Brand page · Fitness & General Exercise Equipment · United Kingdom
SuperStrong traffic, ads & competitors 33.3k visits a month, 7 active Meta ads, Gravity score 568.
SuperStrong — SuperStrong Fitness is a UK-based retailer that sells gym equipment and rubber gym flooring for home and commercial gyms. In September 2026 superstrong.co.uk drew an estimated 33.3k visits, down 25% on the month before. It ranks #51 of 577 Fitness & General Exercise Equipment brands in the United Kingdom and holds a 4.9 Trustpilot rating over 529 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Fitness & General Exercise Equipment brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SuperStrong Fitness is a UK-based retailer that sells gym equipment and rubber gym flooring for home and commercial gyms.
01 · Traffic
SuperStrong website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SuperStrong drew an estimated 33.3k visits in September 2026, down 25% on the month before and down 45% over three months.
- Worldwide#240,871of 4.5m sites · Top 10%
- In United Kingdom#12,569of 192k sites · Top 10%
- Fitness & General Exercise Equipment, worldwide#781of 11,219 brands · Top 10%
- Fitness & General Exercise Equipment, United Kingdom#51of 577 brands · Top 10%
33.3k
estimated visits in September
1 mo ▼ −24.8%4 mo ▼ −44.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SuperStrong reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SuperStrong holds 4.9 out of 5 on Trustpilot over 529 reviews, 85 of them in the last twelve months: 96% of customers give five stars and 0% one star. That volume places SuperStrong in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Sporting Goods Store Fitness Equipment Store Sports Accessories Wholesaler Fitness Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SuperStrong best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SuperStrong sells on Shopify, 90% of its catalogue in stock. The best seller is Hex Dumbbells, at £18.99–£189.99, followed by 20mm PRO Gym Floor Mats 100cm x 100cm and Bumper Plates - Flecked.
#1Hex DumbbellsSuperStrong£18.99–£189.99In stock
#220mm PRO Gym Floor Mats 100cm x 100cmSuperStrong£24.19In stock
#3Bumper Plates - FleckedSuperStrong£47.99–£419.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SuperStrong in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 49% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$557.21
- Currency
- GBP
04 · Ads
SuperStrong ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SuperStrong runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
default_collection_headlineSuperStrong Fitness7 Oct 2026image
The All New PU Backed Roll Out Sleds TracksSuperStrong Fitness25 Sept 2026video
Hex DumbbellsSuperStrong Fitness20 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Super Strong Limitedverified
Text ad20 Oct 2026Super Strong Limitedverified
Text ad20 Oct 2026Super Strong Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SuperStrong influencers
The creators who tag @superstrong_fitness on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
SuperStrong competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SuperStrong among Fitness & General Exercise Equipment brands in the United Kingdom. The closest is REP Fitness UK, then MuscleSquad, Muscle IQ, Rival Strength, BlackBear Fitness, Iron Lift.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| REP Fitness UKuk.repfitness.com | |||||||
| MuscleSquadmusclesquad.com | |||||||
| Muscle IQmuscleiq.co.uk | |||||||
| Rival Strengthrivalstrength.co.uk | |||||||
| BlackBear Fitnessblackbearfitness.co.uk | |||||||
| Iron Liftironlift.com |
07 · Company
Who is behind SuperStrong?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SuperStrong is a company based in Hillington, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in May 2021. It employs about 1 people.
- Entity country
- 🇬🇧 United Kingdom · Hillington
- Founded
- 2020, per LinkedIn
- Domain registered
- 30 May 2021
- Employees
- 1 on LinkedIn
- Own store
- superstrong.co.uk · Shopify · GBP
- Catalogue
- 78 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SuperStrong
What people ask Google about SuperStrong.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SuperStrong legit or a scam?
According to Gravity by Benchr, SuperStrong is a brand based in Hillington, United Kingdom: its website has existed since May 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 5,988 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SuperStrong reviews
Customers rate SuperStrong 4.9 out of 5 on Trustpilot over 529 reviews, 85 of them in the last twelve months: 96% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SuperStrong sell?
SuperStrong Fitness is a UK-based retailer that sells gym equipment and rubber gym flooring for home and commercial gyms. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SuperStrong cost?
SuperStrong's best seller, Hex Dumbbells, sells from £18.99 to £189.99 on superstrong.co.uk. 90% of the catalogue is in stock. Gravity does not track prices daily: check superstrong.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SuperStrong promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SuperStrong advertises on Facebook and Instagram and on Google, where its offers often run. Check superstrong.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SuperStrong?
SuperStrong sells on its own website, superstrong.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SuperStrong?
Gravity by Benchr records a company based in Hillington, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2021, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SuperStrong growing?
Not at the moment. Gravity by Benchr estimates about 33,300 visits to superstrong.co.uk in September 2026, down 25% in a month and down 45% over three months. SuperStrong ranks #51 of 577 Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SuperStrong use?
Gravity by Benchr identifies superstrong.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SuperStrong's ad budget?
Gravity by Benchr does not publish a spend figure for SuperStrong on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in the United Kingdom?
Among Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity by Benchr index, SuperStrong ranks #51 of 577 by estimated traffic. Its closest competitors on the same market are REP Fitness UK, MuscleSquad, Muscle IQ, Rival Strength and BlackBear Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SuperStrong.