Brand page · United States
NYX Cosmetics: 965k visits a month, 157 active Meta ads.
NYX Cosmetics — NYX Professional Makeup is a leading professional cosmetics brand that offers high-quality, high-pigment makeup at an accessible price point. The brand is known for being 100% cruelty-free and offering an extensive range of vegan formulas. In September 2026 nyxcosmetics.com drew an estimated 965k visits, down 21% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
NYX Professional Makeup is a leading professional cosmetics brand that offers high-quality, high-pigment makeup at an accessible price point. The brand is known for being 100% cruelty-free and offering an extensive range of vegan formulas.
01 · Traffic
How much traffic NYX Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NYX Cosmetics drew an estimated 965k visits in September 2026, down 21% on the month before and down 19% over three months.
- Worldwide#12,402of 4.5m sites · Top 1%
- In United States#4,143of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
965k
estimated visits in September
1 mo ▼ −20.7%4 mo ▼ −18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NYX Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NYX Cosmetics holds 2.5 out of 5 on Trustpilot over 296 reviews, 45 of them in the last twelve months: 25% of customers give five stars and 56% one star. That volume places NYX Cosmetics in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Products Wholesaler Cosmetics Industry Cosmetics Store Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NYX Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NYX Cosmetics's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places NYX Cosmetics in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What NYX Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NYX Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
להשיג בסופר פארם בסניפים ובאונליין >>>NYX Professional Makeup13 Oct 2026image
<< בואו להרים איתנוNYX Professional Makeup12 Oct 2026video
#NYXCosmeticsPartner Balanced brows = balanced face. The @nyxcosmetics Micro Brow Pencil maps the shape and creates natural-looking hair strNYX Professional Makeup12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about NYX Cosmetics.
The creators who tag @nyxcosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nyxcosmetics on Instagram, led by Makeup artist (27.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMakeup artist@montana__beauty · 🇦🇺 AU | Beauty cosmetics skincare Creator | 27.7k | 0.1% | 18 | Tagged @nyxcosmetics |
06 · Competitors according to Gravity
Who NYX Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NYX Cosmetics. The closest is Maybelline New York, then maccosmetics.fr, Contém1g, about-face, Anastasia Beverly Hills, benefitcosmetics.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maybelline New Yorkmaybelline.com | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| Contém1gcontem1g.com.br | |||||||
| about-faceaboutface.com | |||||||
| Anastasia Beverly Hillsanastasiabeverlyhills.com | |||||||
| benefitcosmetics.combenefitcosmetics.com |
07 · Company
The company behind NYX Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NYX Cosmetics is a company based in United States, founded in 1999 according to LinkedIn, on a domain registered in March 2001. It employs about 1,512 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1999, per LinkedIn
- Domain registered
- 16 Mar 2001
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,512 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nyxcosmetics.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NYX Cosmetics
What people ask Google about NYX Cosmetics.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NYX Cosmetics legit?
According to Gravity by Benchr, NYX Cosmetics is a brand based in United States: its website has existed since March 2001, it employs 1,512 people on LinkedIn, it has 14,103,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about NYX Cosmetics?
Customers rate NYX Cosmetics 2.5 out of 5 on Trustpilot over 296 reviews, 45 of them in the last twelve months: 25% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NYX Cosmetics sell?
NYX Professional Makeup is a leading professional cosmetics brand that offers high-quality, high-pigment makeup at an accessible price point. The brand is known for being 100% cruelty-free and offering an extensive range of vegan formulas. Source: Gravity by Benchr product classification.
Is there a NYX Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NYX Cosmetics advertises on Facebook and Instagram, where its offers often run. Check nyxcosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind NYX Cosmetics?
Gravity by Benchr records a company based in United States, founded in 1999 according to LinkedIn, on a domain registered in 2001, with 1,512 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NYX Cosmetics growing?
Not at the moment. Gravity by Benchr estimates about 965,300 visits to nyxcosmetics.com in September 2026, down 21% in a month and down 19% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does NYX Cosmetics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NYX Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NYX Cosmetics.