Brand page · Clothing · United States
Nili Lotan: 132k visits a month, 297 active Meta ads, Gravity score 654.
Nili Lotan — Nili Lotan is a luxury designer brand that creates sophisticated, timeless clothing for men and women using Japanese denim, with a focus on clean, functional designs that serve as an extension of oneself. In September 2026 nililotan.com drew an estimated 132k visits, down 5% on the month before. It ranks #1,151 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nili Lotan is a luxury designer brand that creates sophisticated, timeless clothing for men and women using Japanese denim, with a focus on clean, functional designs that serve as an extension of oneself.
01 · Traffic
How much traffic Nili Lotan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nili Lotan drew an estimated 132k visits in September 2026, down 5% on the month before and up 20% over three months.
- Worldwide#74,002of 4.5m sites · Top 5%
- In United States#24,411of 1.2m sites · Top 5%
- Clothing, worldwide#6,935of 459,295 brands · Top 5%
- Clothing, United States#1,151of 97,158 brands · Top 5%
132k
estimated visits in September
1 mo ▼ −5.4%4 mo ▲ +20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nili Lotan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nili Lotan holds 2.0 out of 5 on Trustpilot over 18 reviews, 5 of them in the last twelve months: 6% of customers give five stars and 78% one star. That volume places Nili Lotan in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Men's Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nili Lotan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nili Lotan sells on Shopify, 98% of its catalogue in stock. The best seller is SHON JEAN, at US$410.00, followed by NILI BELT and BRADY TEE.
#1SHON JEANNili LotanUS$410.00In stock
#2NILI BELTNili LotanUS$390.00In stock
#3BRADY TEENili LotanUS$165.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nili Lotan in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 5% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$850.00
- Currency
- USD
04 · Ads
What Nili Lotan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nili Lotan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
The Shon Suede PantNILI LOTAN7 Oct 2026video
Fall ’26NILI LOTAN6 Oct 2026image
The Men's CapsuleNILI LOTAN6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026188 ONLINE LLCverified
Text ad21 Oct 2026188 ONLINE LLCverified
Text ad21 Oct 2026188 ONLINE LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nili Lotan.
The creators who tag @nililotan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nililotan on Instagram, led by Simon Elmalem (35.3k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSimon Elmalem@simonell · 🇮🇱 IL | Fashion style luxury Creator | 35.3k | 1.0% | 7 | Tagged @nililotan |
06 · Competitors according to Gravity
Who Nili Lotan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nili Lotan among Clothing brands in United States. The closest is Studio Nicholson, then Robert Ley, g-star.com, blsfashion.com, Madewell, luckybrand.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Studio Nicholsonstudionicholson.com | |||||||
| Robert Leyrobert-ley.de | |||||||
| g-star.comg-star.com | |||||||
| blsfashion.comblsfashion.com | |||||||
| Madewellmadewell.com | |||||||
| luckybrand.comluckybrand.com |
07 · Company
The company behind Nili Lotan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nili Lotan is a company based in New York, United States, on a domain registered in February 2003. It employs about 187 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 2 Feb 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 187 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nililotan.com · Shopify · USD
- Catalogue
- 124 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nili Lotan
What people ask Google about Nili Lotan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nili Lotan legit?
According to Gravity by Benchr, Nili Lotan is a brand based in New York, United States: its website has existed since February 2003, it sells on a Shopify store, it employs 187 people on LinkedIn, it has 298,885 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nili Lotan reviews
Customers rate Nili Lotan 2.0 out of 5 on Trustpilot over 18 reviews, 5 of them in the last twelve months: 6% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nili Lotan sell?
Nili Lotan is a luxury designer brand that creates sophisticated, timeless clothing for men and women using Japanese denim, with a focus on clean, functional designs that serve as an extension of oneself. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nili Lotan cost?
Nili Lotan's best seller, SHON JEAN, sells US$410.00 on nililotan.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check nililotan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Nili Lotan have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nili Lotan advertises on Facebook and Instagram and on Google, where its offers often run. Check nililotan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nili Lotan?
Nili Lotan sells on its own website, nililotan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nili Lotan?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2003, with 187 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nili Lotan doing well?
Yes. Gravity by Benchr estimates about 132,400 visits to nililotan.com in September 2026, down 5% in a month and up 20% over three months. Nili Lotan ranks #1,151 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nili Lotan use?
Gravity by Benchr identifies nililotan.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nili Lotan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nili Lotan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Nili Lotan ranks #1,151 of 97,158 by estimated traffic. Its closest competitors on the same market are Studio Nicholson, Robert Ley, g-star.com, blsfashion.com and Madewell. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nili Lotan.