Brand page · Personal Care · Italy
NABLA traffic, ads & competitors 138k visits a month, 56 active Meta ads, Gravity score 653.
NABLA — NABLA Cosmetics is a makeup brand that offers a range of cosmetic products including face, eye, and lip makeup items, as well as brushes and accessories. The brand focuses on transparency and high-quality ingredients, preferably natural ones when possible. In September 2026 nablacosmetics.com drew an estimated 138k visits, up 28% on the month before. It ranks #25 of 2,288 Personal Care brands in Italy and holds a 2.3 Trustpilot rating over 123 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NABLA Cosmetics is a makeup brand that offers a range of cosmetic products including face, eye, and lip makeup items, as well as brushes and accessories. The brand focuses on transparency and high-quality ingredients, preferably natural ones when possible.
01 · Traffic
NABLA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NABLA drew an estimated 138k visits in September 2026, up 28% on the month before and down 3% over three months.
- Worldwide#71,530of 4.5m sites · Top 5%
- In Italy#1,744of 138k sites · Top 5%
- Personal Care, worldwide#3,427of 215,119 brands · Top 5%
- Personal Care, Italy#25of 2,288 brands · Top 5%
138k
estimated visits in September
1 mo ▲ +27.9%4 mo ▼ −2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NABLA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NABLA holds 2.3 out of 5 on Trustpilot over 123 reviews, 17 of them in the last twelve months: 27% of customers give five stars and 54% one star. That volume places NABLA in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NABLA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NABLA sells on Shopify, 97% of its catalogue in stock. The best seller is Cupid's Arrow, at €19.50–€23.00, followed by Liberty X Mono and Close-Up Lip Shaper.
#1Cupid's ArrowNABLA€19.50–€23.00In stock
#2Liberty X MonoNABLA€7.90–€18.90In stock
#3Close-Up Lip ShaperNABLA€18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NABLA in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 81% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$35.62
- Currency
- EUR
04 · Ads
NABLA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NABLA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
New Stay True lip products 💄NABLA Cosmetics6 Oct 2026video
New iconic eye looks!NABLA Cosmetics5 Oct 2026image
New powder blushes!NABLA Cosmetics1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NABLA COSMETICS SRLverified
Text ad20 Oct 2026NABLA COSMETICS SRLverified
Image ad20 Oct 2026NABLA COSMETICS SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NABLA influencers
The creators who tag @nablacosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nablacosmetics on Instagram, led by Carmine D'Angelo| Makeup Artist (19.8k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarmine D'Angelo| Makeup Artist@enim_makeup · 🇮🇹 IT | Beauty cosmetics skincare Creator | 19.8k | — | 11 | Tagged @nablacosmetics |
06 · Competitors according to Gravity
NABLA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NABLA among Personal Care brands in Italy. The closest is MAC Cosmetics, then Nars, Anastasia Beverly Hills, Patrick Ta Beauty, Contém1g, WYCON cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAC Cosmeticsmaccosmetics.co.uk | |||||||
| Narsnarscosmetics.de | |||||||
| Anastasia Beverly Hillsanastasiabeverlyhills.com | |||||||
| Patrick Ta Beautypatrickta.com | |||||||
| Contém1gcontem1g.com.br | |||||||
| WYCON cosmeticswyconcosmetics.com |
07 · Company
Who is behind NABLA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NABLA is a company based in Milano, Italy, founded in 2013 according to LinkedIn, on a domain registered in October 2012. It employs about 45 people.
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 2013, per LinkedIn
- Domain registered
- 1 Oct 2012
- Status
- Operating
- Employees
- 45 on LinkedIn
- Own store
- nablacosmetics.com · Shopify · EUR
- Catalogue
- 64 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NABLA
What people ask Google about NABLA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NABLA a legit company?
According to Gravity by Benchr, NABLA is a brand based in Milano, Italy: its website has existed since October 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 867,503 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NABLA reviews
Customers rate NABLA 2.3 out of 5 on Trustpilot over 123 reviews, 17 of them in the last twelve months: 27% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NABLA?
NABLA Cosmetics is a makeup brand that offers a range of cosmetic products including face, eye, and lip makeup items, as well as brushes and accessories. The brand focuses on transparency and high-quality ingredients, preferably natural ones when possible. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NABLA expensive?
NABLA's best seller, Cupid's Arrow, sells from €19.50 to €23.00 on nablacosmetics.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check nablacosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
NABLA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NABLA advertises on Facebook and Instagram and on Google, where its offers often run. Check nablacosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NABLA?
NABLA sells on its own website, nablacosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NABLA?
Gravity by Benchr records a company based in Milano, Italy, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NABLA doing well?
Not at the moment. Gravity by Benchr estimates about 138,000 visits to nablacosmetics.com in September 2026, up 28% in a month and down 3% over three months. NABLA ranks #25 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NABLA use?
Gravity by Benchr identifies nablacosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NABLA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NABLA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, NABLA ranks #25 of 2,288 by estimated traffic. Its closest competitors on the same market are MAC Cosmetics, Nars, Anastasia Beverly Hills, Patrick Ta Beauty and Contém1g. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NABLA.