Brand page · Clothing · Italy
Northwave: 72.7k visits a month, 70 active Meta ads.
Northwave — Northwave is an Italian company that designs and sells professional cycling and snowboard clothing and accessories. In September 2026 northwave.com drew an estimated 72.7k visits, down 28% on the month before. It ranks #144 of 5,997 Clothing brands in Italy and holds a 3.9 Trustpilot rating over 1,354 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Northwave is an Italian company that designs and sells professional cycling and snowboard clothing and accessories.
01 · Traffic
How much traffic Northwave gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Northwave drew an estimated 72.7k visits in September 2026, down 28% on the month before and down 6% over three months.
- Worldwide#123,337of 4.5m sites · Top 5%
- In Italy#2,927of 138k sites · Top 5%
- Clothing, worldwide#11,901of 459,295 brands · Top 5%
- Clothing, Italy#144of 5,997 brands · Top 5%
72.7k
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Northwave.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Northwave holds 3.9 out of 5 on Trustpilot over 1,354 reviews, 146 of them in the last twelve months: 74% of customers give five stars and 10% one star. That volume places Northwave in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, Northwave scores 3.9 over 164 reviews.
Road Cycling Sportwear Manufacturer Outdoor Sports Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Northwave sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Northwave's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Northwave in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Northwave is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Northwave runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
EXTREME XNorthwave7 Oct 2026image
Your trail. Your colour. Your way. The Extreme X just got bolder. The new White-Lilac-Red colourway is here – same uncompromising off-road pNorthwave30 Sept 2026video
The StrikerNorthwave26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Northwave S.R.L.verified
Image ad21 Oct 2026Northwave S.R.L.verified
Image ad21 Oct 2026Northwave S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Northwave.
The creators who tag @northwave_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @northwave_official on Instagram, led by Andreas Tonelli (153k followers, 24.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAndreas Tonelli@andreas_tonelli · 🇮🇹 IT | Photography visual arts Creator | 153k | 24.9% | 10 | Tagged @northwave_official |
06 · Competitors according to Gravity
Who Northwave competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Northwave among Clothing brands in Italy. The closest is Lake Cycling, then Endura, NORTHFINDER, Darevie, giro.com, scott-sports.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lake Cyclinglakecycling.com | |||||||
| Enduraendurasport.com | |||||||
| NORTHFINDERnorthfinder.com | |||||||
| Dareviedarevie.cc | |||||||
| giro.comgiro.com | |||||||
| scott-sports.comscott-sports.com |
07 · Company
The company behind Northwave.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Northwave is a company based in Italy, founded in 1971 according to LinkedIn, on a domain registered in July 1997. It employs about 84 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1971, per LinkedIn
- Domain registered
- 7 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 84 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- northwave.com · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Northwave
What people ask Google about Northwave.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Northwave a legit company?
According to Gravity by Benchr, Northwave is a brand based in Italy: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 84 people on LinkedIn, it has 80,490 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Northwave?
Customers rate Northwave 3.9 out of 5 on Trustpilot over 1,354 reviews, 146 of them in the last twelve months: 74% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Northwave scores 3.9 over 164 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Northwave sell?
Northwave is an Italian company that designs and sells professional cycling and snowboard clothing and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Northwave discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Northwave advertises on Facebook and Instagram and on Google, where its offers often run. Check northwave.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Northwave?
Northwave sells on its own website, northwave.com, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Northwave?
Gravity by Benchr records a company based in Italy, founded in 1971 according to LinkedIn, on a domain registered in 1997, with 84 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Northwave growing?
Not at the moment. Gravity by Benchr estimates about 72,700 visits to northwave.com in September 2026, down 28% in a month and down 6% over three months. Northwave ranks #144 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Northwave use?
Gravity by Benchr identifies northwave.com as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records.
How much does Northwave spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Northwave on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Northwave ranks #144 of 5,997 by estimated traffic. Its closest competitors on the same market are Lake Cycling, Endura, NORTHFINDER, Darevie and giro.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Northwave.