre.com.br | |||||||
| Claroshopclaroshop.com | |||||||
| amazon.com.mxamazon.com.mx | |||||||
| exito.comexito.com |
07 · Company
Who is behind Mercado Libre?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mercado Libre is an e-commerce brand, on a domain registered in February 2000.
- Domain registered
- 4 Feb 2000
- Own store
- mercadolibre.com.co
08 · What people ask about Mercado Libre
What people ask Google about Mercado Libre.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mercado Libre a legit company?
According to Gravity by Benchr, Mercado Libre is a brand: its website has existed since February 2000, it has 559,839 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Mercado Libre?
Customers rate Mercado Libre 1.7 out of 5 on Trustpilot over 62 reviews, 9 of them in the last twelve months: 11% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mercado Libre?
Mercado Libre is an online marketplace where users can buy and sell various products including technology, home appliances, fashion, and more. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Mercado Libre have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mercado Libre advertises on Facebook and Instagram and on Google, where its offers often run. Check mercadolibre.com.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Mercado Libre?
Gravity by Benchr records a company, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mercado Libre growing?
Yes. Gravity by Benchr estimates about 39,207,300 visits to mercadolibre.com.co in September 2026, down 6% in a month and up 0% over three months. Mercado Libre ranks #1 of 368 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Mercado Libre's ad budget?
Gravity by Benchr does not publish a spend figure for Mercado Libre on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Mercado Libre ranks #1 of 368 by estimated traffic. Its closest competitors on the same market are Mercado Libre, mercadolibre.co.cr, Mercado Livre, Claroshop and amazon.com.mx. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mercado Libre.