Brand page · Decor · United Kingdom
MFI: 291k visits a month, 150 active Meta ads, Gravity score 582.
MFI — MFI is an online furniture and homewares retailer offering thousands of products including furniture collections, home accessories, beds, bedding, and more. In September 2026 mfi.co.uk drew an estimated 291k visits, down 26% on the month before. It ranks #37 of 13,189 Decor brands in United Kingdom and holds a 4.7 Trustpilot rating over 2,091 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MFI is an online furniture and homewares retailer offering thousands of products including furniture collections, home accessories, beds, bedding, and more.
01 · Traffic
How much traffic MFI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MFI drew an estimated 291k visits in September 2026, down 26% on the month before and up 39% over three months.
- Worldwide#38,535of 4.5m sites · Top 1%
- In United Kingdom#1,943of 192k sites · Top 5%
- Decor, worldwide#577of 185,686 brands · Top 1%
- Decor, United Kingdom#37of 13,189 brands · Top 1%
291k
estimated visits in September
1 mo ▼ −25.7%4 mo ▲ +39.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MFI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MFI holds 4.7 out of 5 on Trustpilot over 2,091 reviews, 2,028 of them in the last twelve months: 85% of customers give five stars and 4% one star. That volume places MFI in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MFI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MFI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MFI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What MFI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MFI runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2025 (image, text, video).
Tiffany Garland with Orange Slices 153cm Multi | MFIMFI7 Oct 2026image
Shelving | Living Room Shelves | MFIMFI7 Oct 2026image
Meet mid-century modern 🤎 Defined by clean lines, organic shapes and warm wood tones, this timeless style blends simplicity with statement dMFI7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VICTORIAN PLUMBING LTDverified
Text ad21 Oct 2026VICTORIAN PLUMBING LTDverified
Text ad21 Oct 2026VICTORIAN PLUMBING LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MFI.
The creators who tag @thisismfi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who MFI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MFI among Decor brands in United Kingdom. The closest is contempee, then Afloral, Melody Maison, At Home Group, loberon.be, micasa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| contempeecontempee.com | |||||||
| Afloralafloral.com | |||||||
| Melody Maisonmelodymaison.co.uk | |||||||
| At Home Groupathome.com | |||||||
| loberon.beloberon.be | |||||||
| micasamicasa.ch |
07 · Company
The company behind MFI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MFI is a company based in United Kingdom, on a domain registered in October 1995.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 25 Oct 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mfi.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MFI
What people ask Google about MFI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MFI a legit company?
According to Gravity by Benchr, MFI is a brand based in United Kingdom: its website has existed since October 1995, its Trustpilot profile is claimed by the brand, it has 2,330 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MFI reviews
Customers rate MFI 4.7 out of 5 on Trustpilot over 2,091 reviews, 2,028 of them in the last twelve months: 85% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MFI known for?
MFI is an online furniture and homewares retailer offering thousands of products including furniture collections, home accessories, beds, bedding, and more. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a MFI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MFI advertises on Facebook and Instagram and on Google, where its offers often run. Check mfi.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind MFI?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1995. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MFI doing well?
Yes. Gravity by Benchr estimates about 290,600 visits to mfi.co.uk in September 2026, down 26% in a month and up 39% over three months. MFI ranks #37 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is MFI's ad budget?
Gravity by Benchr does not publish a spend figure for MFI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, MFI ranks #37 of 13,189 by estimated traffic. Its closest competitors on the same market are contempee, Afloral, Melody Maison, At Home Group and loberon.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MFI.