Brand page · Jewelry · Switzerland
MIDO traffic, ads & competitors 800k visits a month, 205 active Meta ads, Gravity score 726.
MIDO — MIDO is a Swiss watchmaker that produces watches for men and women, combining watchmaking expertise, innovation, functionality and aesthetics with superior quality materials and timeless designs. In September 2026 midowatches.com drew an estimated 800k visits, up 29% on the month before. It ranks #43 of 33,382 Jewelry brands in Switzerland and holds a 2.2 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Jewelry brands in Switzerland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MIDO is a Swiss watchmaker that produces watches for men and women, combining watchmaking expertise, innovation, functionality and aesthetics with superior quality materials and timeless designs.
01 · Traffic
MIDO website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MIDO drew an estimated 800k visits in September 2026, up 29% on the month before and up 50% over three months.
- Worldwide#17,251of 4.5m sites · Top 1%
- In United States#5,696of 1.2m sites · Top 1%
- Jewelry, worldwide#217of 132,285 brands · Top 1%
- Jewelry, United States#43of 33,382 brands · Top 1%
800k
estimated visits in September
1 mo ▲ +28.9%4 mo ▲ +49.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MIDO reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MIDO holds 2.2 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 14% of customers give five stars and 76% one star. That volume places MIDO in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Watch Manufacturer Watch Store Clock Watch Maker
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MIDO best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MIDO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MIDO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
MIDO ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MIDO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Genieße jeden AugenblickMido Watches6 Oct 2026video
Uncompromising characterMido Watches6 Oct 2026video
Multifort TVMido Watches5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MIDO AGverified
Text ad21 Oct 2026MIDO AGverified
Text ad21 Oct 2026MIDO AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MIDO influencers
The creators who tag @midowatches on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @midowatches on Instagram, led by Hora Local Magazine (12.6k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHora Local Magazine@hora_local · 🇨🇭 CH | Fashion style luxury Creator | 12.6k | 0.2% | 6 | Tagged @midowatches |
06 · Competitors according to Gravity
MIDO competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MIDO among Jewelry brands in Switzerland. The closest is Movado, then tissotwatches.com, longines.com, Rotoris, Watches of Switzerland, Bulova.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Movadomovado.com | |||||||
| tissotwatches.comtissotwatches.com | |||||||
| longines.comlongines.com | |||||||
| Rotorisrotoris.com | |||||||
| Watches of Switzerlandwatchesofswitzerland.com | |||||||
| Bulovabulova.com |
07 · Company
Who is behind MIDO?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MIDO is a company based in Switzerland, founded in 1918 according to LinkedIn, on a domain registered in February 2000. It employs about 54 people.
- Entity country
- 🇨🇭 Switzerland
- Founded
- 1918, per LinkedIn
- Domain registered
- 15 Feb 2000
- Status
- Operating
- Employees
- 54 on LinkedIn
- Own store
- midowatches.com · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MIDO
What people ask Google about MIDO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MIDO legit?
According to Gravity by Benchr, MIDO is a brand based in Switzerland: its website has existed since February 2000, it sells on a Magento store, it employs 54 people on LinkedIn, it has 295,081 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MIDO reviews: is it worth it?
Customers rate MIDO 2.2 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 14% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MIDO?
MIDO is a Swiss watchmaker that produces watches for men and women, combining watchmaking expertise, innovation, functionality and aesthetics with superior quality materials and timeless designs. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does MIDO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MIDO advertises on Facebook and Instagram and on Google, where its offers often run. Check midowatches.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MIDO?
MIDO sells on its own website, midowatches.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MIDO?
Gravity by Benchr records a company based in Switzerland, founded in 1918 according to LinkedIn, on a domain registered in 2000, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MIDO growing?
Yes. Gravity by Benchr estimates about 800,200 visits to midowatches.com in September 2026, up 29% in a month and up 50% over three months. MIDO ranks #43 of 33,382 Jewelry brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MIDO use?
Gravity by Benchr identifies midowatches.com as a Magento store. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MIDO's ad budget?
Gravity by Benchr does not publish a spend figure for MIDO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Switzerland?
Among Jewelry brands in Switzerland in the Gravity by Benchr index, MIDO ranks #43 of 33,382 by estimated traffic. Its closest competitors on the same market are Movado, tissotwatches.com, longines.com, Rotoris and Watches of Switzerland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIDO.