Brand page · Personal Care · Germany
Notino: 2m visits a month, 29 active Meta ads.
Notino — Notino is a beauty brand that offers products to help customers enhance their beauty and discover their best selves. In September 2026 notino.de drew an estimated 2m visits, up 14% on the month before. It ranks #1 of 3,138 Personal Care brands in Germany and holds a 4.1 Trustpilot rating over 16,650 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Notino is a beauty brand that offers products to help customers enhance their beauty and discover their best selves.
01 · Traffic
How much traffic Notino gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Notino drew an estimated 2m visits in September 2026, up 14% on the month before and up 14% over three months.
- Worldwide#8,196of 4.5m sites · Top 1%
- In Germany#366of 184k sites · Top 1%
- Personal Care, worldwide#266of 215,119 brands · Top 1%
- Personal Care, Germany#1of 3,138 brands · Top 1%
2m
estimated visits in September
1 mo ▲ +13.9%4 mo ▲ +14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Notino.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Notino holds 4.1 out of 5 on Trustpilot over 16,650 reviews, 2,017 of them in the last twelve months: 80% of customers give five stars and 11% one star. That volume places Notino in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Health & Medical
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Notino sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Notino's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Notino in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Notino is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Notino runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
3INA The Color Lip Glow hydratisierender Lippenstift mit Glanz Farbton 114 - Rich, teracotta brown 1.6 gNotino13 Oct 2026image
3INA The Color Mascara Mini Mascara Farbton 482 - Purple 5.5 mlNotino13 Oct 2026image
3INA The No-Rules Powder multifunktionales Make-up für Augen, Lippen und Gesicht Farbton 210 - Light coral, matte 8 gNotino13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Notino Deutschland und Österreich GmbHverified
Text ad20 Oct 2026Notino Deutschland und Österreich GmbHverified
Text ad20 Oct 2026Notino Deutschland und Österreich GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Notino.
The creators who tag @notino_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @notino_de on Instagram, led by Natalie Michaelis (24k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatalie Michaelis@natalievip · 🇩🇪 DE | Beauty cosmetics skincare Creator | 24k | 3.7% | 8 | Tagged @notino_de |
06 · Competitors according to Gravity
Who Notino competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Notino among Personal Care brands in Germany. The closest is easycosmetic.at, then Parfimo.de, perfumesclub.com, flaconi, Ditano, amorettiprofumi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| easycosmetic.ateasycosmetic.at | |||||||
| Parfimo.deparfimo.de | |||||||
| perfumesclub.comperfumesclub.com | |||||||
| flaconiflaconi.nl | |||||||
| Ditanoditano.com | |||||||
| amorettiprofumi.comamorettiprofumi.com |
07 · Company
The company behind Notino.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Notino is a company based in Germany. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- notino.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Notino
What people ask Google about Notino.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Notino legit or a scam?
According to Gravity by Benchr, Notino is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 3 people on LinkedIn, it has 36,762 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Notino?
Customers rate Notino 4.1 out of 5 on Trustpilot over 16,650 reviews, 2,017 of them in the last twelve months: 80% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Notino?
Notino is a beauty brand that offers products to help customers enhance their beauty and discover their best selves. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Notino promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Notino advertises on Facebook and Instagram and on Google, where its offers often run. Check notino.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Notino?
Gravity by Benchr records a company based in Germany, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Notino growing?
Yes. Gravity by Benchr estimates about 2,014,200 visits to notino.de in September 2026, up 14% in a month and up 14% over three months. Notino ranks #1 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Notino's ad budget?
Gravity by Benchr does not publish a spend figure for Notino on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Notino ranks #1 of 3,138 by estimated traffic. Its closest competitors on the same market are easycosmetic.at, Parfimo.de, perfumesclub.com, flaconi and Ditano. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Notino.