Brand page · Kitchen & Dining
Miele: 125k visits a month, 614 active Meta ads.
Miele — Miele is a premium brand for household and commercial appliances with the highest quality standards. In September 2026 miele.at drew an estimated 125k visits, up 15% on the month before. It ranks #7 of 358 Kitchen & Dining brands and holds a 2.2 Trustpilot rating over 72 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Miele is a premium brand for household and commercial appliances with the highest quality standards.
01 · Traffic
How much traffic Miele gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Miele drew an estimated 125k visits in September 2026, up 15% on the month before and down 6% over three months.
- Worldwide#77,520of 4.5m sites · Top 5%
- In Austria#235of 18.9k sites · Top 5%
- Kitchen & Dining, worldwide#1,760of 145,612 brands · Top 5%
- Kitchen & Dining, Austria#7of 358 brands · Top 5%
125k
estimated visits in September
1 mo ▲ +15.2%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Miele.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Miele holds 2.2 out of 5 on Trustpilot over 72 reviews, 13 of them in the last twelve months: 21% of customers give five stars and 69% one star. That volume places Miele in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Appliance Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Miele sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Miele's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Miele in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Miele is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Miele runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
S funkciou HydroCleanMiele14 Oct 2026video
Miele combi steam ovensMiele14 Oct 2026image
InfinityCareMiele14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MMS Communications Netherlands BVverified
Text ad19 Oct 2026MMS Communications Netherlands BVverified
Text ad19 Oct 2026MMS Communications Netherlands BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Miele.
The creators who tag @miele on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @miele on Instagram, led by Living by Design Showhouse (12.3k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiving by Design Showhouse@livingbydesignshowhouse · 🇺🇸 US | Decoration garden diy Creator | 12.3k | 0.6% | 11 | Tagged @miele |
06 · Competitors according to Gravity
Who Miele competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Miele among Kitchen & Dining brands. The closest is lacasadelelectrodomestico.com, then smeguk.com, Bauknecht, beko.fr, whirlpool.it, profilo.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lacasadelelectrodomestico.comlacasadelelectrodomestico.com | |||||||
| smeguk.comsmeguk.com | |||||||
| Bauknechtbauknecht.de | |||||||
| beko.frbeko.fr | |||||||
| whirlpool.itwhirlpool.it | |||||||
| profilo.comprofilo.com |
07 · Company
The company behind Miele.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Miele is an e-commerce brand, founded in 1899 according to LinkedIn. It employs about 6,995 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1899, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 6,995 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- miele.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Miele
What people ask Google about Miele.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Miele legit?
According to Gravity by Benchr, Miele is a brand: it employs 6,995 people on LinkedIn, it has 1,029,473 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Miele?
Customers rate Miele 2.2 out of 5 on Trustpilot over 72 reviews, 13 of them in the last twelve months: 21% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Miele known for?
Miele is a premium brand for household and commercial appliances with the highest quality standards. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Miele promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Miele advertises on Facebook and Instagram and on Google, where its offers often run. Check miele.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Miele?
Gravity by Benchr records a company, founded in 1899 according to LinkedIn, with 6,995 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Miele growing?
Not at the moment. Gravity by Benchr estimates about 125,300 visits to miele.at in September 2026, up 15% in a month and down 6% over three months. Miele ranks #7 of 358 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Miele's ad budget?
Gravity by Benchr does not publish a spend figure for Miele on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Miele ranks #7 of 358 by estimated traffic. Its closest competitors on the same market are lacasadelelectrodomestico.com, smeguk.com, Bauknecht, beko.fr and whirlpool.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Miele.