Brand page · Health Care · Australia
Supplement Mart: 147k visits a month, 57 active Meta ads, Gravity score 668.
Supplement Mart — Supplement Mart is an Australian retailer of vitamins, supplements and sports nutrition products, offering protein powders, mass gainers, pre-workouts, fat burners, amino acids, vitamins and general health and wellbeing products. In September 2026 supplementmart.com.au drew an estimated 147k visits, down 5% on the month before. It ranks #19 of 2,157 Health Care brands in Australia and holds a 4.1 Trustpilot rating over 95 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Supplement Mart is an Australian retailer of vitamins, supplements and sports nutrition products, offering protein powders, mass gainers, pre-workouts, fat burners, amino acids, vitamins and general health and wellbeing products.
01 · Traffic
How much traffic Supplement Mart gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Supplement Mart drew an estimated 147k visits in September 2026, down 5% on the month before and up 23% over three months.
- Worldwide#67,723of 4.5m sites · Top 5%
- In Australia#1,444of 105k sites · Top 5%
- Health Care, worldwide#1,582of 105,715 brands · Top 5%
- Health Care, Australia#19of 2,157 brands · Top 1%
147k
estimated visits in September
1 mo ▼ −4.5%4 mo ▲ +22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Supplement Mart.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Supplement Mart holds 4.1 out of 5 on Trustpilot over 95 reviews, 12 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places Supplement Mart in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Supplement Mart sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Supplement Mart sells on Shopify, 95% of its catalogue in stock. The best seller is Cold Pressed Protein Bar by Fibre Boost, at A$5.50–A$54.95, followed by Gold Standard 100% Whey by Optimum Nutrition and Inno Cleanse by Inno Supps.
#1Cold Pressed Protein Bar by Fibre BoostSupplement MartA$5.50–A$54.95In stock
#2Gold Standard 100% Whey by Optimum NutritionSupplement MartA$55.95–A$330.45In stock
#3Inno Cleanse by Inno SuppsSupplement MartA$86.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Supplement Mart in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 42% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$43.38
- Currency
- AUD
04 · Ads
What Supplement Mart is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Supplement Mart runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
20% off storewide, Sat 10 Oct 🎉Supplement Mart7 Oct 2026image
default_collection_headlineSupplement Mart7 Oct 2026image
Free NoWay Collagen 10 ServeSupplement Mart2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Supplement Martverified
Text ad20 Oct 2026Supplement Martverified
Text ad20 Oct 2026Supplement Martverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Supplement Mart.
The creators who tag @supplement.mart on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @supplement.mart on Instagram, led by Optimum Nutrition AUS/NZ (88.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOptimum Nutrition AUS/NZ@optimumnutrition.ausnz · 🇦🇺 AU | Fitness sport bodybuilding Creator | 88.1k | 0.1% | 7 | Tagged @supplement.mart |
06 · Competitors according to Gravity
Who Supplement Mart competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Supplement Mart among Health Care brands in Australia. The closest is fit1.gr, then MuscleTech, Nutrition Warehouse, SupplementSource.ca, Bodybuilding.com, All Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fit1.grfit1.gr | |||||||
| MuscleTechmuscletech.com | |||||||
| Nutrition Warehousenutritionwarehouse.com.au | |||||||
| SupplementSource.casupplementsource.ca | |||||||
| Bodybuilding.combodybuilding.com | |||||||
| All Nutritionallnutrition.cl |
07 · Company
The company behind Supplement Mart.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Supplement Mart is a company based in Neerabup, Australia, founded in 2010 according to LinkedIn. It employs about 64 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Neerabup
- Founded
- 2010, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 64 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- supplementmart.com.au · Shopify · AUD
- Catalogue
- 598 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Supplement Mart
What people ask Google about Supplement Mart.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Supplement Mart legit or a scam?
According to Gravity by Benchr, Supplement Mart is a brand based in Neerabup, Australia: it sells on a Shopify store, it employs 64 people on LinkedIn, it has 28,034 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Supplement Mart?
Customers rate Supplement Mart 4.1 out of 5 on Trustpilot over 95 reviews, 12 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Supplement Mart?
Supplement Mart is an Australian retailer of vitamins, supplements and sports nutrition products, offering protein powders, mass gainers, pre-workouts, fat burners, amino acids, vitamins and general health and wellbeing products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Supplement Mart expensive?
Supplement Mart's best seller, Cold Pressed Protein Bar by Fibre Boost, sells from A$5.50 to A$54.95 on supplementmart.com.au. 95% of the catalogue is in stock. Gravity does not track prices daily: check supplementmart.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Supplement Mart have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Supplement Mart advertises on Facebook and Instagram and on Google, where its offers often run. Check supplementmart.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Supplement Mart?
Supplement Mart sells on its own website, supplementmart.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Supplement Mart?
Gravity by Benchr records a company based in Neerabup, Australia, founded in 2010 according to LinkedIn, with 64 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Supplement Mart growing?
Yes. Gravity by Benchr estimates about 147,300 visits to supplementmart.com.au in September 2026, down 5% in a month and up 23% over three months. Supplement Mart ranks #19 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Supplement Mart use?
Gravity by Benchr identifies supplementmart.com.au as a Shopify store (Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Supplement Mart spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Supplement Mart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, Supplement Mart ranks #19 of 2,157 by estimated traffic. Its closest competitors on the same market are fit1.gr, MuscleTech, Nutrition Warehouse, SupplementSource.ca and Bodybuilding.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Supplement Mart.