Brand page · Kitchen & Dining · Netherlands
Miele: 140k visits a month, 614 active Meta ads, Gravity score 621.
Miele — Miele Nederland is a manufacturer of premium household appliances, built-in appliances, and machines for professional applications. The company offers products for cooking, dishwashing, refrigeration, and coffee preparation. In September 2026 miele.nl drew an estimated 140k visits, down 16% on the month before. It ranks #23 of 1,494 Kitchen & Dining brands in Netherlands and holds a 2.9 Trustpilot rating over 1,267 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Kitchen & Dining brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Miele Nederland is a manufacturer of premium household appliances, built-in appliances, and machines for professional applications. The company offers products for cooking, dishwashing, refrigeration, and coffee preparation.
01 · Traffic
How much traffic Miele gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Miele drew an estimated 140k visits in September 2026, down 16% on the month before and down 15% over three months.
- Worldwide#70,795of 4.5m sites · Top 5%
- In Netherlands#937of 78.6k sites · Top 5%
- Kitchen & Dining, worldwide#1,589of 145,612 brands · Top 5%
- Kitchen & Dining, Netherlands#23of 1,494 brands · Top 5%
140k
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Miele.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Miele holds 2.9 out of 5 on Trustpilot over 1,267 reviews, 269 of them in the last twelve months: 35% of customers give five stars and 53% one star. That volume places Miele in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Miele sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Miele's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Miele in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Miele is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Miele runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
S funkciou HydroCleanMiele14 Oct 2026video
Miele combi steam ovensMiele14 Oct 2026image
InfinityCareMiele14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MMS Communications Netherlands BVverified
Text ad21 Oct 2026MMS Communications Netherlands BVverified
Text ad21 Oct 2026MMS Communications Netherlands BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Miele.
The creators who tag @miele on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @miele on Instagram, led by Living by Design Showhouse (12.3k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiving by Design Showhouse@livingbydesignshowhouse · 🇺🇸 US | Decoration garden diy Creator | 12.3k | 0.6% | 11 | Tagged @miele |
06 · Competitors according to Gravity
Who Miele competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Miele among Kitchen & Dining brands in Netherlands. The closest is beko.fr, then bosch-home.com.au, Gorenje, AEG España, smeguk.com, whirlpool.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| beko.frbeko.fr | |||||||
| bosch-home.com.aubosch-home.com.au | |||||||
| Gorenjegorenje.com | |||||||
| AEG Españaaeg.com.es | |||||||
| smeguk.comsmeguk.com | |||||||
| whirlpool.itwhirlpool.it |
07 · Company
The company behind Miele.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Miele is a company based in Netherlands, founded in 1899 according to LinkedIn, on a domain registered in August 1997. It employs about 159 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1899, per LinkedIn
- Domain registered
- 11 Aug 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 159 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- miele.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Miele
What people ask Google about Miele.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Miele legit?
According to Gravity by Benchr, Miele is a brand based in Netherlands: its website has existed since August 1997, its Trustpilot profile is claimed by the brand, it employs 159 people on LinkedIn, it has 1,029,473 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Miele reviews: is it worth it?
Customers rate Miele 2.9 out of 5 on Trustpilot over 1,267 reviews, 269 of them in the last twelve months: 35% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Miele?
Miele Nederland is a manufacturer of premium household appliances, built-in appliances, and machines for professional applications. The company offers products for cooking, dishwashing, refrigeration, and coffee preparation. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Miele discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Miele advertises on Facebook and Instagram and on Google, where its offers often run. Check miele.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Miele?
Gravity by Benchr records a company based in Netherlands, founded in 1899 according to LinkedIn, on a domain registered in 1997, with 159 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Miele growing?
Not at the moment. Gravity by Benchr estimates about 139,700 visits to miele.nl in September 2026, down 16% in a month and down 15% over three months. Miele ranks #23 of 1,494 Kitchen & Dining brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Miele's ad budget?
Gravity by Benchr does not publish a spend figure for Miele on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Netherlands?
Among Kitchen & Dining brands in Netherlands in the Gravity by Benchr index, Miele ranks #23 of 1,494 by estimated traffic. Its closest competitors on the same market are beko.fr, bosch-home.com.au, Gorenje, AEG España and smeguk.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Miele.