Brand page · Personal Care · Australia
MooGoo AU: 263k visits a month, 906 active Meta ads, Gravity score 624.
MooGoo AU — MooGoo AU is an Australian skincare brand that creates natural, cruelty-free skin and hair care products for various skin concerns including Eczema, Dandruff, Acne and more. In September 2026 moogoo.com.au drew an estimated 263k visits, down 9% on the month before. It ranks #16 of 6,103 Personal Care brands in Australia and holds a 3.7 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MooGoo AU is an Australian skincare brand that creates natural, cruelty-free skin and hair care products for various skin concerns including Eczema, Dandruff, Acne and more.
01 · Traffic
How much traffic MooGoo AU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MooGoo AU drew an estimated 263k visits in September 2026, down 9% on the month before and down 6% over three months.
- Worldwide#41,631of 4.5m sites · Top 1%
- In Australia#848of 105k sites · Top 1%
- Personal Care, worldwide#1,818of 215,119 brands · Top 1%
- Personal Care, Australia#16of 6,103 brands · Top 1%
263k
estimated visits in September
1 mo ▼ −9.4%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MooGoo AU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MooGoo AU holds 3.7 out of 5 on Trustpilot over 26 reviews, 16 of them in the last twelve months: 69% of customers give five stars and 31% one star. That volume places MooGoo AU in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Cosmetic Products Manufacturer Health and Beauty Shop Beauty Product Supplier Cosmetics Industry Toiletries Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MooGoo AU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MooGoo AU sells on Shopify, 100% of its catalogue in stock. The best seller is Pink Flake Free Anti-Dandruff Shampoo 500ml, at A$22.50, followed by Pink Flake Free Anti-Dandruff Conditioner 500ml and Milk Shampoo.
#1Pink Flake Free Anti-Dandruff Shampoo 500mlMooGoo AUA$22.50In stock
#2Pink Flake Free Anti-Dandruff Conditioner 500mlMooGoo AUA$22.50In stock
#3Milk ShampooMooGoo AUA$19.50–A$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MooGoo AU in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 98% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$26.43
- Currency
- AUD
04 · Ads
What MooGoo AU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MooGoo AU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
💌 Free Shipping Over $50!MooGoo Skin Care13 Oct 2026video
Sulphate Free & Scalp SoothingMooGoo Skin Care12 Oct 2026video
Shower Essentials SetMooGoo Skin Care9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MooGoo Skin Care PTY LTDverified
Text ad21 Oct 2026MooGoo Skin Care PTY LTDverified
Text ad21 Oct 2026MooGoo Skin Care PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MooGoo AU.
The creators who tag @moogooskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moogooskincare on Instagram, led by Madeleine Edwards (50.3k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMadeleine Edwards@madeleineedwards · 🇦🇺 AU | Beauty cosmetics skincare Creator | 50.3k | 1.3% | 1 | Tagged @moogooskincare |
06 · Competitors according to Gravity
Who MooGoo AU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MooGoo AU among Personal Care brands in Australia. The closest is Dari Mooch, then Minimalist, Conatural, Care to Beauty, Green People, Cerave.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dari Moochdarimooch.com | |||||||
| Minimalistbeminimalist.co | |||||||
| Conaturalconaturalintl.com | |||||||
| Care to Beautycaretobeauty.com | |||||||
| Green Peoplegreenpeople.co.uk | |||||||
| Ceravecerave.com |
07 · Company
The company behind MooGoo AU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MooGoo AU is a company based in Burleigh Heads, Australia, founded in 2005 according to LinkedIn. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Burleigh Heads
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moogoo.com.au · Shopify · AUD
- Catalogue
- 241 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MooGoo AU
What people ask Google about MooGoo AU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MooGoo AU legit or a scam?
According to Gravity by Benchr, MooGoo AU is a brand based in Burleigh Heads, Australia: it sells on a Shopify store, it employs 57 people on LinkedIn, it has 105,269 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MooGoo AU reviews: is it worth it?
Customers rate MooGoo AU 3.7 out of 5 on Trustpilot over 26 reviews, 16 of them in the last twelve months: 69% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MooGoo AU known for?
MooGoo AU is an Australian skincare brand that creates natural, cruelty-free skin and hair care products for various skin concerns including Eczema, Dandruff, Acne and more. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MooGoo AU expensive?
MooGoo AU's best seller, Pink Flake Free Anti-Dandruff Shampoo 500ml, sells A$22.50 on moogoo.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check moogoo.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MooGoo AU discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MooGoo AU advertises on Facebook and Instagram and on Google, where its offers often run. Check moogoo.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MooGoo AU?
MooGoo AU sells on its own website, moogoo.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MooGoo AU?
Gravity by Benchr records a company based in Burleigh Heads, Australia, founded in 2005 according to LinkedIn, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MooGoo AU doing well?
Not at the moment. Gravity by Benchr estimates about 263,400 visits to moogoo.com.au in September 2026, down 9% in a month and down 6% over three months. MooGoo AU ranks #16 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MooGoo AU use?
Gravity by Benchr identifies moogoo.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MooGoo AU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MooGoo AU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, MooGoo AU ranks #16 of 6,103 by estimated traffic. Its closest competitors on the same market are Dari Mooch, Minimalist, Conatural, Care to Beauty and Green People. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MooGoo AU.