Brand page · Outdoor Recreation · Spain
MilDot: 275k visits a month, 50 active Meta ads, Gravity score 617.
MilDot — MILDOT is an online store specializing in military, police, adventure and survival equipment, including outdoor gear, hunting and shooting sports products. In September 2026 mildot.es drew an estimated 275k visits, up 12% on the month before. It ranks #5 of 551 Outdoor Recreation brands in Spain and holds a 2.0 Trustpilot rating over 140 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Outdoor Recreation brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MILDOT is an online store specializing in military, police, adventure and survival equipment, including outdoor gear, hunting and shooting sports products.
01 · Traffic
How much traffic MilDot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MilDot drew an estimated 275k visits in September 2026, up 12% on the month before and up 32% over three months.
- Worldwide#40,260of 4.5m sites · Top 1%
- In Spain#819of 115k sites · Top 1%
- Outdoor Recreation, worldwide#488of 101,136 brands · Top 1%
- Outdoor Recreation, Spain#5of 551 brands · Top 1%
275k
estimated visits in September
1 mo ▲ +12.0%4 mo ▲ +32.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MilDot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MilDot holds 2.0 out of 5 on Trustpilot over 140 reviews, 32 of them in the last twelve months: 20% of customers give five stars and 71% one star. That volume places MilDot in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MilDot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MilDot's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MilDot in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What MilDot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MilDot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
MilDotMilDot3 Oct 2026image
Camisetas TácticasMilDot1 Oct 2026image
Chaquetas TácticasMilDot1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MILDOT STORE S.L.verified
Image ad19 Oct 2026MILDOT STORE S.L.verified
Text ad19 Oct 2026MILDOT STORE S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MilDot.
The creators who tag @mildot.es on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mildot.es on Instagram, led by 𝕷𝖊𝖔𝖓𝖎𝖘 𝕿𝖆𝖈𝖙𝖎𝖈𝖆𝖑 Ⓡ (25.5k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕷𝖊𝖔𝖓𝖎𝖘 𝕿𝖆𝖈𝖙𝖎𝖈𝖆𝖑 Ⓡ@leonis.tactical · 🇪🇸 ES | Law tax administrative Creator | 25.5k | 2.8% | 5 | Tagged @mildot.es |
06 · Competitors according to Gravity
Who MilDot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MilDot among Outdoor Recreation brands in Spain. The closest is Militaria.pl, then MILITARY, SpecShop.pl, ARMED STORE, OpticsPlanet, Rigad.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Militaria.plmilitaria.pl | |||||||
| MILITARYmilitary.pl | |||||||
| SpecShop.plspecshop.pl | |||||||
| ARMED STOREarmed.cz | |||||||
| OpticsPlanetopticsplanet.com | |||||||
| Rigad.czrigad.cz |
07 · Company
The company behind MilDot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MilDot is a company based in Spain, founded in 2015 according to LinkedIn. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain
- Founded
- 2015, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mildot.es · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MilDot
What people ask Google about MilDot.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MilDot legit or a scam?
According to Gravity by Benchr, MilDot is a brand based in Spain: it sells on a Magento store, it employs 3 people on LinkedIn, it has 26,009 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MilDot reviews: is it worth it?
Customers rate MilDot 2.0 out of 5 on Trustpilot over 140 reviews, 32 of them in the last twelve months: 20% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MilDot?
MILDOT is an online store specializing in military, police, adventure and survival equipment, including outdoor gear, hunting and shooting sports products. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a MilDot discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MilDot advertises on Facebook and Instagram and on Google, where its offers often run. Check mildot.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MilDot?
MilDot sells on its own website, mildot.es, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MilDot?
Gravity by Benchr records a company based in Spain, founded in 2015 according to LinkedIn, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MilDot doing well?
Yes. Gravity by Benchr estimates about 274,800 visits to mildot.es in September 2026, up 12% in a month and up 32% over three months. MilDot ranks #5 of 551 Outdoor Recreation brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MilDot use?
Gravity by Benchr identifies mildot.es as a Magento store. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MilDot spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MilDot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Spain?
Among Outdoor Recreation brands in Spain in the Gravity by Benchr index, MilDot ranks #5 of 551 by estimated traffic. Its closest competitors on the same market are Militaria.pl, MILITARY, SpecShop.pl, ARMED STORE and OpticsPlanet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MilDot.