1. Gravity
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  5. Neal & Wolf

Brand page · Personal Care · United Kingdom

Neal & Wolf Top 5% worldwide Top 5% in the United Kingdom Top 5% in Personal Care Top 5% in Personal Care in the United Kingdom
nealandwolf.com·🇬🇧 Earby, United Kingdom· Shopify·Since 2009

Neal & Wolf traffic, ads & competitors 74.3k visits a month, 90 active Meta ads, Gravity score 766.

Neal & Wolf — Neal & Wolf is a professional haircare and styling products brand that delivers salon-approved results without the stunning price tag. In September 2026 nealandwolf.com drew an estimated 74.3k visits, down 4% on the month before. It ranks #1,002 of 33,626 Personal Care brands in the United Kingdom and holds a 4.6 Trustpilot rating over 82 reviews.

nealandwolf.com@nealandwolf 33.4kYouTube 171FacebookLinkedIn 301Trustpilot 4.6Meta Ad Library 90

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
74.3k
−4% vs. August 2026
Instagram followers
33.4k
5,382 posts · @nealandwolf
Trustpilot
4.6
82 reviews · 57 in 12 months
Meta ads
90
active · on Google since 2022
Products
91%
in stock · 45 collections
Rank in the United States
#1,002
of 33,626 in Personal Care
LinkedIn
301
followers · 8 employees
Earned media value
€7.7k
per month, Instagram

Gravity score

766/ 1000 · 10 of 10 indicators rated
Brand Power732
Momentum764
Performance802

Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Neal & Wolf is a professional haircare and styling products brand that delivers salon-approved results without the stunning price tag.

01 · Traffic

Neal & Wolf website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Neal & Wolf drew an estimated 74.3k visits in September 2026, down 4% on the month before and up 29% over three months.

  • Worldwide#121,004of 4.5m sites · Top 5%
  • In United States#39,360of 1.2m sites · Top 5%
  • Personal Care, worldwide#6,004of 215,119 brands · Top 5%
  • Personal Care, United States#1,002of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

74.3k

estimated visits in September

1 mo ▼ −4.5%4 mo ▲ +29.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Neal & Wolf reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Neal & Wolf holds 4.6 out of 5 on Trustpilot over 82 reviews, 57 of them in the last twelve months: 82% of customers give five stars and 13% one star. That volume places Neal & Wolf in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 82 reviews · 57 in 12 months
Top 30% review volumeTop 30% rating quality
5 ★82%
4 ★0%
3 ★2%
2 ★2%
1 ★13%

Barber Supply Store Hair Product Store Beauty Supply Store Beauty Product Supplier Beauty Products Wholesaler Cosmetics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Neal & Wolf best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Neal & Wolf sells on Shopify, 91% of its catalogue in stock. The best seller is MIRACLE Rapid Blow-dry Mist 200ml, at £23.00, followed by DAILY Cleansing Shampoo 950ml and GUARD Heat Protection Spray 150ml.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care86%
Bundles3%
Gift Cards3%
Home Fragrances3%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care89%
Decor3%
Gift Cards3%
Bundles3%
Clothing Accessories1%

The dominant category places Neal & Wolf in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
82% of the catalogue
In stock
91%
Upper price quartile
US$36.61
Currency
GBP

05 · Influencers

Neal & Wolf influencers

The creators who tag @nealandwolf on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nealandwolf on Instagram, led by Steven Austin (26.4k followers, 0.6% engagement).

Influencersaccounts tagging @nealandwolf · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSteven Austin@stevenaustinhairartist · 🇬🇧 GBBeauty cosmetics skincare Creator26.4k0.6%13Tagged @nealandwolf
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Neal & Wolf competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Neal & Wolf among Personal Care brands in the United Kingdom. The closest is Hair Syrup, then Voduz, Glaze, Curlsmith UK, SHRINE, HEAL'S HAIR.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Hair Syruphairsyrup.co.uk
Voduzvoduzhair.com
Glazeglazehair.com
Curlsmith UKuk.curlsmith.com
SHRINEweareshrine.com
HEAL'S HAIRhealshair.com
Competitors Gravity finds for Neal & Wolf. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Neal & Wolf with Hair Syrup

07 · Company

Who is behind Neal & Wolf?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Neal & Wolf is a company based in Earby, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in January 2009. It employs about 8 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Earby
Founded
2009, per LinkedIn
Domain registered
23 Jan 2009
Status
Operating
Employees
8 on LinkedIn
DistributionGravity index, Nov 2026
Own store
nealandwolf.com · Shopify · GBP
Catalogue
45 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Neal & Wolf

What people ask Google about Neal & Wolf.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Neal & Wolf legit or a scam?

According to Gravity by Benchr, Neal & Wolf is a brand based in Earby, United Kingdom: its website has existed since January 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 33,372 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Neal & Wolf reviews: is it worth it?

Customers rate Neal & Wolf 4.6 out of 5 on Trustpilot over 82 reviews, 57 of them in the last twelve months: 82% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Neal & Wolf known for?

Neal & Wolf is a professional haircare and styling products brand that delivers salon-approved results without the stunning price tag. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Neal & Wolf expensive?

Neal & Wolf's best seller, MIRACLE Rapid Blow-dry Mist 200ml, sells £23.00 on nealandwolf.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check nealandwolf.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Neal & Wolf promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Neal & Wolf advertises on Facebook and Instagram and on Google, where its offers often run. Check nealandwolf.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Neal & Wolf?

Neal & Wolf sells on its own website, nealandwolf.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Neal & Wolf?

Gravity by Benchr records a company based in Earby, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Neal & Wolf doing well?

Yes. Gravity by Benchr estimates about 74,300 visits to nealandwolf.com in September 2026, down 4% in a month and up 29% over three months. Neal & Wolf ranks #1,002 of 33,626 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Neal & Wolf use?

Gravity by Benchr identifies nealandwolf.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Neal & Wolf's ad budget?

Gravity by Benchr does not publish a spend figure for Neal & Wolf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United Kingdom?

Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Neal & Wolf ranks #1,002 of 33,626 by estimated traffic. Its closest competitors on the same market are Hair Syrup, Voduz, Glaze, Curlsmith UK and SHRINE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Neal & Wolf.