Brand page · Fitness & General Exercise Equipment · United Kingdom
MuscleSquad: 66.1k visits a month, 12 active Meta ads, Gravity score 643.
MuscleSquad — MuscleSquad is a UK-based retailer that sells premium home and commercial gym equipment. The company offers a wide range of fitness products including dumbbells, kettlebells, squat racks, and gym accessories. In September 2026 musclesquad.com drew an estimated 66.1k visits, up 3% on the month before. It ranks #30 of 577 Fitness & General Exercise Equipment brands in United Kingdom and holds a 4.8 Trustpilot rating over 6,260 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Fitness & General Exercise Equipment brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MuscleSquad is a UK-based retailer that sells premium home and commercial gym equipment. The company offers a wide range of fitness products including dumbbells, kettlebells, squat racks, and gym accessories.
01 · Traffic
How much traffic MuscleSquad gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MuscleSquad drew an estimated 66.1k visits in September 2026, up 3% on the month before and down 13% over three months.
- Worldwide#133,913of 4.5m sites · Top 5%
- In United Kingdom#6,996of 192k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#374of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United Kingdom#30of 577 brands · Top 10%
66.1k
estimated visits in September
1 mo ▲ +2.8%4 mo ▼ −12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MuscleSquad.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MuscleSquad holds 4.8 out of 5 on Trustpilot over 6,260 reviews, 160 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places MuscleSquad in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Fitness Equipment Wholesaler Sporting Goods Store Fitness Equipment Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MuscleSquad sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MuscleSquad sells on Shopify, 87% of its catalogue in stock. The best seller is Hex Rubber Dumbbell Pairs, at £9.00–£915.00, followed by Cast Iron Kettlebells and Hex Neoprene Dumbbell Pairs.
#1Hex Rubber Dumbbell PairsMuscleSquad£9.00–£915.00In stock
#2Cast Iron KettlebellsMuscleSquad£20.00–£65.00In stock
#3Hex Neoprene Dumbbell PairsMuscleSquad£10.00–£40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MuscleSquad in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 17% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$502.96
- Currency
- GBP
04 · Ads
What MuscleSquad is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MuscleSquad runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Thousands Of 5* ReviewsMusclesquaduk7 Oct 2026video
Hex Cast Iron Neoprene Dumbbell Pairs - 2 x 1kg - Red - MuscleSquad - Gym Workout EquipmentMusclesquaduk7 Oct 2026image
Enter SAVE5 for 5% offMusclesquaduk7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026MuscleSquad Limtiedverified
Text ad20 Oct 2026MuscleSquad Limtiedverified
Text ad20 Oct 2026MuscleSquad Limtiedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MuscleSquad.
The creators who tag @musclesquaduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @musclesquaduk on Instagram, led by Jessica Garner (22.9k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Garner@jesssicagarner · 🇬🇧 GB | Fitness sport bodybuilding Creator | 22.9k | 2.3% | 1 | Tagged @musclesquaduk |
06 · Competitors according to Gravity
Who MuscleSquad competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MuscleSquad among Fitness & General Exercise Equipment brands in United Kingdom. The closest is REP Fitness UK, then Muscle IQ, SuperStrong, Rival Strength, BlackBear Fitness, GymPin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| REP Fitness UKuk.repfitness.com | |||||||
| Muscle IQmuscleiq.co.uk | |||||||
| SuperStrongsuperstrong.co.uk | |||||||
| Rival Strengthrivalstrength.co.uk | |||||||
| BlackBear Fitnessblackbearfitness.co.uk | |||||||
| GymPingym-pin.co.uk |
07 · Company
The company behind MuscleSquad.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MuscleSquad is a company based in Milton Keynes, United Kingdom, on a domain registered in March 2012. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Milton Keynes
- Founded
- Data not available
- Domain registered
- 28 Mar 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- musclesquad.com · Shopify · GBP
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MuscleSquad
What people ask Google about MuscleSquad.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MuscleSquad a legit company?
According to Gravity by Benchr, MuscleSquad is a brand based in Milton Keynes, United Kingdom: its website has existed since March 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 19,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MuscleSquad reviews: is it worth it?
Customers rate MuscleSquad 4.8 out of 5 on Trustpilot over 6,260 reviews, 160 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MuscleSquad sell?
MuscleSquad is a UK-based retailer that sells premium home and commercial gym equipment. The company offers a wide range of fitness products including dumbbells, kettlebells, squat racks, and gym accessories. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MuscleSquad cost?
MuscleSquad's best seller, Hex Rubber Dumbbell Pairs, sells from £9.00 to £915.00 on musclesquad.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check musclesquad.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MuscleSquad have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MuscleSquad advertises on Facebook and Instagram and on Google, where its offers often run. Check musclesquad.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MuscleSquad?
MuscleSquad sells on its own website, musclesquad.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MuscleSquad?
Gravity by Benchr records a company based in Milton Keynes, United Kingdom, whose domain was registered in 2012, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MuscleSquad growing?
Not at the moment. Gravity by Benchr estimates about 66,100 visits to musclesquad.com in September 2026, up 3% in a month and down 13% over three months. MuscleSquad ranks #30 of 577 Fitness & General Exercise Equipment brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MuscleSquad use?
Gravity by Benchr identifies musclesquad.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MuscleSquad's ad budget?
Gravity by Benchr does not publish a spend figure for MuscleSquad on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United Kingdom?
Among Fitness & General Exercise Equipment brands in United Kingdom in the Gravity by Benchr index, MuscleSquad ranks #30 of 577 by estimated traffic. Its closest competitors on the same market are REP Fitness UK, Muscle IQ, SuperStrong, Rival Strength and BlackBear Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MuscleSquad.