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Brand page · Toys

MM Action Top 10% worldwide Top 10% in Toys
mmaction.se

MM Action: 31.5k visits a month, 4 active Meta ads.

MM Action — MM Action ApS is a Swedish toy store that sells various children's products including action figures, remote-controlled vehicles, dolls, and creative learning toys. In September 2026 mmaction.se drew an estimated 31.5k visits, up 17% on the month before. It ranks #10 of 147 Toys brands.

mmaction.se@mmaction.se 1.1kFacebookTrustpilot 3.7Meta Ad Library 4

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
31.5k
+17% vs. August 2026
Instagram followers
1.1k
52 posts · @mmaction.se
Trustpilot
3.7
1 review · 1 in 12 months
Meta ads
4
active · on Google since 2023
Products
—
Data not available
Rank in Sweden
#10
of 147 in Toys
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

MM Action ApS is a Swedish toy store that sells various children's products including action figures, remote-controlled vehicles, dolls, and creative learning toys.

01 · Traffic

How much traffic MM Action gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MM Action drew an estimated 31.5k visits in September 2026, up 17% on the month before and down 75% over three months.

  • Worldwide#252,618of 4.5m sites · Top 10%
  • In Sweden#1,894of 27.3k sites · Top 10%
  • Toys, worldwide#2,856of 50,509 brands · Top 10%
  • Toys, Sweden#10of 147 brands · Top 10%
Monthly visitssource Sept 2026

31.5k

estimated visits in September

1 mo ▲ +16.5%4 mo ▼ −74.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about MM Action.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MM Action holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.7TrustScore · 1 review · 1 in 12 months
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Software Company Computer Consultant Business and IT Consulting Agency Software Vendor Web Hosting Company Computer Software Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MM Action sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read MM Action's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys93%
Toys & Games1%
Clothing1%

The dominant category places MM Action in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about MM Action.

The creators who tag @mmaction.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @mmaction.se · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MM Action competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MM Action among Toys brands. The closest is brickizimo-toys.com, then sparkys.sk, Sklep KrainaZabawy, Toy House, Jouets Broze, malchugani.com.

CompetitorsToys · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
brickizimo-toys.combrickizimo-toys.com
sparkys.sksparkys.sk
Sklep KrainaZabawykrainazabawy.pl
Toy Housetoyhouseltd.com
Jouets Brozebroze.be
malchugani.commalchugani.com
Competitors Gravity finds for MM Action. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MM Action with brickizimo-toys.com

07 · Company

The company behind MM Action.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MM Action is an e-commerce brand.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
mmaction.se
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MM Action

What people ask Google about MM Action.

5 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

What is MM Action known for?

MM Action ApS is a Swedish toy store that sells various children's products including action figures, remote-controlled vehicles, dolls, and creative learning toys. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.

MM Action promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: MM Action advertises on Facebook and Instagram and on Google, where its offers often run. Check mmaction.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is MM Action doing well?

Not at the moment. Gravity by Benchr estimates about 31,500 visits to mmaction.se in September 2026, up 17% in a month and down 75% over three months. MM Action ranks #10 of 147 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is MM Action's ad budget?

Gravity by Benchr does not publish a spend figure for MM Action on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands?

Among Toys brands in the Gravity by Benchr index, MM Action ranks #10 of 147 by estimated traffic. Its closest competitors on the same market are brickizimo-toys.com, sparkys.sk, Sklep KrainaZabawy, Toy House and Jouets Broze. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MM Action.